- Courses conducted around the World -

  
 - World's first professional coach certification course!
                             
 -Since 1994
 

 

 

Contents: coaching certification, executive coaching, certified coach, credentials, coaching course, business coach training, executive coach training, certified business coach, certified coaching course, coaching accreditation, coaching certification

 

         

  

"When a potential corporate client sees that you have been certified
 by the Institute's Graduate School, the odds are much greater that
 you will be awarded the job."
 
–R. Johnson, Senior Executive Coach, Executive Solutions
 

       

 

 "Today, to obtain the necessary behavioral-based coaching tools and skills, fortunately one doesn't need to enrol in multiple degree courses in organizational, clinical and developmental psychology, human resources and leadership development...The Graduate School of Master Coaches  certification course is recognized throughout the international coaching community as the best program available to gain access to the newest change technologies."
HR News, 2011

          
           
"...Dr. Suzanne Skiffington and Perry Zeus were early pioneers
            in the executive and business coaching field. After establishing
            one of the country's most successful coaching practices, then
            writing the ultimate reference text books on coaching their
            elite Coach Training School has now certified and mentored
            over 1,500 coaches from over 50 countries
."
         
  - News of the World
 


   
 

 

   

. In these changed times many qualified professional people
    developers are enjoying even greater success!

Changed economic environments have always proven to be an excellent opportunity for visionary people who are able to differentiate themselves by creating a stand-out personal and professional identity. These individuals become recognized by others as industrious, thriving and distinguished professionals constantly improving themselves as well as their clients. They understand that their own self-development is a pre-requisite for first helping others to develop themselves and be successful in not just the good times but the tough times as well. By "walking their own talk" they have become their own best marketing tool.  

These stand-out individuals have identified and leveraged their skills, insights and experiences and have realized what makes them unique and valuable as a specialist people and business developer in a changed marketplace. So, just how do many of these successful providers achieve this? -by first investing in themselves via our institute's Master Coach Course which provided them: a) internationally recognized credentials as a professional people developer , b) the advanced knowledge and skills to package themselves into their own successful personal brand and, c) the requisite follow-on support to keep them at the top of their field.

The state of play -'the greater professionalisation of coaching'.
The profession of coaching is undergoing significant changes spurred by the demands of an increasingly discerning, growing client base. Client organizations are seeking coaches who are truly able to add value and coaches now need to differentiate themselves in a larger, fragmented market place through the quality of their specialist coach training and business expertise and their ability to operate at a deeper level with individuals.

"The Business demand for coaching is nearly doubling each year.. 
Out of the $80 billion being currently spent
on corporate education, FLI Research estimates that $2 billion is spent on executive coaching at senior executive levels in Fortune 500 companies."   

With a worldwide shortage of skilled coaching professionals and an ever-increasing demand, jobs and contracts are exceeding supply and salaries/fees are still climbing. "People, rather than companies, do hire their own coaches -- some of whom charge as little as $75 an hour for phone or e-mail consultations. However, companies are paying up to $100,000 for yearlong engagements with senior executives, or $20,000 to $25,000 for a three-month engagement with managers." - according to the Associated Press. Many people (with little or no experience) from all walks of life jumped onboard the life coaching sector trying to get their piece of the coaching economic pie. The real jobs however, are in the business and executive coaching sector; says the Time Business News:"..business coaching, a trend that's still growing among small businesses and organizations trying to find ways to cope with a changed marketplace. It's estimated that up to 50% of American businesses are using them, up from 15% just five years ago...The number of UK organizations using coaching has risen to 96%... and The Australian Institute of Management says over 70% of its member companies hire coaches." According to report in the Business Wire: ".Workplace coaching has become a billion dollar industry and shows no sign of slowing. And it's a worldwide phenomenon."  
- Business Wire

"National and global companies are looking for highly trained organizational coaching graduates who have experience with international business practices and cultures, who are committed to people development, and understand the importance of the bottom-line.."  
-Financial Times
 

  "Executive Coaching Certification Credentials for External Coaches Vary:
       - Due Diligence is a Must"

Passionate amateurs, empowered by technology driven training, first joined together and formed 'Pro-Ams' coaching associations/groups. Today, these groups are driven bottom-up by the great number of amateurs certified as "coaches". Pro-Ams typically challenge the trend for the professionalization of coaching by trying to blur the distinctions between amateurs and professionals and 'bottom-downing' Membership training standards/Standards of professional practice and any ongoing Professional development of members. Some professionals find this pattern so unsettling that they seek to infiltrate and try to change the coaching associations’/groups’ culture and standards. Unfortunately, through weight of numbers their voice are lost. Most professional coaches today simply do not require membership of any so-called, mislabelled "professional association" and actually seek to distance themselves from that end of the marketplace.

A recent study concluded that the majority of professional people who provide coaching services and have attained national or international reputations in their field as well as gaining significant financial rewards from coaching are not members of any "coaching association".

So how does one obtain internationally-recognized certification and guarantee their special place in this prolific market? As mentioned earlier, most of the "coaches" in the field come from extremely varied backgrounds. Many have very little experience or formal training (if any), are "life or personal coaches" and typically undertake some type of generic, mass-market course. In the business coaching field many consultants and other professionals are simply renaming themselves as organizational/executive coaches without any formal coach training. With this assembly-online production of "coaches" and professional re-branding, how can a prospective, ethical coach be sure of selecting the right course for them or an employer or private client be sure that they are hiring someone who really knows what they are doing?

Currently, there are over twenty different major coaching bodies in the world each with their own political or private business agenda. For example, the International Coaching Federation (ICF) was founded in the mid 1990's by Coach U (a US based, online course provider) for the purpose of certifying their life coaching courses. Today, anyone interested in hiring a coach must be cautious. Note, that certification as a "personal coach" (especially via a cookie-cutter, open program type course) does not qualify someone to be the best selection as a business/executive coach." While such "coaches" may initially get their foot in the door of a needy client, their ineptness, poor training and poor grasp of leading-edge coaching technology is quickly found out.

