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Contents:
coaching certification, executive coaching, certified coach,
credentials, coaching course, business coach training, executive coach
training, certified business coach, certified coaching course, coaching
accreditation, coaching certification
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"When
a potential corporate client sees that you have
been certified by the Institute's Graduate School, the odds
are much greater that you will be awarded the job."
–R.
Johnson, Senior Executive Coach, Executive Solutions |
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"The
Graduate School of Master Coaches have conducted hundreds of
Masters-Level coaching certification workshops worldwide and are
the
world's leading educators and practitioners in their field"
 - Asian Daily News |
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"...Dr.
Suzanne Skiffington and Perry Zeus were early pioneers in the
executive and business coaching field. After establishing one of
the country's
most successful coaching practices, then writing the
ultimate reference
text books on coaching their elite Coach Training School has now certified
and
and mentored over
1,500
coaches from over 50 countries."
- News of the
World |
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. The
state of play -'the greater professionalisation of coaching'
The
profession of coaching is undergoing significant changes
spurred by the demands of an increasingly discerning, growing client
base. Client organizations are seeking coaches who are truly
able to add value and coaches now need to differentiate
themselves in a larger, fragmented market place through
the quality of their specialist coach training and business
expertise and their ability to operate at a deeper level with
individuals.
"The Business demand for
coaching is nearly doubling each year..
Out of the $80 billion being currently spent on
corporate education, FLI Research estimates that $2 billion is
spent on executive coaching at senior executive levels in Fortune
500 companies."
Everyone knows that the
Business Coaching industry is the place to be right now. With a worldwide
shortage of skilled professionals and an
ever-increasing demand, jobs and contracts are exceeding supply and
salaries/fees are rocketing. "People, rather than companies, do
hire their own coaches -- some of whom charge as little as $50 an hour
for phone or e-mail consultations. However, companies are paying up to
$100,000 for yearlong engagements with CEOs, or $5,000 to $15,000 for
a three-month engagement with senior managers." - according to
the Associated Press. People from all walks of life are jumping
onboard the life coaching sector, many with little or no experience,
and trying to get their piece of the economic pie. The real jobs are
however, in the business coaching sector; says the Time Business
News:"..business
coaching, a trend that's exploding among small businesses and
organizations nationwide. It's estimated that up to 25% of American
small businesses are using them, up from 4% just five years ago...The number of UK organizations
using coaching has risen to 96%...
and The Australian Institute
of Management says over 70% of its member companies hire coaches."
According to report in the Business Wire: "..the number
of US job coaches has grown from 5,000 in 1998 to
approximately 25,000 in 2007. Business coaching has become a billion
dollar
industry and shows no sign of slowing. And it's a worldwide
phenomenon."
- Business Wire
2007.
"At the moment, there are no
standards of practice or widely recognised coaching certification for executive
coaches...Anyone can set himself or herself up as a coach."
-Institute
for Employment Studies
"National
and global companies are looking for highly trained organizational
coaching graduates who have experience with international business
practices and cultures, who are committed to people development, and
understand the importance of the bottom-line.."
-Financial Times
"Executive
Coaching
Certification Credentials for External Coaches Vary:
- Due Diligence is a Must"
Passionate amateurs, empowered by
technology driven training, first joined together and
formed 'Pro-Ams' coaching associations/groups. Today,
these groups are driven bottom-up by the great number of
amateurs certified as "coaches". Pro-Ams
typically challenge the trend for the professionalization of
coaching by trying to blur the distinctions
between amateurs and professionals and 'bottom-downing' Membership
training standards/Standards of professional practice and any
ongoing Professional development of members. Some
professionals find this pattern so unsettling that they seek
to infiltrate and try to change the coaching
associations’/groups’ culture and standards.
Unfortunately, through weight of numbers their voice are
lost. Most professional coaches today simply do not require
membership of any so-called, mislabelled "professional
association" and actually seek to distance themselves
from that end of the marketplace.
A recent study
concluded that the majority of professional people who
provide coaching services and have attained national or
international reputations in their field as well as gaining
significant financial rewards from coaching are not members of
any "coaching association".
