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   "96% of the Graduate School of Master Coaches alumni give a 5 out of 5, the
     highest rating level, with their education and its direct bottom line impact on their
     career."      -2007 I.C.Conference     

(BCI -our parent organization and a research and educational institution) 
- Since 1998 Perry Zeus's Coaching Institute has sought to set the benchmark for the highest international standard for practice-based coaching and the development of coaching methodology, and to maintain its position as the leader in the development of the world's top professional coaches.

The Behavioral Coaching Institute grew out of the establishment of the world's first course for psychologists to be trained as coaches (developed and presented by Perry Zeus and Dr Skiffington in the late 1990's).  

Some of the Institute's Achievements:
BCI was the world's first international professional coach training institution. Currently, it is estimated that our graduates provide well over 250,000 coaching sessions a year. Our expert faculty members have provided invitational trainings in the use of evidenced-based, best coaching practices to qualified persons involved in people development from over 40 countries. Since 1998, the Institute has conducted advanced trainings at over 200 universities, corporate institutions and government agencies and our best-selling text books are published around the world in multiple languages. 

Today, BCI has an industry-focus (versus an academic approach) and is engaged in teaching, research and development and publishing of the highest quality across the field of business and executive coaching. The Institute has established a number of key structural units to pursue specialist depth of expertise, knowledge creation and teaching in key activities. The Institute also assists in the ongoing learning and development of our client's 'people developers' and conducts a global delivery program (including the USA, UK , Australia, Asia etc.)

BCI's Research Activities and International School :
The Centre for Applied Behavioral Coaching (a non-for-profit research organization) -is an international team of leading coaching educators and practitioners engaged in ongoing research and development.

Research and Development
     - The Centre is committed to research and the dissemination of information through the publication of books and articles.
     - The Centre constantly refines our curriculum, models and tools so our graduates can stay way ahead of their competition.
     - The Centre uses an extremely rigorous scientific approach to research, develop, test and validate coaching principles, models,
       techniques and tools. To find the hard data studies the Centre continually looks at hundreds of research studies.

  The Institute's Graduate School of Master Coaches
     The Graduate School (marketed as the 1-to-1 Coaching School on the internet / a private learning institution) -is the major executive educational arm of the Behavioral Coaching Institute and provides invitational courses (not open-programs) to highly qualified persons only.  

Exceptional CMC Course Facilitators:
The School's small group of highly experienced Facilitators and internationally recognized subject-matter experts deliver our flagship, 'world-best standard' coach training course around the world to select individual and organizational clients.

The Institute's School provide a rigorous, personalized educational experience for busy professionals with demanding schedules by providing a custom designed, focused, short-course structure. The School's niche one-to-one teaching and customized course format is unique in the world of professional coach education.

Unlike most other coach training providers, the 'industry-focused' School does not provide a "cookie cutter" training program or shallow or prescriptive or theoretical education. As a private learning institution providing personalized, "hands-on", customized learning, the School also aims to remain small enough so they are able to develop a long term personal and professional relationship with their graduates.

The 'one-to-one' individualized/customized approach to course content and teaching is aimed towards coaching professionals at all stages of their careers, from entry-level through to mid-career development and updating.

Perry Zeus and Dr. Skiffington are internationally recognized as leading authorities and educators in psychological-based professional, personal coaching:  
          "All coaches do not have to be psychologists. However, coaching is change and change is a psychological process.
           The coach has to understand the psychological aspects of coaching and be confident and competent to deal with
           these. To do so requires personalized, expert training and supervision." -Dr Skiffington

Today, the Institute's Masters-Level Coaching Schools attract the best students from all around the world and celebrates a growing list of successful and influential alumni.

-First and foremost the Behavioral Coaching Institute is a private educator but it is also:
1) - the world's major developer of leading-edge, psychological-based coaching tools and techniques and spends over 50%
      of its revenues on research and development (graduate coaches have immediate access to the newest validated,
      behavioral-based learning and change tools, techniques and materials available.) -and-
2) - The institute is also an advisor to industry groups, professional development associations, private and public learning
      institutions and government agencies in matters relating to the development of the professional coaching industry and
      credentialing issues etc.
 