     ICF Report:
    
"Our research has identified two important internal weaknesses: a) Individuals with no intention of becoming
      properly trained are joining the ICF and calling themselves ICF coaches, thus adversely affecting the integrity
      of both our profession and our professional association. b) Many ICF coaches are themselves confused about the
     educational and credentialing standards.."
 
      Steve Mitten, ICF President, Coaching World Newsletter

As of late, it has become clear that there is a over-supply of "coaches" churned out by the open-entrance, mass-market course providers and credentialing mills. To survive in a quickly developing and more educated marketplace (these coaches at the bottom end of the market), will need to invest in specialist coach training as they recognise the need to improve their knowledge bases and skill sets. Meantime, the mass-market coach training providers and "associations" are re-focusing their marketing and recruiting efforts in countries (eg; in Asia and Europe) that are still learning about the benefits of coaching. Marketing themselves as the official bodies of "international coaching" they are finding it far easier to sell their courses into these 'uneducated' markets.

Today, the market for specialist coaching services continues to grow and business opportunities exist for all types of professionally qualified coaching suppliers. Middle and upper market coaching consultancies who have the capacity to win larger contracts are continuing to do very well and highly experienced, business-savvy individual practitioners will always be in demand. The best executive and business coaches will be always sought after because they are able to prove the high added value of their work.

 

"Coaching involves bringing about profound changes in thinking and behavior and it
is not something that can simply be ‘an add on’ to any consultant's existing services. Although 'coaches' may have received some basic training in coaching, they need continuous professional development
in the use of validated, psychological-based change tools by highly trained, experienced and accredited educators to be truly effective."
-HR Today
 

 

 "Unless executive coaches have been trained in the dynamics of behavioral change and Interpersonal relations they may abuse their power often without meaning to... To best help their executives, companies need to draw on the expertise of executive coaches with legitimate behavioral change skills." 
-Harvard Business School Journal. 
Today’s rapidly growing market demands a recognized qualification.
 -Industry-recognized Coaching Certification Lends Credibility
 
-
Firstly,
faculty members of any professional coach training school should be:

   -accredited, university-trained educators and facilitators who preferably network with other coaches around the
 world so they can establish international ‘best skill practice standards’

   -experienced, business and executive coaches who practice what they teach.

   -experienced behavioural scientists who are licensed to instruct in the use of validated behavioral change tools
 and techniques..
 


Credentialing issues for both internal and external coaches:
.-"The requisite knowledge and expertise of coaches is also related to the issue of credentialing. As we noted in our second book, the question of coaching credentials and licensing remains a concern for many coaches. As yet, there is no agreement on training and academic standards, requisite competencies, a code of ethics or ongoing professional development.

Clients, coachees and the general business world have the right to know what they can expect from a coach in terms of their credentials and expertise.

To date, there is no association that has been accredited by any government body and certainly none that is truly representative of full-time, professional, practicing coaches in the workplace. The reality is that some of the larger "international" coaching associations were privately founded by commercial training companies for the purpose of externally ‘legitimizing’ their training courses. These types of associations typically have a private business agenda that concentrates on adding large numbers of members to their database for commercial purposes. 

Finally, the coaching discipline is still in its formative stages of development and we suggest that clients and coaches be cautious of private member organizations that claim to be representative of the profession. If prospective coaches wish to network with like minded professional coaches, they should undertake research regarding the coach training school’s student and teaching profile. Ideally, the school should have some form of federal or state government association, or better still, the government as a client." - Excerpts from ICC Conference Paper (Coaching credentials and accreditation) presented by Dr Skiffington 

"External Business coaches are in great demand by small, medium and large businesses alike. Such is the demand Corporate coaches can charge from $1,500 to $2000 a month for three or four 30 to 60-minute conversations. Some charge as much as $1,000 an hour. So a lot of them are earning far more than psychologists. 
-Time Business News Sept.2011

______________________

         

     
        
 

   You have a unique learning style!  -Because our Graduate School does not
 prescribe to the one-size-fits-all classroom approach, you'll grow your skills faster:
 learning on your terms, learning exactly what you need quickly, and getting on with
 your career.
        What makes the Institute's Master Coach Certification Course unique worldwide and the
   basis for it's success, is:

.

 
 
  • Applied, Personalized/Tailored-Made Learning:
     **Class Size 1-to-1 or Small Group (8 +)

    This personalized course is uniquely delivered one-to-one to each participant. -This is a major and fundamental change to traditional professional development. No other Coaching Educator has a similar low facilitator to student ratio. By working face-to-face and one-to-one versus via e-learning or in large classes we can tailor/"best fit" the course to the student's style of learning and open the door to personalized, faster and more comprehensive learning - and more importantly, to success for every learner, regardless of background and individual differences.

    Learning must be personalized to a student's needs if it is to be effective. This includes not only the content and structure but also how an individual student processes information, how much they know and the presentation they prefer. Individualized learning must also be based on an assessment of the student's needs. As the Masters level course was developed by Zeus and Skiffington (who have designed coaching degree status courses and lectured at some of the world's leading universities) the graduate is assured of the highest standard of teaching and course content.

    Fundamental to the program is an adult learning community approach. The course is face-to-face and we believe that transformational learning requires an experiential approach to learning.

    The one to one contact (via a small group course) creates:
    - a personal connection between the facilitator, participant and the subject matter versus a "classroom approach"
    - an interactive learning environment
    - a lively, focused discussion
    - the unique opportunity for the student to spend time developing their own personal skill set and business
      needs versus a prescribed "packaged" approach to everyone  
    - the opportunity to question, learn and practice new skills in a safe, supportive and highly constructive
      atmosphere
   
 
  • 1-to-1, in-depth training/supervision:
    Receive private, supervised mentoring in the use of validated behavioral change and learning techniques and 'world-class' coaching business practices by:
    a) a licensed clinician trained in the behavioral sciences,
    b) a qualified professional development educator and University academic,
    c) a highly successful practicing Coach of many years
    d) a world-wide best-selling author on coaching, and
    e) an acknowledged world authority on business and executive coaching
    Note: The Institute's regional faculty members are among today's most acclaimed thought leaders, and have extensive experience in training and developing the world's top coaches around the globe.
 