So how does one obtain
internationally-recognized certification and guarantee their special place in this
prolific market? As mentioned earlier, most of
the "coaches" in the field come from extremely
varied backgrounds. Many have very little experience or formal
training (if any), are "life or personal
coaches" and typically undertake some type of generic,
mass-market online course. In the business coaching field many
consultants and other professionals are simply renaming themselves as
organizational/executive coaches without any formal coach training.
With this assembly-online production of
"coaches" and professional re-branding, how can a
prospective, ethical coach be sure of selecting the right course for
them or an employer or private client be sure that they are hiring
someone who really knows what they are doing?
Currently,
there are over twenty different major coaching bodies in the world
each with their own political or private business agenda. For example,
the International Coaching Federation (ICF) was founded in the mid 1990's by
Coach U (a US based, online course provider) for the purpose of
certifying their life coaching courses. Today, anyone interested in hiring a coach must be
cautious. So many trainers, consultants, motivational speakers and media personalities refer to
themselves as coaches that it's difficult to distinguish a true
resource from all the hype. Note that certification, as a
"personal coach" (especially via a cookie-cutter e-learning course) does
not qualify someone to be the best selection as a
business/executive coach." While
such "coaches" may initially get their foot in the door of a
needy client, their ineptness, poor training and poor grasp of
leading-edge coaching technology is quickly found out.
ICF Report:
"Our
research has identified two important internal weaknesses:
a) Individuals with no intention of becoming
properly trained are joining
the ICF (currently 8366 members) and calling themselves ICF coaches, thus
adversely
affecting the integrity of both our profession and
our professional association. b) Many ICF coaches
are
themselves confused about the educational and
credentialing standards.."
Steve Mitten, ICF President, Coaching
World Newsletter, January 2005
As of late, it has become clear that there is a over-supply
of "coaches" churned out by the on-line course
providers and mass-market credentialing mills. To survive in a
quickly developing and more educated marketplace (these
coaches at the bottom end of the market), will need to invest
in specialist coach training as they recognise the need
to improve their knowledge bases and skill sets. Meantime,
the online and mass-market coach training providers and
"associations" are re-focusing their marketing and recruiting
efforts in countries that are only just learning about the
benefits of coaching. Marketing themselves as the official
bodies of "international coaching" they are finding it far
easier to sell their courses into these 'uneducated' markets.
Today, the market for specialist coaching services continues to grow and
business opportunities exist for all types of professionally
qualified coaching
suppliers. Middle and upper market coaching consultancies
who have the capacity to win larger contracts are
continuing to do very well and highly experienced,
business-savvy individual
practitioners will always be in demand. The best executive
and business coaches will be always sought after because
they are able to prove the high added value of
their work.
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"Coaching involves bringing about profound changes
in thinking and behavior and
it is not something that can simply
be ‘an add on’ to any consultant's existing services.
Although
'coaches' may have received some basic training in coaching, they
need
continuous professional development of their coaching skills by highly
trained,
experienced and accredited educators to be truly
effective."
-HR
Today |
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"A business coach is a
highly trained specialist and should be hired only after: a review and
verification of the coach's level of education/training and
credentials; confirmation of the coach's industry experience;
investigation
of the coach's skills; agreeing on what diagnostic instruments
and interventions will be used; consideration of the projected return
on this investment (ROI) and establishing how the coaching success
will be measured and evaluated. Assessments must also be part of
a business coach's tool kit - do not hire a coach that relies on a
crystal ball or one that coaches from the heart. A reputable
coach will welcome the opportunity to explain his or her specialist
training. Those with minimum or no qualifications in the use of
validated, psychological-based change and learning tools will be
hesitant to provide information."
-
The Business Journal- CEO Refresher (Extracts)
"..many executive
coaches sell
themselves as purveyors of simple answers and quick results... The
idea that an executive coach can help employees improve performance
quickly is a great selling point to CEOs, who put the bottom line
first. Yet, this can have disastrous consequences for the
company long term and can exacerbate the psychological damage to
the person targeted for help...Unless these Executive coaches have
been trained in the dynamics of behavioral change and Interpersonal relations, however, they
may abuse their power often without meaning to... To
best help their executives, companies need to draw on the expertise of executive
coaches with legitimate skills."
