Behavioral Coaching Institute's

" Release your True Self "

-World's first professional coach training School. Established 1994    


 COURSE Format &
 Registration Form

 Two Master Coach COURSES: CONTENT


Brand name, Courses



     Blended Learning
     or Campus

  WorkPlace / Executive
   Coaching Course Content 
    Emotion Course

  - Institute's 25
     year History

   - Staff

   - Overview
   - Courses for License

             (CPC & MCC)

- Graduates
- Corporate

 Contact Form




Professionals, Get Certified in Under 30 Days!


"The most prestigious distinction in professional coaching today" Accredited CERTIFICATION RECOGNIZED GLOBALLY for over 25 years" -HR Review





Obtain cutting edge behavioral science tools to help people find their true self and release their potential !!


-Elon Musk


"This proven course can teach you, step-by-step, how to build a 4 week change program that empowers people to permanently be a top performer in their chosen field and achieve their goals no matter what is thrown at them!"


           - Emotions Coaching

- Workplace / Executive Coaching


" For over twenty years, the Institute has indisputably been a leader in the development of the coaching profession.

As the world’s most recognized brand in coach training their graduates receive instant kudos and respect. BCI (Behavioral Coaching Institute) develop proprietary change models and coaching tools (not  source it) and they advise many of the companies who are world leaders in the application of the coaching model of learning and change...AND, that means their curriculum is always far more advanced, up-to-date and practice oriented than any other."
ICAA -Centre for International Education, Annual Report, 2016

" Pioneers of the Coaching field ".
Dr Perry Zeus (BCI's Founder and current Chairman) is cited as one of the primary "originators and influencers" in the development of the coaching discipline in the first academic text book written on the History of Coaching.
   - 'Grounded Theory of the Roots and Emergence of Coaching' by Dr. V Brock 2009. International University of Professional Studies.

    -As cited in
" Brain science research has significant implications for coaching.
When professionals look at coaching from an investment perspective, they want scientifically proven methodology such as behavior based coaching provided by the Behavioral Coaching Institute."





.15 years ago Dr Perry Zeus (the Institute’s Founder) wrote the first text book ('Behavioral Coaching') to detail the evidence based coaching model and the need for advanced coach training.

Today, behavioral coaching has widespread use in the fields of professional and personal development, education, health, sport and psychology.
Not to be confused with ‘behaviorism’ -the scientific basis of behavioral coaching derives from the latest research in the behavioral sciences eg; brain research and brain-based learning.

Invitational Master Coach CERTIFICATE Course

- Register for your Invitation today!
Campus & Online, Self-Study Format



For over 20 years, this has been the preferred Course, Certification and Designation for professional people developers to distinguish themselves as the best


"The most prestigious and respected Coach Certification in the world" 
    -HR News





The tradition continues.. the Institute’s Harvard and Oxford coaching experts constantly update the world’s elite coach training program with the latest applied behavioral change methodology.


Get Certified in Under 30 Days!


As this is an invitational, Accredited, fast-track Credentialing Course for qualified professionals there is:
  No fixed completion date!
  No exam or assessment!
  No ADD-ON coach training hours, mentor coaching or coaching log required!


This Month's SIGN-UP BONUS



Free Toolkit -Value $us1,295



  "My clients range from 7 to 70 and come from all walks of life. All have significantly improved their quality of life from participating in my coaching programs using the tools and best practices from your course!"
J Alexander (Master Coach Graduate)

Over 6,000 graduates of distinction from over 60 countries


CERTIFICATION that stands you above the rest!.
Where do you stand now?


$US895 (Full Course)

Learn via our exclusive Fast-Tracked course how to use the latest coaching methodology to help people fulfill their potential and live a more satisfying, happier, healthier life Read more >
  E-Learning, Blended Learning or Campus Format
  This is an invitational Program for professional people developers who require the latest scientifically proven coaching tools and best practices that generate sustainable, measurable behavior change



  Established in 1994
the Institute's Graduate School of Master Coaches
is internationally recognized as the world's first professional coach training school.