 

  • Accelerated Learning:
    The use of Accelerated Learning - which uses the whole brain approach to learning and where the learner is viewed as an interactive player. - And why would we want to apply accelerated learning to our coaching programs? 

    A: Researchers have found that people work and learn more effectively in a positive, intimate and emotionally supportive environment. 'AL' techniques take anxiety and competition out of the environment and replace them with positive energy, positive speaking and genuine collaboration. Using 'AL' techniques simply means we can accelerate the learning process by working (one-on-one) with an individual's preferred learning style. By optimizing the time available we can accomplish the learning in a much shorter time than by using conventional methods. It also means we can manage the conditions that enhance learning, reduce barriers that impede learning and produce the highest level of participant satisfaction and accomplishment.
   
 
  • The course is aimed for: a) busy professionally qualified and experienced practitioners and, b) qualified persons desiring to become a coaching professional - who require a:
     -  personalized, modularized, short course tailored to fit their needs
     -  flexibility in delivery, and
     -  a world-best standard course offering certification and follow-up support.
    We carefully screen our applicants so that you are in the company of other seasoned people developers and practitioners in their field.
    Participants are a combination of Consultants and Coaches in private or group practices and internal professionals typically in HR, OD and Senior Leadership Positions wanting to formalize their learning, deepen their skill set and obtain internationally recognized certification. Other participants include professionals in the fields of education, medicine, health, psychology and law etc
   
 
  • Depth and Breadth:
    There is a close working relationship and industrial collaboration between the Institute's Graduate School, organizational bodies, companies, academic institutions and various coaching organizations. This ensures the maximum effectiveness of the industry-driven training. No other course contains the depth and breadth of professional coaching best-practices, models, tools and techniques.
   
 
  • Highest Level of Professional Coach Training:
    This Masters-Level course is invitational and is not an open-programme. There is a strict criteria of selection. Select graduates can expect to graduate as the 'elite' (highly-trained practitioners) in their field. In the emerging field of coaching, you can find distinction through credentialing by a one of the world's leading coaching authorities.
 
 

 

The Institute's worldwide Coaching (Research & Development, Teaching and Consulting) work:
 
 

--As respected authors and authorities on workplace coaching, Perry Zeus (the Institute's Founder and Chairman) and Dr Skiffington are renowned for both their research and educational work via the below learning institutions: 
 

Behavioral Coaching Institute:
The Behavioral Coaching Institute (our parent organization and provider of the Master Coach certification) is recognized as the world's leading specialist developer of 'world-best' standard coaching technology for the workplace with a behavioral-science foundation. The global Institute researches, develops and supplies coaching tools and techniques, professional practice protocols and guidelines, text books, articles and provides critical professional support services such as: certified coaching skill courses and follow-on mentoring, program development and the partnering with graduates in the provision of educational services.

            "BCI has established itself as a trusted "knowledge broker" to its international clients, and done
             what few have ever been able to accomplish: integrate behavioral science with principles of
             leadership, management and organizational development into practical, proven professional
             development models.
"-
HR Monthly

 

 Center for Applied Behavioral Coaching:

 
Our Institute's Center for Applied Behavioral Coaching (CABC) evaluates the effectiveness of coaching interventions, tools, techniques and processes. It represents a "Center of Excellence" dedicated to data collection and objective research consulting. In addition, our Behavioral Laboratory conducts important research that serves to capture the issues, attitudes and best practices of coaching at work from the perspective of both practitioners and clients.

The Center publishes its findings and provides research and development resources to a wide range of corporate and private clients. The research strengthens the Institute's educational services by constantly updating the Coaching School's advanced Masters-Level course content, and through best-selling, introductory-level text books that enrich the knowledge base for the international coaching community in general.
 
For over a decade, the Center has worked with many of the world’s leading organizations engaged in coaching research to realize outstanding business outcomes through successful, validated initiatives. The Institute's real solutions have produced real bottom-line results. And through its publications (published and distributed in multiple languages by McGraw-Hill Education), -with the added input from the Coaching School's graduates worldwide, the Center has documented many of these outstanding success stories.

 

 
     BCI's Graduate School of Master Coaches:

Our Coach Training School is the executive education arm of our parent organization the Behavioral Coaching Institute (BCI). Closely involved with industry, since 1996, the School has produced over 1,500 graduates across the world from our industry-recognized certificate program. Many of these graduates are now established, successful coaching practitioners in various industry, government and private service sectors. We maintain a large global network of alumni and friends, with whom we actively build a strong lifetime professional and personal relationship. As a private, specialist learning institution we are able to forge strong working relations with our alumni and friends to bring more value to their careers and areas of interest.

Our Graduate School's CMC course has been undertaken by members of various federal, state and regional governments eg: Government Defence and Education Departments, the US Government, Hong Kong Government, Australian Government, Canadian Government, UK Government, Singaporean Government plus leading universities and many Fortune 500 companies and internationally renowned banking institutions etc. Our introductory level coaching text books are required reading in over 40 renowned higher learning institutions, such as; Toronto, Michigan, Sydney, JFK, Harvard, Beijing and Oxford Universities, -who provide business-related degree courses, such as MBA and Psychology degree courses containing a coaching component.
.

 
 
 

  Obtain Coaching Certification that is
  recognized worldwide..
 

 
 
- and become an industry-recognized trained and credentialed
      professional
organizational / business coach.. 