-Harvard
Business School Journal.
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Industry-recognized Coaching
Certification Lends Credibility
-The
faculty members of any professional coach training school should be:
-accredited, university-trained educators and facilitators who preferably network with
other coaches around the
world so they can establish international
‘best skill practice standards’
 -experienced, business and executive coaches who
practice what they teach.
-experienced behavioural
scientists (e.g. clinical psychologists) who are licensed to instruct in
the use of validated
behavioral change tools and
techniques..
"The
strong demand for qualified coaching professionals worldwide is perhaps the biggest catalyst in the rise in formal coaching certification.
Today, to obtain the necessary behavioral-based coaching tools and skills, fortunately
one doesn't need to enrol in multiple degree courses in
organizational, clinical and developmental psychology, human resources
and leadership development...Dr Skiffington's intensive certification course is
recognized throughout the international coaching industry as the best
program available. The short accelerated course provides
a qualified individual a time efficient, proven means of establishing a
successful place in the coaching industry, access to the newest
technologies, as well as a competitive advantage in the marketplace."
HR News, 2007
Credentialing
issues for both internal and external coaches:
.-"The
requisite knowledge and expertise of coaches is also related to the
issue of credentialing. As we noted in our second book, the question of
coaching credentials and licensing remains a serious concern for
coaches. As yet, there is no agreement on training and academic
standards, requisite competencies, a code of
ethics or ongoing professional development. While some coaching bodies
are ostensibly working together on this issue, such work is typically
characterized by competitiveness rather than true collaboration.
The
demand for credentialing in coaching has gathered momentum in the light
of the increasing numbers of coaches working full-time and part-time and
the proliferation of coach training schools. Furthermore,
internationally, there is a growing public accountability for
organizations and professionals. Clients, coachees
and the general business world have the right to know what they can
expect from a coach in terms of their credentials and expertise.
To date,
there is no association that has been accredited by any government body
and certainly none that is truly representative of full-time,
professional, practicing coaches in the workplace. The reality is that
some of the larger "international" coaching associations were
privately founded by commercial training companies for the purpose of
externally ‘legitimizing’ their training courses. These types of
associations typically have a private business agenda that concentrates
on adding large numbers of members to their database for commercial
purposes.
Finally,
the coaching discipline is still in its formative stages of development
and we suggest that clients and coaches be cautious of private member
organizations that claim to be representative
of the profession. If prospective coaches wish to network with like minded
professional
coaches, they should undertake research regarding the coach training
school’s student and teaching profile. Ideally, the school
should have some form of federal or state government association, or
better still, the government as a client." - Excerpts
from recent ICC Conference Paper (Coaching credentials and accreditation)
presented by Dr Skiffington
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"External
Business coaches are in great demand by small, medium and large businesses alike.
Such is the demand Corporate coaches can charge from
$1,000 to $2,000 a
month for three or four 30 to 60-minute conversations. Some charge as
much as $500 an hour. So a lot of them are earning far more than
psychologists or psychiatrists.
"By
working with the Institute's Graduate School ...many qualified professionals have taken control of
their life and are utilizing their experience, training and people skills to gain more personal fulfilment
by
becoming a successful business/organizational coach personally certified
by one of the world's leading experts on coaching in the
workplace."
-Time
Business News Sept.2006
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You
have a unique learning style! -Because our Graduate School does
not
prescribe to the one-size-fits-all classroom approach, you'll grow your skills faster:
learning on your terms,
learning exactly what you need quickly, and getting on with
your career. |
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- Applied, Personalized
Learning:
-Last
Year's Average Workshop Participant/Facilitator Ratio 8:1
This personalized course is delivered
one-to-one to each
participant. -This is a major and fundamental change to
traditional professional development. No other Coaching
Educator has a similar low facilitator to student
ratio. By working face-to-face
and one-to-one versus via e-learning or in large classes we can tailor/"best fit" the course to
the student's style of learning and open the door to
personalized, faster and more comprehensive learning -
and more importantly, to success for every learner,
regardless of background and individual differences.
