-World's first professional coach training course -since 1994







  " For the last fifteen years, the Institute has indisputably
   been at the forefront of executive coach training worldwide

   As the world’s most recognized brand in executive coach training their graduates
   receive instant kudos and respect. BCI has always attracted the best
   they have the world's highest credentialed coach
trainers, they develop their
   coaching knowledge (not source it) and they advise many of the
who are world leaders in the application of the coaching model of learning and
   change...AND, that means their coaching 
curriculum is always far more
   advanced, up-to-date and practice oriented than any other university or private
   coaching school
ICAA -Centre for International Education, Annual Report, 2013

  " Pioneers of the Coaching field".

   Perry Zeus (BCI's Founder and current Chairman) and Dr Skiffington (BCI's
   Founding Director of Education) are internationally recognized as "Pioneers of
   the Coaching field". For example; 'Zeus and Skiffington' are cited as "originators
   and influencers" in the development of the coaching discipline in the first
   academic text book written on the History of Coaching.
   - 'Grounded Theory of the Roots and Emergence of Coaching' by Dr. V Brock 2009. International
      University of Professional Studies.

    -As cited in
"When business professionals look at coaching from an analytical and investment
    perspective, they want theory-based, evidential criteria..such as provided by
    behavior based coaching, practiced and taught by Zeus and Skiffington (BCI).

       Over 1,500 graduates from over 60 countries

Achieve The Certification That Says You’re The Best!

-BCI's Master Coach certification means that you have completed specialist training in how to change people's behavior which brands you a uniquely qualified professional people developer

    1-to-1, Accelerated 4 DAY Course (ICC Accredited)
for qualified Private Practitioners and Internal People Developers engaged in executive /
     leadership development

  Learn (via our Global Campuses or Distance Learning) the secrets
   of how to change people's behavior by acclaimed behavioral change
   and executive coaching experts! 

-The Behavioral Coaching Institute's international Graduate School of Master Coaches
    consistently rates as the world's premier executive / leadership coach training school by far

    Since 1998 the Coaching Institute has sought to: 1) set the highest international benchmark
    standards for the practice of evidenced-based coaching and the development of behavioral
    change methodology and, 2) maintain its position as the leader in the development of the
    world's top professional coaches

Established in 1998 -the Graduate School of Master Coaches was the world's first international professional coach training institution specializing in executive coaching

    -Some of the Institute's Achievements:
Today, it is estimated that our international graduates provide well over 350,000 coaching sessions a year. Our
     expert faculty members have provided invitational trainings in the use of evidenced-based, best coaching practices
     to qualified persons involved in people development from over 60 countries. Today, the Institute has conducted
     advanced trainings for small groups at hundreds of universities, corporate institutions and government agencies
     -and our best-selling coaching text books are published around the world in multiple languages

      " this internationally recognized Master Coach course has been selected by
          the world's leading companies for elite coach training and certification of their
          key personnel involved in executive development
 -News of the World 2012


Who Should Attend the Master Coach Course:
Internal and external new or experienced coaching practitioners, independent consultants, human resource officers, change management providers, psychologists, helping professionals and professional people developers/change-agents.

As the founding Board Member of the International Coaching Council, BCI helps set the global standards for professional coaching.

Note: Today’s rapidly growing marketplace demands a recognized qualification. All Master Coach graduates automatically become full members of the International Coaching Council (ICC -an internationally accepted coach accreditation body and a global workplace coaching industry group). As confirmed by Wikipedia (the world's largest and most respected online encyclopedia) -the ICC is one of only three coach training accreditation bodies that are internationally recognized.   Certification

Learn the Secrets to Behavior Change -and become an internationally recognized Master Coach 



-Effectiveness of any organization rests
 on human behavior!

-Change Behavior. Change Results!
Learn the science and art of changing
 people's lives!

Course Content

  "How do I guarantee success?

 "My Master Coach certification!.. The one-to-one,
   tailor made course instantly provided me the
   specific coaching best practices and change tools I
  needed for my business coaching practice.. that would have
  taken a lifetime to accumulate
- Jill Stretton. Executive Coach and owner of  Next Level Business Coaching.

  Make an investment in yourself 

       -and join an elite, proven, private coach training program 
      -for executive or business coaches (internal or external) looking to practice at the
       highest international level!