   
   

 

     ICC Membership: All CMC graduates automatically qualify to become full members of
     the International Coaching Council (ICC) -and therefore subscribe to a professional
     code of practice. As independently verified by Wikipedia (the online encyclopedia)
     -there are only three standards and accreditation bodies that are internationally
     recognized (lead by the ICC).

  Contrary to the myth, there are approximately 20 odd coaching accreditation bodies around the world

   Again contrary to the myth, today there is not one coaching association that is recognized by any state or federal
       government around the world. 

  The Institute's 'industry focused', Masters-Level CMC Certification (awarded by the Behavioral Coaching Institute) is recognized
      by companies and organizations around the world. 

  The CMC Certification Course is recognized by many Government Accredited Professional Associations (as part of their
      Continuing Education professional development programs) responsible for the supervision and training of professionals
      working in areas such as the behavioral sciences, management and human resources. For example; Perry Zeus
's
      Coach Training and Credentialing Institute is approved to offer continuing education as required by the State of California,
      Board of Behavioral Sciences (Provider #PCE 2864)
.

  Our courses are by 'invitation only' and not open to all.

  Our graduates realize the value in distancing themselves from the rest of the fuzzy marketplace

  Our graduates strive to be the best they can and therefore demand the best education and support available to them.

  We ensure our graduates already possess the personal skills sets and organizational acumen to succeed as a professional
      coach. 

  Zeus and Skiffington's introductory level coaching textbooks form the basis of coach training modules in universities
      and training schools around the world. However, her own "hands-on", "how-to" courses are ten steps more advanced than their
      books.
    
 
Many coaching processes pioneered over the last decade by Perry Zeus and Dr. Skiffington  -including the
      Behavior-based coaching models --which integrate the most advanced research on adult development and human
      systems theory into elegantly simple and highly effective validated coaching models -are taught to each student so
      they can effectively apply them in their work.

  The Graduate School's faculty team are not only a respected educators but are also widely acknowledged as leaders in
      their research and development of proven workplace coaching practices and methodologies for developing individuals and
      organizations (corporate, executive, small business, educational and government). 

  The real value in certification is most apparent when you are presenting your credentials to a prospective client. On the one
      hand,
 there are thousands of unsuitable persons who have being trained in an impersonal, assembly-line classroom
      or production-line internet training school/college/university by trainers or academicwho have never reached or practiced the
      levels of coaching they claim they can teach -compared to- the professionally committed individual who has been personally
      trained, mentored and certified 1-to-1 by a Faculty member of our Institute. (Note: All of our faculty team are world renowned
      authorities on workplace coaching, are acclaimed educators, coaching masters and also best-selling authors on the subject
      matter.)  

  The Institute's name and our international reputation, as represented by our certification, are an invaluable aid to any coaching
      practitioner seeking credibility and recognition as a highly trained competent professional.

   In Summary, Coaching Certification via the Institute's Masters-Level Course :

  • Is a PERSONALIZED, customized intensive course to suit entry-level coaching, through to mid-career
    development and updating

  • ACKNOWLEDGES your 'world-best standard' professional training, ethical practice and coaching credentials 

  • IDENTIFIES YOU as a qualified, credentialed provider personally taught by an acknowledged world authority and,

  • is a way of distinguishing yourself from other "coaches"

      
              
  "The elite Master Coach Certification is a process of separating those
   coaches who are fully trained and competent in changing behavior
   from those who are not
"
   
-HR Monthly

 "No other credential in the world of professional organizational
  coaching carries the value and industry-recognition of certification
  by the Institute's Graduate School
."
  -Centre for International Education 2011

   

       
          

.
  
Upon completion of the Masters-Level Coaching Course the graduate is awarded the
      
CERTIFIED MASTER COACH
designation by the Behavioral Coaching Institute.
.        -Publicize Your Certification:
           
Those individuals who have also demonstrated a commitment to their ongoing professional development -eg; pre-
            and post course mentoring with the Institute's Course Facilitator are listed on: 
                         1) this website's Graduates/Alumni Register/Directory (see top-of-page tab:
'Graduates Directory'
                         2) the
Behavioral Coaching Institute's (our parent organization's) online Directory, and,
                        
3) on Master-Coaches.com -the global Directory of Certified Master Coaches. 

            Graduates are able to refer their clients and prospects to their registration/listing in the directories as:
                         a) validation of their high standard of training and,
                         b) that they have been certified as a coach by the Institute and, as such, automatically obtain ICC
                             membership. Graduates are also granted the right to reproduce the above
(CMC
*) designation logo
                             on their resume/promotional material etc.
 
.

.

.
 

 


MARK of EXCELLENCE*


  -Gain prestigious recognition:
           

Show your colleagues or prospective clients that you have the skills it takes to provide sustainable, world best-standard, coaching outcomes.
By displaying the prestigious Certified Master Coach logo on your business cards, resume and website, you'll be recognized by all as an industry expert—as well as capture more clients and advance your career. Test your skills, knowledge, and experience with a challenging, career changing course that is a recognized benchmark around the world.

A major reason why professional coaches choose to become certified by the Behavioral Coaching Institute is that they require industry-recognised qualifications. Masters-level Certification by the Behavioral Coaching Institute demonstrates to a prospective client that the coach has received world-best personalized training by a recognised authority. Membership to large "international" coaching associations etc. might at first seem useful to the new coach looking for ways to impress the general buying public. However, to a prospective organizational client (who is constantly bombarded with flyers and calls from the hundreds of new, ill-trained, and inexperienced part-time coaches being "certified" each month by the coaching associations) it's all about the quality of training, experience and resources that a professional coach brings with them. 
 
A coach is a "resource person" and is good as their resources are many, scientifically valid and measurable. Sustainable coaching outcomes are not a product of personality profiling, simplistic goal -setting, or cheerleading etc. A coach can only be as successful as the quality and depth of their resources permit them.
 