World renowned educator
Professor Bijan Gillani says learning must be personalized to
a student's needs if it is to be effective. This includes not
only the content and structure but also how an individual
student processes information, how much they know and the
presentation they prefer. Individualized learning
must also be based on an assessment of the
student's needs. As the Masters level course is designed by Dr. Skiffington (who has designed
coaching degree status courses and still lectures at some of
the world's leading universities) the graduate is assured of
the highest standard of teaching
and course content.
Fundamental to the program is
an adult learning community approach. The course is
face-to-face and we believe that transformational learning
requires an experiential approach to learning.
The one
to one contact (via a small group
course) creates:
- a personal connection between the facilitator,
participant and the subject matter versus a
"classroom approach"
- an interactive learning
environment
- a lively, focused discussion
- the unique opportunity for the student to spend time developing
their own personal skill set and business
needs versus a
prescribed "packaged" approach to everyone
- the opportunity to question,
learn and practice new skills in a safe,
supportive and highly constructive
atmosphere
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- 1-to-1, in-depth
training/supervision:
Receive private,
supervised mentoring in the use of validated
behavioral change and learning techniques and 'world-class'
coaching business practices by:
a) a licensed clinician trained in the behavioral sciences,
b) a qualified professional development educator and
University academic,
c) a highly successful practicing Coach of many years
d) a world-wide best-selling author on coaching, and
e) an acknowledged world authority on business and executive
coaching
Note: The Institute's regional faculty members are among
today's most acclaimed thought leaders, and have extensive
experience in training and developing the world's top
coaches around the globe.
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- Accelerated Learning:
The use of Accelerated
Learning - which uses the whole brain approach to
learning and where the learner is viewed as an interactive
player. - And why
would we want to apply accelerated learning to our coaching
programs?
A: Researchers
have found that people work and learn more effectively in a
positive, intimate and emotionally supportive environment.
'AL' techniques take anxiety and competition out of the
environment and replace them with positive energy, positive
speaking and genuine collaboration. Using 'AL' techniques
simply means we can accelerate the learning process by working
(one-on-one) with an individual's preferred learning style. By
optimizing the time available we can accomplish the
learning in a much shorter time than by using conventional
methods. It also means we can manage the conditions that
enhance learning, reduce barriers that impede learning
and produce the highest level of participant satisfaction and
accomplishment.
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- The course is aimed for: a) busy professionally qualified and
experienced practitioners and, b) qualified persons desiring to become a coaching
professional - who require a:
- personalized, modularized, short course
tailored to
fit their needs
- flexibility in delivery, and
- a world-best standard course offering certification and
follow-up support.
We carefully screen our applicants so that you are in the
company of other seasoned people developers and practitioners
in their field. Participants are a combination of
Consultants and Coaches in private or group practices and
internal professionals typically in HR, OD and Senior
Leadership Positions wanting to formalize their learning,
deepen their skill set and obtain internationally recognized
certification. Other participants include professionals in the
fields of education, medicine, health, psychology and law etc
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- Depth and
Breadth:
There is a close working relationship and industrial collaboration
between the Institute's Graduate School, organizational
bodies, companies, academic institutions and
various coaching organizations. This ensures the maximum effectiveness of the
industry-driven training. No other
course contains the depth and breadth of professional coaching
best-practices, models, tools and techniques.
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- Highest Level
of Professional Coach Training:
This Masters-Level course is invitational and is not an
open-programme. There is a strict criteria of selection.
Select graduates can expect to graduate as the
'elite' (highly-trained practitioners) in their field.
In the emerging field of coaching, you can find distinction
through credentialing by a one of the world's leading coaching authorities.