The Science and Art of 'World-Best Standard Executive & Leadership Coaching
 -Whether you wish to learn the nuts and bolts of how to: 
1)  -set-up, market and manage a successful  -corporate, executive or small business coaching practice and/or, 
 2)  -design, set-up and manage an internal organizational coaching program with a standardized coaching
     practice platform
/methodology that has scientific validity and obtain world-best-standard credentials / certification.
-Our Graduate School's elite Master Coach Training and Certification Program provides you:
      best business practices, templates/forms and marketing strategies/materials specifically
            tailored to meet your coaching needs
the highest caliber of personal instruction and practice in behavioral change techniques and tools
(proven psychological-based processes and techniques that produce measurable and sustainable
                behavioral change and knowledge acquisition)

      and, it is delivered by the world's leading professional business coach educators.

raining is one thing. However, being certified, taught and mentored at the highest international standard will distance you from others and guarantee your success.  
Course Content
What makes certification via the Graduate School of Master Coaches different - is: a) our
commitment to teach you world best practice, industry proven, psychological-based
business coaching techniques so your clients can achieve genuine lasting behavioral
, and b) we don't do "one size fits all" training. 
Our One-to-One method of learning
ensures the course is only focused on developing YOUR coaching skills and business tools
at a world-class level. 

Please note: This not an open-programme. The few available courses available each year are
by invitation only and there is a strict criteria of selection.

   The elite Master Coach Course is preferred by 100's of the world's leading people development savvy organizations:
-Lloyd's Bank, McKinsey & Co., Sony, Mt Sinai Hospital, Walt Disney World, Singapore
 Civil Service College, GE, Ernst & Young, Daimler Chrysler, CitiBank, Motorola

Many of the largest organizations in the world choose our Institute's Certified Master Coach Course over all other options. The decision is based on many factors, including: the very high standard of our graduates’ work in the global business community and, that our customized coaching course is designed to meet their specific personal and business coaching skill set needs instead of "one-size-fits-all" education.  

  More reasons why the "how-to" Master Coach Certification Course is unlike any other 

The worldwide recognized Master Coach Certification Course is strictly designed for accomplished professionals who are seeking to be at the top of their profession. The content rich, tailor-made 'hands-on' course offers leading edge, practical, relevant knowledge to continue your own professional development at the highest levels.

Learn with International Experts:
As a select course participant you are personally shown how to use the latest behavioral change technology by acknowledged world coaching experts eg; Perry Zeus (BCI's Founder) has written over 2,000 published pages on coaching and behavioral change.

  An Exceptional, Experienced Faculty
The Institute's exceptional team of global facilitators are all: world
  renowned practitioners and authorities on organizational coaching, acclaimed
  educators, behavioral scientists and best-selling authors


  We employ Accelerated One-to-One Learning Techniques
 -and significantly reduce your training time and cost

Need a way to build your coaching skills that maximizes the value of your study time? The Institute's Graduate School's proven personalized, customized business coaching courses, based on efficient, accelerated learning principles, has been the source for hundred's of existing and new coaching practitioners worldwide seeking a direct route to success in their chosen profession. Our unique fast-track, one-to-one, flexible training system allows 'busy at-work' professionals to gain the necessary world best standard business coaching skills and practice management training in the shortest possible time to excel in their field.

Business Coaching NEWS 

 "A recent study estimates that 40,000 people in the U.S. work
  as coaches
(work or life) and the $2.4 billion market is growing
  at a fast-paced 18% per year"
--MarketData Report, 2013

Coaches serve a $1.5 billion dollar executive coaching market
 every year in the US
." -Harvard Medical School. Dept. of Continuing
Report, Nov. 2013

Use of coaching is widespread in UK organisations, with almost
  nine in ten respondents reporting that they now use coaching
  in their organisation (88%).
" -University of Bristol Newsletter -2014

The Asian Institute of Management says most large Asian
  companies now hire coaches
-Inside Business -July 2014

  "The Executive and Business coaching industry is growing by
   about 25% a year."
-The Economist. Sept. 2014.

 - For Qualified Service Providers etc

Deliver the Institute's Level-One, Business Coaching and Executive Coaching Courses in your territory by becoming a Licensee

 Our parent organization (the Behavioral Coaching Institute) is recognized as the world's
 leading developer of 'world-best' standard, business coaching technology with a behavioral-
 science foundation. 
The global Institute researches and develops business coaching tools
 and techniques, professional practice protocols and guidelines, text books, articles.. 

** Executive Coaching & Business Coaching Courses conducted in: 
USA, UK, Singapore, Bangkok etc 

"Let him who would move the world first move himself."   -Socrates 

Registered as an Education provider from the State Board of Behavioral Sciences, California.
Founding Board Member of International Coaching Council


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