The Institute, for over a decade, has been teaching, developing and delivering proven behavioral-based coaching practices that are replicable and codifiable. These "world-best" standard practices and business models have validity of use because of their known, measurable, sustainable success and are available through her course for qualified individuals to learn to use

Coaching, by nature, is in a continual process of development and draws from a wide range of behavioral sciences and professional disciplines. Professional coaching has little resemblance to the fuzzy 'model' promoted and sold to unqualified persons by the large online course marketers, many regional providers and commercially oriented "international coaching" associations. 

The Institute's Graduate School (our Coach Training School) not only: a) develops cutting edge professional coaching tools, techniques and resources but also, b) conducts research which includes investigating the latest case studies; interviewing leading practitioners in their field as well as their clients to gain early insights; listening to the industry leaders in their field who have established coaching programs and; compiling and testing best practices, techniques, processes and practical models. This ongoing, intensive research, development and testing program allows us to continually update/upgrade our Coach Certification Program  -ensuring our worldwide graduates receive the best-of-the-best in world-standard professional coach education, follow-on support and resources.

The graduate is granted the right to use the following in the day to day operation of their coaching practice :
    
- their personal training and subsequent credentials provided by the Behavioral Coaching Institute's Graduate School of
      Master Coaches (and ICC membership). 

    -
the various course coaching processes, tools, forms, resources and support --                              

 
                  The elite Master Coach designation provides you with:

-




- validation of your specialist expertise/training and an instant means of
  professional standing and credibility in your marketplace 
- demonstrates your commitment to the business coaching profession
- enhances your perceived value to clients
- demonstrates your knowledge of world best practice standard coaching trends,
  skills and techniques
- provides you with a priceless service capability statement, the perfect coaching
  reference tool and the ultimate business calling card

 

    Who is this Elite, Campus or
          Online Masters-Level
                Program for? 

  • Qualified individuals who would like to develop an external coaching practice to empower individuals/executives, corporate communities and organizations.
  • Internal Coaches who want to develop new applications, add new skills and possibly look at the external marketplace in
    the long-term
  • Key personnel, HR executives and other managers involved in an existing coaching program or professional/personal development within an organization.
  • People who are in leadership or key management positions in organizations who wish to develop best practice coaching initiatives.
  • Consultants, educators, trainers, psychologists etc. who wish to: a) offer value-added services to current clients by learning industry-proven, world class coaching processes and techniques and, b) learn proven marketing and business strategies to significantly expand their markets. 
  • Successful Coaches who want to take their practice to a world best standard next level
Masters-level Certification that highlights your assets and utilizes your experience 
Overall, this invitational program is for qualified persons who have a track record in people development. Many of our students are already successful service providers who simply want a customized course that allows them to formalize their learning in coaching at the highest international standard. Some are people developers working inside organizations that require the best available tools and methodology to fit their specific workplace needs, whist other course participants are experienced professionals looking to transition/establish themselves in a specialist coaching practice. 
 
Many of our students have arrived at a time in their life where they are looking to holistically package their personal skills, insights and varied business and life experiences together to form a suite of professional people development services. Our elite, specialist course delivers the critical platform that provides the requisite structure, tools, processes and skills these qualified persons require to successfully deliver world-best standard people development services and be recognized by industry worldwide for their expertise, skills and knowledge

The State of the Coaching Industry and You!
You're a busy professional and don't have time to spend on things that don't work. You've tried different coaching courses and seminars over the years, picked up a few useful ideas but none of it was really "new" or substantial. 

In fact most of what you found was basic stuff that oversimplifies human behavior, personality, motivation and learning. You're looking for a better way to acquire, accelerate and retain skill development but it has to be supported by evidence, have a scientific basis that isn't theoretical and doesn't require lengthy training, be accessible, provides a solid expandable platform, delivers measurable sustainable results and it must be cost-effective.

 -Why spend valuable time trying to reinvent the wheel and locked up in research or attending "fluffy", group generic coaching classes conducted by "novice coaches" or worse still "trainers" who have been trained by another "trainer" to deliver the course. The Institute expert, experienced Faculty provides you the benefit of their years of work and experience and a course tailored to your specific coaching needs.

Our proven coaching tools and processes take the "fluff" out of coaching and help you get the results your clients or employees want. You'll also receive hundreds of pages of materials to use such as: worksheets, guide notes, reading materials, forms, checklists etc.


Option 1). Tailored, world best coach training for new and established coaches in private
                 practice..

The Institute's certified coaching course (conducted via Small Group Courses around the world) is a proven success. You will receive all the assistance required to establish and/or manage a SUCCESSFUL COACHING PRACTICE. You will also receive a business and financial model, as well as the skills and techniques and the coaching tools needed to make your professional life a continuing success.

As an external practitioner, if you want the FREEDOM of choosing your own income level and the satisfaction of guiding individuals and businesses to fulfill their potential, then our proven world best Coaching Certification Program is your key to success. 

Whether you are an independent coach, a consultancy group, L & D or HR or Training department, professional association, college or university -we are able to skill you to provide world class coaching - and we do not ask for any royalties.


Option 2).  Advanced, private, customized coach training for your Organization!
Onsite coach training is a cost-effective, efficient, and convenient way to provide the requisite knowledge and credentials for your key employees. By customizing the coach training to meet your needs, you can ensure that everyone in your coaching team is on the same page and uses the same coaching methodologies and shares the same knowledge about the latest coaching technologies and practice trends etc.

Courses can be conducted at your facility, our facility, or another location of your choice. Training is delivered in a format that best meets the needs of your organization, whether that's week days or weekends.

The Master Coach course content surpasses that of any comparative course -in any terms. The Institute's Faculty have the international experience to answer your most challenging issues and are able to facilitate hands-on learning interactions that relate to your specific organizational and cultural needs. See also our: Project Support Program -for external practices or an organization's in-house coaching program.