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The Institute's
worldwide Coaching (Research and Development, Teaching and
Consulting) work: |
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--As respected authorities
on workplace coaching, Perry Zeus and Dr Skiffington (the
Institute's founders) are renowned for both
their research and
educational work via:
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The Behavioral Coaching Institute (our parent organization
and a research and educational
institution) -As the Institute's Founding Director
of Learning and Development, Dr Skiffington assisted Perry
Zeus (the Institute's founder and Executive Director) in the
ongoing learning and development of our corporate client's coaching staff
and programs.
.- The
Center for Applied Behavioral Coaching (a non-for-profit
research organization -see below) -Perry Zeus personally supervises an international team of
leading coaching educators and practitioners engaged in ongoing
research and development.
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The Graduate School of Master Coaches (a private learning
institution, open to qualified persons only)
-is the executive education arm of the Behavioral Coaching Institute. Dr
Skiffington (as the Institute's Founding Director of Education), personally
supervised an Expert Faculty Team that today delivers customized, 'world-best standard' coach training courses
around the world to selected individual and organizational
clients.
The Institute's School
has certified over 1,000 specialist professionals from over 40 countries.
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Behavioral Coaching Institute:
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The Behavioral
Coaching Institute (our parent organization and provider of the
Master Coach certification) is recognized as the world's
leading specialist
developer of 'world-best' standard coaching technology for
the workplace with
a behavioral-science foundation. The global Institute
researches, develops and supplies coaching tools and
techniques, professional practice protocols and guidelines, text
books, articles and provides critical professional support
services such as: certified coaching skill courses and
follow-on mentoring, program development and the partnering with
graduates in the provision of educational services.
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"BCI has established itself as a
trusted "knowledge broker" to its international clients, and done
what
few have ever been able to accomplish: integrate behavioral
science with principles of
leadership, management and
organizational development into practical, proven
professional
development
models."-
HR Monthly
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Center for Applied
Behavioral Coaching:
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Our Institute's Center for
Applied Behavioral Coaching (CABC) evaluates the
effectiveness of coaching interventions, tools, techniques
and processes. It represents a "Center of
Excellence" dedicated to data collection and objective
research consulting. In addition, our Behavioral Laboratory conducts important
research that serves to capture the issues, attitudes and best
practices of coaching at work from
the perspective of both practitioners and clients.
The Center publishes its
findings and provides research and development resources to a
wide range of corporate and private clients. The research strengthens
the Institute's educational services by constantly updating the
Coaching School's advanced Masters-Level course content, and
through best-selling, introductory-level text books
that enrich
the knowledge base for the international coaching community
in general.
For over a decade, the Center has worked
with many of the world’s leading organizations engaged in
coaching research to realize outstanding business outcomes through
successful, validated initiatives. The Institute's real solutions have
produced real bottom-line results. And through its publications (published
and distributed in multiple languages by McGraw-Hill Education),
-with the added input from the Coaching School's graduates worldwide,
the Center has
documented many of these outstanding success stories.
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Graduate School of Master Coaches:
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Our Coach
Training School is the executive education arm of our parent
organization the Behavioral Coaching Institute. Closely involved with
industry, since
1996, the School has produced over 1,500 graduates across the world from
our industry-recognized certificate program. Many of
these graduates are now established, successful coaching
practitioners in various industry, government and private service
sectors. We maintain a large global
network of alumni and friends, with whom we actively build a
strong lifetime professional and personal relationship. As a private, specialist learning institution we are able
to forge strong working relations with our alumni and friends to
bring more value to their careers and areas of interest.
Our School's
CMC course has been undertaken by members of various
federal, state and regional governments eg: Government Defence
and Education Departments, the US Government, Hong Kong Government, Australian
Government, Canadian Government, UK Government, Singaporean
Government plus leading universities and many Fortune 500 companies
and internationally
renowned banking institutions etc. Our introductory
level coaching text books are required reading in over 40 renowned higher learning
institutions, such as; Toronto,
Michigan, Sydney, JFK, Harvard, Beijing and Oxford
Universities, -who provide business-related degree courses, such
as MBA and Psychology degree courses containing a coaching component.
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Obtain
Coaching Certification that is
recognized worldwide..