The professional education for coaches falls into two categories - those qualified individuals aspiring to become coaches and practising coaches. The Graduate School of Master Coaches provides a modularised course which is tailor made to suit each participant's level of professional development.

Summary.
    -The Institute's Graduate School of Master Coaches:

• is committed to maintaining its position as the world's leading provider of specialist business coaching education.
• has established an enviable record for teaching and research excellence across a range of disciplines in the business and life coaching environment.
• comprises proven industry expertise, academic and management resources in coach education and the development of coaching systems, curriculum, methods and materials
• provides an unparalleled world class standard of learning through its proven research facilities
• has a close working relationship with some of the world's leading educational institutions, various professional coaching bodies and industry
• courses are designed to train coaches to show their clients how to survive and thrive in the challenging business environment of the 21st century
• through graduates sharing their knowledge with their clients the School contributes to the economic, social and commercial development of organizations around the world 

The Coaching School's professional development programs are tailor fitted specifically to meet the needs of each participant and the market/region they operate within. The culturally adapted regional programs are undertaken in North America, UK and Europe and in Asia-Pacific. 

The mission of our faculty is to use its unique international experience to maintain its position as the local regional and overall world leader in the pursuit, analysis and dissemination of knowledge in the discipline of Organizational/Corporate, Executive, Small Business and Life Skills Coaching fields. 

In the mid 1990's Dr Skiffington was managing her own large practice which consisted of nine coaches and an international business client base. Her loyal clientele, spanning six countries, included several Fortune 500 companies and a number of high profile business and sporting identities. During this time Dr Skiffington (together with Perry Zeus) wrote many articles on organizational coaching for various psychological trade journals. In 1997 she pioneered and published research on 'Towards a Validation of Multiple Features in the Assessment of Emotions' that has stimulated new research and instrument development in this domain by personality, social and developmental psychologists. But something was to change all that.

In the late 1990's Perry Zeus and Dr Skiffington established the world's first course for psychologists to be trained as coaches. Executive and business coaching become mainstream when major universities began offering coaching degree programs. The first coach programs began in 1998 at George Mason University and in 1999 at George Washington University. In 2000 Dr Skiffington was a guest lecturer for the world’s first Coaching Psychology Unit at the School of Psychology at Sydney University. As her reputation grew, as an authority on coaching in the workplace, she was subsequently invited to speak on her successful coaching practices and techniques to hundreds of organizations and professionals involved in people development. 

During their travels, Perry and Suzanne were increasingly asked by the wider business community to develop a coaching certification program for professionals (as well as psychologists) that had a behavioral scientific basis and also contained their trade secrets for establishing a successful coaching practice. A growing number of coaching practitioners also began to seek a high level credential that would help them distance themselves from the rest of a rapidly growing disparate coaching marketplace.

Meantime, McGraw-Hill Education approached Perry Zeus about writing a how-to, practical coaching reference text that was urgently needed to fill a void in business literature. After considerable thought Suzanne joined Perry to accept the challenge to write their first coaching text ('The Complete Guide to Coaching at Work') and passed the day-to-day running of their practice on to their partners.

By researching hundreds of research papers, studies, articles, books and by working with many of the world's industry thought leaders, leading providers and users of coaching, Perry was also able to further develop their Master Coach training course. After training hundreds of psychologists they also began to conclude that: their course's large class format couldn't address the individual participant's specific learning needs and that many psychologists were simply not suited to become business coaches. 

Tackling the above issues together, they created a world-best standard, industry-focused, "hands-on" course designed for a very small group of qualified professionals with an established set of requisite people skills and a successful workplace track-record. The unique, invitational course was customized to each participants learning needs. 

By 2002, Dr Skiffington had co-authored two more groundbreaking books with Perry Zeus ('The Coaching at Work Toolkit: A Complete Guide to Techniques and Practices' and 'Behavioral Coaching: How to Build Sustainable Personal and Organizational Strength' -see top of page: 'Coaching Books' tab). The books have received numerous awards, are translated in multiple languages around the world and are now standard course reference texts in at least 50 university and college degree programs. The books are also the UK's, Australasia's and North America's top selling organizational coaching texts. The Chinese government selected the books to be the first coaching texts to be translated and distributed throughout China. The first print runs where sold out within several weeks.