The world's most valued COACHING TOOLKIT!.
Used and Endorsed by 100's of the world's top companies

What toolkit do you use?




- Learn the science and art of helping people become more happy, healthier and successful!
  Course Content

  Neuro Self Transformation
Behavioral Exchange Models
The Self-Transforming Brain

       -Learn advanced coaching skills! Accredited Course designed by
Dr Perry Zeus (Institute's Founder and Faculty Head)!

    Change Brain, Change Behavior!
-How to help people become the person they desire to be!

Obtain easy-to-learn, step-by-step behavioral change methodology to activate these brain states --for greater performance, well-being, fulfilment and inner peace. (As supplied, by the Institute, for the last twenty years, to many of the world's leading companies, hospitals, learning institutions, non-profit organizations and government agencies)
.   NST Read more >



The Institute's internationally recognized Master Coach Course is preferred by
 100's of the world's leading people development savvy organizations -such as



Sony,  GE,  McKinsey & Co,  Citibank,  Intel,  Howard Hughes Medical Institute,  Hong Kong University of Science & Technology,   BP Shell Global,  Toyota,   Department of Defense,   Saatchi & Saatchi NY,  Sing Health Polyclinics,  Siemens Medical,  American Express,  Credit Suisse,   Red Cross,  Oil India,   Alcatel,  Pfizer,  Motorola,  ANZ,  BHP Billiton,  Fed Ex,  Saudia Aramco,  Wells Fargo,  World Vision,  BAE Systems,  Nextel,  University Hospital Birmingham,  Rockwell Automation,  Mount Royal University,  University of Washington Foster School of Business, Petroleo Brasileiro,  Woolworths,  IBM,  Ras Gas Qatar,  Korn Ferry Hay Group,  Rio Tinto,  Microsoft,  Modern Gulf Institute (Oman)


Register for your Invitation today!


Make an investment in yourself 


  The Science and Art of Masterful Coaching

Become a qualified, top-level professional people developer by learning, step-by-step, how to design and build a world, best-class, coaching program.

Our Graduate School's elite Master Coach Training and Certification Program also provides you:
.best business practices, templates/forms and marketing strategies/materials specifically tailored to meet your coaching needs 
.step-by-step instruction in how to use the Institute's extensive Behavioral Toolkit (behavioral change techniques and tools that produce measurable and sustainable behavioral change in a short time frame).
      and,  -it's supported by the world's leading professional experts in their field.

Register for your Invitation today!

$US895 (Full Course)


Training is one thing. However, being certified at the highest international standard will distance you from others and guarantee your success.

Acquire industry-proven, Behavioral Change Models and Tools backed by
 breakthrough brain research in behavioral change!!



    Obtain cutting-edge, evidence-based coaching Models and Tools.
.The Institute is the world's #1 developer and supplier of validated behavioral change models to the world's leading companies, learning institutions and government agencies.

Open Your Own Accredited, Online Coach Training School



New License Territories released this month!
Apply Now!



Our global support team are all acclaimed educators and behavioral scientists.
.Dr Perry Zeus (the Institute's Founder) has written over 2,000 published pages on coaching and behavioral change. Faculty





ICC Founding Board Member

   Note: All Master Coach graduates automatically become full members of the International Coaching Council (ICC -an internationally accepted coach accreditation body and the world's premier workplace coaching industry group). As confirmed by Wikipedia -the ICC is one of only three coach training accreditation bodies that are internationally recognized. As the founding Board Member of the International Coaching Council, BCI helps set the global standards for professional coaching.   










Registered as an Education provider from the State Board of Behavioral Sciences, California.
Founding Board Member of International Coaching Council













2018 Behavioral Coaching Institute


Dr. Suzanne Skiffington (BCI Founding Partner)
"Let him who would move the world first move himself."


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