- and
become an industry-recognized trained and credentialed
professional organizational / business coach.. |
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ICC
Membership: All CMC graduates automatically qualify to
become full members of
the International Coaching Council
(ICC)
-and therefore subscribe to a professional
code of practice. As independently verified by Wikipedia (the
online encyclopedia)
-there are only three standards and self-appointed accreditation bodies
that are
internationally recognized (lead by the ICC). |
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 Contrary
to the myth, there are approximately 20 odd coaching accreditation
bodies around the world
Again
contrary to the myth, today there is not one coaching association that is recognized by any state or federal
government around the
world.
The Institute's
'industry focused', Masters-Level CMC Certification (awarded by the Behavioral Coaching Institute) is recognized
by companies and organizations around
the world.
The CMC Certification Course is recognized by many
Government Accredited Professional Associations (as part of their
Continuing Education professional development programs) responsible
for the supervision and training of professionals
working in areas
such as the behavioral sciences, management and human
resources. For
example;
Perry Zeus's
Coach Training and Credentialing Institute
is approved
to offer continuing education as required by the State of
California,
Board of Behavioral Sciences
(Provider #PCE 2864)
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Our
courses are by 'invitation only' and not open to all.
Our graduates realize
the value in distancing
themselves from the rest of the fuzzy
marketplace
Our graduates strive
to be the best they can and therefore demand the best education
and support available to them.
We ensure our graduates
already possess the personal skills sets and organizational acumen
to succeed as a professional
coach.
Dr Skiffington's and
Perry Zeus's introductory level coaching textbooks form the basis of coach
training modules in universities
and training schools around the
world. However, her own "hands-on",
"how-to" courses are ten steps more advanced
than their
books.
Many coaching processes pioneered over the last decade by Dr.
Skiffington and Perry Zeus -including the
Behavior-based coaching models
--which integrate the most advanced research on adult
development and human
systems theory into elegantly simple and
highly effective validated coaching models -are taught to each student so
they
can effectively apply them in their work.
The Graduate School's
faculty team are not only a respected educators but are also
widely acknowledged as leaders in
their research and development of proven
workplace coaching
practices and methodologies for developing individuals and
organizations (corporate, executive, small business,
educational and
government).
The
real value in certification is most
apparent when you are presenting your credentials to a
prospective client. On the one
hand, there are thousands
of unsuitable persons who have being trained in an
impersonal, assembly-line classroom
or production-line
internet training school/college/university by trainers
or academics who have
never reached or practiced the
levels of coaching they claim they
can teach -compared to- the professionally
committed individual who has been personally
trained, mentored and certified 1-to-1 by a
Faculty member of our Institute. (Note: All of our faculty team
are world renowned
authorities on workplace coaching, are acclaimed
educators, coaching masters and also best-selling authors on the
subject
matter.)
Dr Skiffington's
name and her international reputation, as represented by her certification, are an
invaluable aid to any coach
seeking credibility and recognition as
a highly trained competent practitioner.
In
Summary, Coaching Certification via the Institute's Masters-Level
Course :
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Is a
PERSONALIZED, customized intensive course to suit entry-level
coaching, through to
mid-career
development and updating
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ACKNOWLEDGES your
'world-best standard' professional training, ethical practice and coaching credentials
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IDENTIFIES YOU as a qualified,
credentialed provider personally taught by an acknowledged world
authority
and,
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is a way
of distinguishing yourself from other "coaches"
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"The
elite Master
Coach Certification is a process of separating those
coaches who are fully trained and competent from those
who are not"
-HR
Monthly |
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"No
other credential in the world of professional organizational
coaching carries the value and industry-recognition of certification
by the Institute's Graduate School... Those who hold it have honed
their
practitioner skills through rigorous, personalized study and
follow-
on, mentored/supervised application and mastery of the
advanced-
level skills in real-time
. "
-Centre
for International Education 2007 |
MARK of EXCELLENCE*
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Upon completion of the
Masters-Level Coaching Course
the graduate is awarded the
CERTIFIED
MASTER COACH
designation
by the Behavioral Coaching Institute.
.
-Publicize
Your Certification:
Those
individuals who have also demonstrated a commitment to their
ongoing professional development -eg; pre-
and post
course mentoring with the Institute's Course Facilitator are listed on:
1) this website's Graduates/Alumni
Register/Directory (see top-of-page tab:
'Graduates
Directory',
2) the
Behavioral
Coaching Institute's (our
parent organization's) online Directory, and,
3) on Master-Coaches.com -the global Directory of
Certified Master
Coaches.
Graduates
are able to refer their
clients and prospects to their
registration/listing in the directories as:
a) validation of their high
standard of training and,
b) that they have been certified as a
coach by the Institute and, as such, automatically obtain ICC
membership. Graduates
are also granted the
right to
reproduce the above
(CMC*) designation logo
on their
resume/promotional material etc.
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Gain prestigious recognition: |
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Show your colleagues or prospective clients
that you have the skills it takes to provide sustainable, world
best-standard, coaching outcomes. By displaying the prestigious Certified
Master Coach logo on your business cards, resume and website,
you'll be recognized by all as an industry expert—as well as capture
more clients and advance your career. Test your skills, knowledge, and
experience with a challenging, career changing course that is a
recognized benchmark around the world.
A major reason why professional
coaches choose to become certified by the Behavioral
Coaching Institute is
that they require industry-recognised qualifications. Masters-level
Certification
by the Behavioral Coaching Institute demonstrates to a prospective client that the
coach has received world-best personalized training
by a recognised authority. Membership to large "international"
coaching associations etc. might at
first seem useful to the new coach looking for ways to impress
the general buying public. However, to a prospective
organizational client (who is constantly bombarded with flyers and
calls from the hundreds of new, ill-trained, and inexperienced
part-time coaches being "certified" each month by the
coaching associations) it's all about the quality of training, experience
and resources that a professional coach brings with them.
A coach is a "resource
person" and is good as their resources are many,
scientifically valid and measurable. Sustainable coaching outcomes
are not a product of personality profiling, simplistic goal
-setting, or cheerleading etc. A coach can only be as
successful as the quality and depth of their resources permit
them.
The Institute, for over a
decade, has been teaching, developing and delivering proven
behavioral-based coaching practices that are
replicable and codifiable. These "world-best" standard
practices and business models have validity of use because of their
known, measurable, sustainable success and are available
through her course for qualified individuals to learn to
use
Coaching, by nature, is in
a continual process of development and draws from a wide range of
behavioral sciences and professional disciplines. Professional coaching
has little resemblance to the fuzzy 'model' promoted and sold to
unqualified persons by the large online course marketers, many regional
providers and commercially oriented "international coaching"
associations.
The Institute's Graduate
School (Coach Training School) not only: a)
develops cutting edge professional coaching tools, techniques and
resources but also, b) conducts research which includes investigating
the latest case studies; interviewing leading practitioners in their
field as well as their clients to gain early insights; listening to
the industry leaders in their field who have established coaching
programs and; compiling and testing best practices, techniques,
processes and practical models. This ongoing, intensive research,
development and testing program allows us to continually update/upgrade
our Coach Certification Program -ensuring our worldwide graduates receive the best-of-the-best
in world-standard professional coach education, follow-on support and
resources.
 The graduate is granted the right to use the following in the day to
day operation of their
coaching practice :
- their personal training
and subsequent credentials provided by the Behavioral Coaching Institute's
Graduate School of
Master Coaches (and ICC membership).
- the various course coaching processes, tools, forms, resources
and support -- |
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- provides you with validation of your
specialist expertise/training and an instant
means of professional
standing and credibility in your marketplace
- demonstrates your commitment to the business coaching profession
- enhances your perceived value to clients
- demonstrates your knowledge of world best practice standard coaching trends,
skills and
techniques
- provides you with a priceless service capability statement, the perfect coaching
reference
tool and the ultimate business calling card |
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- Qualified individuals who would like to develop
an external coaching practice to empower individuals/executives,
corporate communities and organizations.
- Internal Coaches who want to
develop new applications, add new skills and possibly
look at the external marketplace in
the long-term
- Key personnel, HR executives and other managers
involved in an existing coaching program or
professional/personal development within an organization.
- People who are in leadership or key management
positions in organizations who wish to develop best practice
coaching initiatives.
- Consultants, psychologists, educators, trainers
etc. who wish to: a) offer value-added services to current
clients by learning industry-proven, world class coaching
processes and techniques and, b) learn proven marketing and
business strategies to significantly expand their markets.
-
Successful Coaches
who want to take their practice to a
world best standard next level
Masters-level
Certification that highlights your assets and utilizes your
experience
Overall,
this invitational program is for qualified persons who have a
track record in people development. Many of our students are
already successful service providers who simply want a customized
course that allows them to formalize their learning in coaching at
the highest international standard. Some are people
developers working inside organizations that require the best
available tools and methodology to fit their specific workplace
needs, whist other course participants are experienced
professionals looking to transition/establish themselves in a
specialist coaching practice.
Many of our students have arrived
at a time in their life where they are looking to
holistically package their personal skills, insights and varied
business and life experiences together to form a suite of
professional people development services. Our elite, specialist
course delivers the critical platform that provides the requisite
structure, tools, processes and skills these
qualified persons require to successfully deliver world-best
standard people development services and be recognized by industry
worldwide for their expertise, skills and knowledge
The
State of the Coaching Industry and You!
You're a busy professional and don't have time to spend on things
that don't work. You've tried different coaching courses and
seminars over the years, picked up a few useful ideas but none of it
was really "new" or substantial.
In fact most of what
you found was basic stuff that oversimplifies human
behavior, personality, motivation and learning. You're looking for a better
way to acquire, accelerate and retain skill development but it has
to be supported by evidence, have a scientific basis that isn't
theoretical and doesn't require lengthy training, be accessible, provides
a solid expandable platform, delivers measurable sustainable results and
it must be cost-effective.
-Why
spend valuable time trying to reinvent the wheel and locked up in
research or attending "fluffy", group generic coaching
classes conducted by "novice coaches" or worse still
"trainers" who have been trained by another
"trainer" to deliver the course. The Institute expert,
experienced Faculty provides
you the benefit of their years of work and experience and a course
tailored
to your specific coaching needs.
Our proven coaching tools and processes take
the "fluff" out of coaching and help you get the results
your clients or employees want. You'll also receive hundreds of pages
of materials to use such as: worksheets, guide notes,
reading materials, forms, checklists etc.
Option
1).
Tailored, world best coach training for new and established coaches
in private practice..
Dr. Skiffington's certified coaching
course (conducted via Small Group Courses around the world) is a
proven success. You will receive all the
assistance required to establish and/or
manage a SUCCESSFUL COACHING PRACTICE. You
will also receive a business and financial model,
as well as the skills and techniques and the coaching tools needed to make your professional life a
continuing success.
As an external practitioner, if you want the FREEDOM of choosing your own income level and the satisfaction of guiding
individuals and businesses to fulfill their potential, then our proven world best Coaching
Certification Program is your key to success.
Whether you are an independent coach,
a consultancy group, L & D or HR or Training department, professional
association, college or university -we are
able to skill
you to provide
world class coaching - and we do not ask for any royalties.
Option 2). The best private, customized coach training for your Organization!
Onsite coach training is a cost-effective, efficient, and convenient way
to provide the requisite knowledge and credentials for your key employees. By customizing the coach training to meet
your needs, you can ensure that everyone in your coaching team is on
the same page and uses the same coaching
methodologies and shares the same
knowledge about the latest coaching technologies and practice
trends etc.
Courses can be conducted at your
facility, our facility, or another location of your choice. Training
is delivered in a format that best meets the needs of your
organization, whether that's week days or weekends.
The Master Coach course content
surpasses that of any comparative course -in any terms. The
Institute's Faculty have the international
experience to answer your most challenging issues and are
able to facilitate hands-on learning interactions that relate to
your specific organizational and cultural needs. See also our:
Project
Support Program -for external practices or an
organization's in-house coaching program.
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