The introductory-level books document the many outstanding success stories of her Institute's organizational clients and graduates across the world and have now become industry standard reference and resource materials throughout the global coaching community. Nevertheless, becoming a competent, successful coaching practitioner demands more than reading textbooks. As such, via the advanced-level, "hands-on" Master Coach Course, Suzanne and Perry were able to personally instruct each participant how to select and master the appropriate methodologies, tools and processes they required for their internal or external practice..

Today, the four day intensive certification course and pre- and post course 1-to-1 mentoring is universally acknowledged as the industry's highest level coaching program. The masters-level, industry-recognized course (continually updated with cutting-edge content) shows select participants how to establish, market and manage a world-class standard coaching business or/and implement successful internal coaching programs. As the new course applicant's relevant workplace experience became the major criteria of selection it followed that less than 7% of the participants had any formal psychological training. The course now only uses practical, proven, psychological-based tools and processes that are industry-focused and can be easily applied and learnt by participants who do not require any training in psychology. The Institute's students (a mix of highly experienced professionals with wide backgrounds involved in people development) simply require the formal structure, processes, tools and world best practices for their specific private or workplace practice.

The Institute's elite Master Coach Certification Course is now recognized by many Government Accredited Professional Associations (as part of their Continuing Education professional development programs) responsible for the supervision and training of professionals working in areas such as the behavioral sciences, management and human resources. For example; the Behavioral Coaching Institute are approved to offer continuing education as required by the State of California, Board of Behavioral Sciences. Today, many federal and state government agencies around the world have enrolled their key staff in the recognized course.

New Objectives:
Through the many publications and work with the Behavioral Coaching Institute, Dr Skiffington and Perry Zeus are now internationally recognized as pioneers in the development of coaching models and methodology and are acknowledged as leaders in the development of workplace coaching tools and techniques. Meantime, many of their coaching clients are to be found in the Business Who's Who. As an experienced adult educator and international best-selling author Dr Skiffington also found time, as a guest lecturer, to teach coaching in some of the region's leading universities. 

Decades of research, development and teaching builds lasting legacy.
Dr. Skiffington's life was dedicated to peace, humanity and spiritual development. Suzanne's human and cultural values took a broad and holistic approach to society and individuals. Her motive in the development of the science of the coaching model of change and learning was to empower people to be active participants in social transformation. Suzanne valued human worth above power. Today, Suzanne's values are deeply embedded in the philosophy of the Institute. The Institute takes its global responsibility as a knowledge maker and educational provider very seriously. It continues Suzanne's work in valuing the best of the human spirit and in promoting learning and behavioral change though coaching imbued with intellectual rigor and ethical practice.

Today, the Institute's expert team are all recognized world authorities in training professional people developers to achieve positive, sustainable, measurable behavioral change and learning:

With the Institute's support team and the help of her clients and graduates worldwide, Dr Skiffington spent over a decade in research, application and fine tuning in developing her elite course. Her Institute's faculty members are now among today's most acclaimed thought leaders, and have extensive experience in training and developing the world's top coaches around the globe. The small team of expert Facilitators (all personally trained by Dr Skiffington) are; highly experienced practitioners, who bring the real world of applied coaching to the workshop, and are published authors with national and international reputations in the field of people development (see below page).

With regional campuses in New York, London, Sydney, Singapore (and more on the way via our 'Learning Partners') her break-through fast track course trains and equips its graduates in the shortest possible time while providing a proven formula for achieving the greatest level of PROFESSIONAL RECOGNITION and STANDING, SATISFACTION and SUCCESS. Over the last decade, working with Perry Zeus, she personally certified over one thousand professionals (from over 40 countries) involved in consulting, management, HR, L & D, training etc on their successful personal and professional development coaching methodology and business practice.