 
 
  "For over a decade the Graduate School has maintained it's passion for the development of the coaching discipline, and a commitment to the pursuit of excellence based on clear ethical standards, thorough training and continuing professional development". -Perry Zeus (BCI Founder)
 
 
       Mentoring Program
   -
Pre and Post-Course 1-to-1 Support provided
       by the Course Facilitator
     
 
   

 -          - For our graduates who require an ongoing commitment to their continuing professional development and practice: 

.
  
Let's face it -Running your own coaching programs/business can sometimes be unnerving. It's
      comforting to have the support of someone who has guided other coaches through similar concerns and
      issues --and the same opportunities. When you become a CMC graduate you are in business for
      yourself --but not by yourself.

.

 
 

Required Pre-Course Preparation and Mentoring:

  Online Learning Portal:

To help you fast track your studies -we have provided an early commencement/study date. This way, you are not restricted to commencing your studies on just the first day of the intensive course in which you have successfully enrolled.

Step 1: Pre-Course Preparation
Accessing the Pre-Course Online Learning Portal.  Pre-work includes some preparatory reading and analysis (via our online learning portal for course participants) and a self-administered Coaching Skills Profile/Questionnaire and Checklist. These materials are confidential and you will not be asked to share them with others.

Pre-course work: a) optimizes available workshop time and, b) reduces the amount of reading and 'home-work' (in the first 3 evenings of the course). The pre-work also helps participants further define their specific agenda for the tailored-fitted course. All Pre-Work materials are provided to a successful applicant upon enrolment and are required to be completed prior to attending the course.
                                                                    
Step 2: Pre-Course Mentoring
The pre-course mentoring ($295 / GB£165 per session) allows the student to establish a working relationship (in advance of the course) with their course facilitator via; reviewing their preparation, receiving any guidance re: their need for any further reading or research to best prepare for the course, discussing their learning goals etc.. Note: Typically 1 pre-course session is sufficient.

This above preparation ensures that participants are having their needs met from the first hour of day one of the short course

Post-Course Mentoring:
  
 -
Career Development / Professional Support: -"how to successfully apply what you have learnt" 
The importance of professional support has long been recognized by leading professional representative bodies and organizations around the world. Many Fortune 500 clients now require their coaches (internal or external) to show that they are engaged in a mentoring program as part of good practice

Given: a) the rapid development of coaching technology, b) that coaches are "resource" people, c) that coaching is an emerging discipline still defining its boundaries and, d) the increasingly varied nature of today's coaching issues -it is important for professional coaching practitioners to have a means to reflect on their work with another experienced, senior, third party practitioner/mentor. Our post-course support program not only provides a structured platform for continuing learning and development for the coach, but also reassures a client with the knowledge that their coach has the professional resource back-up
of a respected, industry leader.

- Have a mentor assist you in building your practice:
Don't re-invent the wheel!.....Hire a mentor. "Walk your talk". Some coaches choose to specialize in an intervention and work with business professionals across a range of industry sectors. Others tend to specialize in one industry-type such: health-care, IT, education, financial, defence, energy, legal, local government etc... Whatever the business sector you may choose to coach in, our expert faculty staff can help guide you to best find your right professional roadmap. Through the many years of working with organizational clients and thousands of graduates around the world, the Institute can provide the career support and advice you require to be successful in your specific region and marketplace.

This important, follow-on support service involves multiple levels of agreed upon assistance and guidance such as: marketing strategies for your practice, help in preparing a proposal to a prospective client, guidance on various case issues, product/service development, reference to further resources you may require regards a specific coaching intervention etc.

-This vitally important service/mentorship ensures our long term commitment to your professional development and long-term success. 

Bridging the gap between knowledge and practice
 
- Further Benefits:
The Masters-level Course provides the specific tools, techniques, coaching models etc. that you require in your day-to-day specialist practice. This exclusive mentoring program provides the glue to creating foundational strength and resiliency. The program provides the difference between course participants who listen and then go on and may apply what they hear and are given, and those who listen and then go on to apply what they hear and are given through one-on-one counsel/mentoring within their (external/internal) practice. (Note: Those individuals who have also demonstrated a commitment to their ongoing professional development eg; post course mentoring -are listed on our online Graduates/Alumni Register/Directory of Master Coaches. For the Global Work Referral Program and Graduates Networking/Referral Program -see below: 'Coach Referral Network').

The post-course mentoring program is a form of personal and business success insurance - to ensure your newly taught coaching skills and practice management skills succeed. The program:

  • helps the coach evaluate how well they are performing

  • provides the coach a safe environment in which to explore what is happening for them in their coaching relationships

  • assists in overcoming challenges

  • helps reinforce the specific model of successful coaching as it relates to their practice

  • helps the coach identify and refine what is working well and what needs further fine-tuning and what to change

  • helps the coach reflect on where they are

  • provides a means to discuss particular cases with an objective, respected third party -which of course is undertaken with a full understanding of the requirements for confidentiality 

  • assists the coach in problem-solving and finding solutions

  • is a means for information sharing

  • provides access to invaluable advice on business/marketing matters

  • increases the competitiveness of your practice

  • assists the coach in resourcing ie: a coach is a resource person and is therefore as good as their resources are deep

  • is a tangible way for you to show your prospective clients that you are walking your own talk by being mentored/coached.

  • -the sessions can be used up to a maximum 1 year after payment.

Post-Course Mentoring -Medium and Frequency: The program is conducted via telephone (for up to 60 minutes or so) and by appointment -the graduate emails the Institute's office and establishes a mutually convenient appointment time to call. Frequency varies according to graduates need. Note: As our Faculty Staff's time is booked three to four months ahead -mentoring is booked pre-course. Note: If for any reason a nominated Faculty Member is unable to facilitate a program (a course or a mentoring session) he or she will be replaced by another member of the Institute's Faculty experienced in the delivery of the program.

 "Stay ahead of your field"
   
-How to ensure your corporate coaching program's success and always be in possession
     of the latest coaching technology:

.   Corporate Project Support for existing coaching initiatives:
     Organizational coaching programs face a unique series of challenges and opportunities to design, implement and grow
     successful programs. Issues such as: how to build coaching programs that integrate with and support an organization's
     learning and address relevant OD challenges,
coaching readiness, program design, best practice management, use of
     internal and/or external coaches, coaching educational programs, coach training options, intervention selection, best practice
     operational management standards, selection of appropriate outcome measurement criteria, coaching technology and
     technical program support etc., are just some of the key areas that require considerable thought, planning and guidance.
 


    Coach Referral Network  
        

External Coaches
-BONUS: 
Zeus and Skiffington's international best-selling coaching text books have created substantial media exposure and a huge overseas demand not only for their coaching course but also for coaches credentialed by them

All course graduates, who undertake post-course mentoring, are able to join this unique Global Referral Network that includes listing (optional) on a Graduate Register/Directory that is distributed world-wide
  (See: 'Referral Network' Page -for our Coach Referral Services and Graduate Register Page -for listing of our graduates). 

    "Thanks for the referral...We met for an hour, I sent him a proposal the
      following day and he confirmed approval to proceed the next day…a
      12 week program on my full corporate rates. Thanks again Suzanne
      for your mentoring, encouragement and the referral
."
      
 
- P. Krust. Executive Coach

    "As a result of your referral (from a North and South American head of
     IT for a large European multinational electronics manufacturer) the
     company has just contracted with me for a six-month coaching
     program with a fee of $us21,000. Thank you supporting your Certified
     Coaches with referrals like this."
 
        -
Doug Richardson

Graduates are able to refer their clients and prospects to their registration/listing on the Graduate Directory as: a) validation of their standard of training and, b) that they have been personally trained and certified as a coach by one of the world's most respected educators and authorities on organizational coaching. Our local and overseas private and corporate clients (which include some of the best known companies in their field and some very well known media, business and sporting personalities) rate our trained and mentored Master Coaches at the top of their chosen field.


 
 
 

. 

     - 4 Day, Masters-Level, Accelerated Program plus
      mentoring for internal and external, new and
      established practitioners
etc 
        
Fee Schedule  (For Course Content- see below page 'read more' arrow)
    

             > Designation awarded upon completion of the Course...
      For experienced and qualified individuals:
We understand there are a lot of professional and
            personal demands on your time. For the last decade, our Institute has afforded busy professionals with
            a convenient/on-site and fast-tracked course-delivery method for obtaining the formal coaching structure and
            processes they specifically require for their practice
- (Check Calendar of available dates on Reg'n of Interest Form)

  
.. Select from 4 unique, tailored-made Learning Program
      Options:
 

Format # 1.


 -PUBLIC COURSE -for professionals from different places with similar learning needs
  -held at BCI's course venue in New York, Singapore, London etc
 
.
 - This unique, Masters-level course is customized to meet the specific personal skill set and business practices of each participant. The invitational course is strictly limited to a small number of qualified 'individual' participants who: a) prefer to learn via small group interaction and group role-play; b) have similar training/professional development needs to the other participants; c) wish to establish a network of fellow professionals who share a similar profile/background and, d) require the option for applying for 1-to-1 Post-Course Mentoring and Client Management and Business Practice Support ie: - at $250 / GB£135 per session. 

Note:
 1) An enrolled participant is provided
access to our Pre-Course Learning Portal (online reading material and notes - available at no additional cost). Pre-Course Mentoring with the Course Facilitator is mandatory (1:1 telephone mentoring @ $295 / £UK165 for 1 session). -Typically 1 session is sufficient. Post-Course Mentoring is also suggested as part of the overall Program (1:1 telephone mentoring (POA). -Typically 1 to 3 sessions are initially booked.
 2) Although there is no set number of places per course -each small group course is designed to have a low participant to facilitator ratio
(approx' 8-12 persons to 1 facilitator ratio).

Two schedules for tuition: private and corporate/organizational.
The rationale for the difference is that: a) qualified individuals intending to become a professional coach need the same opportunity to obtain the highest available level of education and support as, b) individuals who work in their own established business or inside organisations that have budgeted financial resources for professional development and training.

Corporate Tuition Rates (See 'CMC Course Registration Page') : are applicable when an individual's employer pays his/her
                                                                                                 course fee.

Private Tuition Rates (See 'CMC Course Registration Page') : are applicable to those individuals who pay for the course
                                                                                            themselves.

Course fee includes Course venue (not any accommodation), all Manuals and Practice Tools, Techniques and Templates and 
refreshments & catering etc. 

Note: 1) Organizations/Businesses also have the opportunity to apply for a tailored version of the Master Coach
            Course to be conducted onsite (in their offices) for a small group of employees (at a special discounted 
            group rate for several or more persons -see below 'Existing Small Group'). 

         2) To register your interest - see:- 'Registration of Interest' Form -web page.

 Format # 2      1-to-1 Distance Learning Class In your Office/Home
                    
    
   -1 Facilitator with ONLY 1 Participant. Self-Study plus 3 Day Videoconference Supervision/Mentoring
 

               ---Interactive Course via web video conferencing -at no extra cost to the participants
               ---This is a unique private, 3 Day, Face-to-Face Course Format eg; the course is tailored to fit your specific business
                  and personnel needs. Only a few of these courses are provided each year eg: to qualified persons who are unable to
                  attend a CMC Course at one of our international campuses.

               --- For Program Fees -See 'CMC Course Registration Page'

 Format # 3    1-to-1 Distance Learning Class In your Office/Home
                    
    
   -1 Facilitator with ONLY 1 Participant. Self-Study plus 1 Day Videoconference Supervision/Mentoring
 
 
               ---Interactive Course via web video conferencing -at no extra cost to the participants
               ---This is a unique program for the disciplined learner. Only a few of these courses are provided each year eg: to
                  qualified persons who are unable to attend a CMC Course at one of our international campuses.

               --- For Program Fees -See 'CMC Course Registration Page'

    Format # 4                                                     
                              -
 IN-HOUSE CORPORATE COURSE -for organizations around the world
.
  -- Special Corporate Group Rate Schedule for bookings of 8 or more associates.
 
 -  Accelerated, Intensive 3 Day Master Coach Course 'delivered to your office'. Note that the daily course times (earlier or later)
     are adjusted (during the course) to suit the needs of the group. 

         Suitable for an Organization's and Consultancy Group's: experienced and new; internal coaching practitioners,
        
Coaching Program Managers, L&D and HR Managers,
Senior Management etc Participants receive the Master
         Coach
Course Materials (Manuals, Tools, Templates, Coaching Forms, Resources etc) -which can be re-branded
         and used by graduates in the provision of their coaching services. 
Upon successful application, we work with the
         corporate client in customizing the course and structure.

        
        
Note: The Institute normally prefers that a Large Group's In-House Course Sponsor/s or Driver/s first complete
                   the above CMC Peer Group Course -to confirm the value of the course's advanced knowledge and
                   skills, establish personal contact with Institute and be better qualified to work with us in customizing
                   the
CMC in-house course.
 
         - The negotiated Course fee may also include any flight expenses for the Institute's Facilitator. 
         - The client is responsible for the supply of
the Facilitator's accommodation and the course venue etc.

         - See: Corporate Education for further information
         - Go here -for the
latest case studies/examples of various types of our customized, Small Group, In-House
          
Master Coach Course -delivered to the offices/locale of our Business, Corporate, Non-Profit and Government
           Clients
 
         - If required, arrangements can also be made to assign the 'rights of use' of the customized Master Coach
           Training Course to be used as an ongoing In-House Training Course delivered by qualified personnel who
           have completed the course.

         -To register your interest in the above course format - go to the- 'Registration of Interest' Form -web page.
       

    "This tailored course in 'best practice coaching management' gave us new meaning to coaching. It showed
      us how to build, bench mark and better manage programs that deliver accountable, measurable outcomes."
      - N. Peterson. Global Training & Development Director. ICM

    All In-house Courses are tailored to the client's needs:
   
With the extensive resources of our parent organization (the Behavioral Coaching Institute) we are able to tailor fit the in-house
    Master Coach Course to meet the specific needs of your group. Over the last decade the Behavioral Coaching Institute (BCI)
    has worked with hundreds of organizations in assisting them to establish 'world best-standard' coaching practices.

   
For more -see: Special Corporate Education Page..


Note:
 
1)  This is not an open program. The Institute's expert Faculty Staff are only available to facilitate a small number
       of courses each year -and, as such, there is a strict criteria of selection
.
 
  2)  We receive multiple applications for any one limited course place/date available
  2)  Group courses are strictly limited to qualified applicants with similar professional goals.

.

 What You receive:      

Training -  The world recognized Master Coach Certification Course - (See next page for course content)
     Plus: An extensive Master Coach Workshop Course Manual - Yes
A Master Coach Practice Manual - Yes
A Master Coach Toolkit - Yes
Referral Networking* - Yes
Client Management Support* - Yes
Marketing and Business Practice instruction - Yes
Marketing materials supplied - Yes
Coaching Needs Analysis - Yes
Client Protocol Forms - Yes
Client Proposals - Yes
Contract Forms - Yes
Coaching Assessment Tools - Yes
Various Processing Tools - Yes
Coaching Interventions Guide Sheets -Yes
Right to use forms/reports etc for your own coaching practice - Yes
....and more

.
CourseWare  Licensing Program for Graduates:
 
- level-one specialist courses available for license to Master Coach Course graduates. Includes back-up and support. Read More:..

   Limited number of available course places:

Due to our Faculty's time-intensive post-course commitment/support to our graduates they are only able to provide a small number of select courses in North America, the UK, Australia and Asia (other regions may apply). This exclusivity protects your investment of finance, time and energy and enables you to build a substantial, elite practice based on or around Zeus and Skiffington's tools, techniques, customized materials etc.  It also means we can concentrate on providing you with personalized, focused training, guidance and support. As with any discipline, developing enduring coaching skills takes place over time and with practice.

Some Additional Curriculum Notes
1
. Our Courses only use practical, proven, psychological-based tools and processes that are industry-focused and can be
    easily applied and learnt by our students who do not require any training in psychology.

2. The Graduate School's Certification Course is recognized by many Government Professional Agencies responsible for the
    supervision and training of professionals working in areas such as the behavioral sciences, management and human
     resources (for example; the course is approved by the State Board of Behavioral Sciences, California).  

3. Only validated, behavioral scientific models, accelerated behavioural change techniques, competencies and behaviours
    identified in robust studies by leading academics are ever mentioned or used in our courses. Other coach training courses
    may use
other models or derivatives of: ‘NLP’, the GROW model, counselling or other well-intentioned approaches -however,
    on what verifiable evidence is their model, practice and philosophy of coaching based?

4. Some of the Coaching Specialties of our Graduates.


Recent studies have shown the average earnings for business/executive coaches to be over $120,000 p.a. A well trained and experienced external coach should aim to place themselves amongst the top practices earning $250,000 plus.
Comparison Note: What ICF coaches earn:  Almost 4 in 10 earn less than $10k. Over 50% said it took them up to 2 years of marketing to get their first paid coaching client. Fifty percent said that they are only working with one to six clients per month. -ICF membership survey -published findings.



Registered as an Education provider from the State Board of Behavioral Sciences, California .
Contents: coaching certification, executive coaching, certified coach, credentials, coaching course, business coach training, executive coach training, certified business coach, certified coaching course, coaching accreditation, coaching certification