Global Learning Partners:
To the continue the world-wide migration of advance coaching practices and tools the Institute established an international Learning Partners program. Today, highly qualified professionals (personally trained by Dr Skiffington) are providing our flagship CMC Course in such diverse regions as Brazil, Costa Rica and Dubai.

Graduate/Partner Support:
Behavioral Research Laboratory
The Institute's Faculty team are currently engaged in research to develop data, knowledge and expertise in several coaching practice areas. The ongoing research not also continually advances the quality of our flagship Master Coach course but also the specialist level-one courses in our Licensing Program where the Institute licenses the right of use to graduates.  

BCI is the global leader in the development and provision of workplace coaching best-practices,
   tools and processes:
-Everything learnt in the Institute's CMC Course can be immediately applied to your career success.
As the Institute maintains high level consultative positions with a number of Fortune 100 and 500 companies we are able to share with our graduates cutting-edge, world best-standard coaching practices. The Institute's organizational clients are some of the world's leading corporations, ranging from large multinationals, government departments and public organizations to learning institutions and emerging entrepreneurial businesses. Her private, individual clients range widely, from specialist service providers, consultants, CEO's and HR personnel to established "coaches" and other senior professionals using the coaching model of change and learning. 

The Coaching Institute's quality standards are the highest in the industry. 
Everyone who applies for the Certified Master Coach Course does not get accepted. The few available courses available each year are by invitation only and there is a strict criteria of selection. Typically we receive several applications per one course place. Our interview process ensures those accomplished professionals who wish to become Certified Master Coaches have the experience, the expertise and the ability to apply what is taught in the course and get results.

Please Note: Because of the elite standard of the invitational course -only a small number of regional courses are held each year. As such, there is a strict limit to the number of course places the Institute can logistically provide. This also means that there is always a high demand from talented, experienced prospective candidates for the small number of regional places available.

Some criteria for selection to join the invitational, Small Group Master Coach Course:
		a) - For External Private Practice Coaches. You have experience in people development. You've successful track record in specialist business or organizational environments and have a sound understanding of those practices  required fro a person to succeed in those workplaces. You are dedicated to implementing world class coaching standards and processes. You have been coaching and now simply wish to go to the next step and formalize your learning and development in a course specifically tailored to your coaching skill set and practice needs. You may have also received some training with an ICF-accredited coaching school or other coaching program etc.

b) For Internal Coaches.
You have experience in people development eg; training and/or coaching
You are a people person and have demonstrated the ability to get results.
You enjoy helping people grow and people respond to you.
You enjoy teaching, training and/or coaching.
You may have also received some training with an ICF-accredited coaching school or other coaching program etc.

We understand there are exceptions to the above qualifications. - So, just send in your Registration of Interest Form so we
may call you to discuss your situation and jointly determine if your experience and/or background fulfils our qualifications and
our course meets your needs.

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     Behavioral Coaching.Institute

Dear Reader                                                                        May 23rd 2007

Coaching offers enormous potential for suitable professionals (as internal or external practitioners) to enhance their career, make a career change, or consultancy type businesses looking to provide additional services.

Coaching is now recognized as the key ingredient in achieving sustainable and measurable change and development for the individual, group and organization.

My Coaching Program offers a thorough curriculum for individuals who are already coaching professionals and for those who have the people development experience but lack formalized theoretical and applied knowledge. The content and structure of the program has evolved over a decade of graduate and industry feedback, resulting in a very high degree of student and client satisfaction.

The Coaching certification process, based on best practice world standard, also includes instruction in the vital business tools to succeed. The standards and skills taught will equip you with the required knowledge to excel in your chosen profession. To ensure your road to success my expert Faculty Staff also provide one-to-one pre and post-course support.

Coaching is the most fulfilling and exciting professional discipline I know. If you desire to realize not only your own potential but that of your clients then the life affirming world of coaching practice could be for you.

My Promise to You..
Knowledge Transfer and Sustainable Learning
Critical to the course's longstanding success is the ability of our trained coaches to coach at the top level based on the advanced skills mastered in our program. I guarantee it!

Yours Sincerely

S.M.Skiffington B.A.,MCP.,PhD.,MAPS.,MISH

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    - BCI's Executive Director and Faculty Head: