Content: Dr Skiffington, Dr Perry Zeus, skiffington and zeus, Dr
Coaching, Dr Suzanne Skiffington, coaching institute,
of the Graduate School of Master Coaches alumni give a 5 out of
5, the highest rating level, with their education and its direct
bottom line impact on their career."
Director of International Research:
Director of Corporate Services:
Director of International Programs:
Academic and Business
Chaired by Professor Vlatka Hlupic-Vidjak, Ph.D
Europe Faculty Head:
South American Faculty:
Dr Bernardo Garcia
Distant Learning Faculty Head:
Client Services Manager: Micheal Dupree
Business Manager: Marcus Jordan
International Support Coordinator:
and Business Advisory Board:
Co-Chaired by -Professor Vlatka Hlupic-Vidjak, Ph.D.
Vlatka is a Professor and Director of the Centre for
Business Information, Organisation and Process Management at
Westminster Universities Business School, UK. She has
published over 150 articles in journals, books and
conference proceedings mainly in the area of knowledge
management, business process change and business process
modelling. Vlatka is also a guest editor and a member of
Editorial Boards for a number of international journals.
-To help the Institute's Faculty Staff keep
abreast of all scientific development andindustry
best-practice the International Academic and Business Board Business Board was formed.
-The Board is comprised of some
of the world's pre-eminent thought leaders and influential
figures in modern business.
-The role of the board is to:
-Highlight new thinking, processes, technology and
that our Courses should consider
on the overall integrity and value of what the CMC Course
Panel members include:
Mahesh Deshmukh. Ph.D.
cited in the Who’s Who for his achievements in applied
and obtaining India's first Ph.D in executive
Ferdinand Sarfati. Ph.D.
past president of Philippine Council of Management.
- former GM of Johnson & Johnson, Asia and
is a former educational board administrator. He has over 25
years experience in human resources, human
capital assessment and performance management.
With the members of the faculty from respected universities,
anyone who doesn’t have this certification is not providing
quality coaching to
Greg Roper, PhD (Master Coach Graduate)
Helping people soar higher
- By creating a behavior-based performance strategy.
More than ever, a performance strategic approach is required to
developing, and growing talent now and into the future. With
behavior focused coach training courses, you can focus on
behavior skills that drive performance —the skills you have and
the skills you need—so you can build a workforce that’s ready to
tackle today, what’s next and produce a cascade of breakthrough
results along the way.
The Behavioral Coaching Institute (BCI)
An important point of history is that
prior to the immense growth of the coaching market 30 years ago,
BCI courses were in a group of only three coach training
credentialing courses available in the world. In fact, BCI
established the world’s first professional coach training
The BCI premium brand
BCI has always only operated in the top-end of the coaching
marketplace. Our Fortune 500 clients see the Institute’s
integrity as partly being due to the fact that we are very
low-key, we don't do things like advertise and we don't do a
song and dance about ourselves and promote a big public profile.
"Part of our brand image is quiet excellence” explains Dr Perry
Zeus the Institute’s founder.
BCI is a specialist premium coach educator known and
recognized by the world’s leading companies and people
Our large corporate clients have aligned with us for over 25
years because we continually provide the best available,
scientifically proven coaching toolkit and knowledge sets.
Mainstream coach training brands continue to aggressively
advertise mass-market, generic course offerings (ultimately
worth very little to the user) in order to cash in on the trend
for workplace coaching. Many providers claim to provide
science-backed courses but on closer inspection are just re-badged,
simplistic counselling models or dangerous pseudo-science
Living up to our elite brand image
Our premium brand course offerings share four primary
characteristics: 1) they offer proprietary knowledge and tools
you can't get anywhere else; 2) the course toolkit and methodology
produce unsurpassed results; 3) they represent world-best
standard and are used by high profile, successful companies,
hospitals, sporting organizations, learning institutions, and government agencies; and
4) they provide a strategic means for our clients to elevate
themselves in their marketplace.
The world’s leading companies trust BCI to help them produce
breakthrough results in human capital management.
- Our clients consistently achieve amazing results.
- We are innovators and developers of world best-practice tools that continue to change the world of people
development and define best-standards of professional practice
in the coaching discipline..
- Our clients are primarily referrals and we maintain a very
strong connection with senior people both in government and in
The challenge to today’s workforce is to help people best
think, react, perform and how to adapt to what the future brings.
- BCI provides a people performance strategy, for all persons,
that’s based on today’s proven, cutting-edge behavioral science.
- Our courses help you understand people’s needs today and build
tomorrow’s next-level performing workforce, successful
leaders and sporting heroes.
the Institute's courses are invitational only..
Our Programs include the latest, evidence-based, behavioral
science and are only designed for qualified professionals who
have the requisite skills and commercial opportunity to practice
coaching at the highest level.
The Institute’s invitational programs provide experienced people
developers, who have a relevant record of professional and
academic achievements, the exclusive opportunity to obtain
advance level coach training and a means to place themselves
atop of the global coach market.
We are proud that many of our graduates are senior talent
management officers in Fortune 500 companies and global
leadership consulting groups.
The Institute’s programs also provide an important opportunity
for senior L&D, HR and private practitioners to further their
career in people development.
BCI's BRIEF HISTORY
(Our parent organization)
Since 1994 the Behavioral Coaching Institute has sought
to;1) set the benchmark for the highest international
standard for practice-based coaching and the development
of coaching methodology, and 2) maintain its position as the leader
in the development of the world's top professional coaches.
Institute grew out of the establishment
of the world's first course for psychologists to be trained as
coaches conducted by Dr Skiffington
and Dr Perry Zeus
in the late 1990's (see below page).
of the Institute's Achievements:
BCI was the world's first international
professional coach training institution. Currently, it is
estimated that our graduates provide well over 350,000 coaching
sessions a year. Our expert faculty members have provided
invitational trainings in the use of evidenced-based, best coaching
practices to qualified persons involved in people development from
over 65 countries. Since 1994, the Institute has conducted
advanced trainings at over 200 universities, corporate institutions and government
agencies and our best-selling text books are published around the
world in multiple languages.
BCI has an industry-focus (versus an academic approach) and is engaged in
teaching, research and development and publishing of the highest
quality across the field of business and executive
coaching. The Institute has established a number of key
structural units to pursue specialist depth of expertise,
knowledge creation and teaching in key activities.
in the ongoing learning and development of
global delivery program.
Institute's foundation for its educational courses is supported
by cutting-edge behavioral science and access to the world's
leading commercial users of workplace coaching:
1) - BCI is the
world's major developer of leading-edge, psychological-based coaching tools and
techniques and spends over 50% of its revenues on
research and development (graduate coaches have immediate access to the newest validated, behavioral-based
learning and change tools, techniques and materials available.).
- The institute is also a trusted advisor to
industry groups, professional development associations, private
and public learning institutions and government
agencies in matters relating to the development of the
professional coaching industry and credentialing issues etc.
COACHING / ADVISORY SERVICES:
Over the last
decade BCI has gathered unparalleled expertise in assisting
organizations drive behavior change. Our propriety corporate coaching technology and change tools are backed by a global
team of highly qualified and experienced organizational change agents.
Group Coaching (via Videoconference or
Center for Applied Behavioral Coaching (a
non-for-profit research organization) -is an
international team of leading coaching educators,
behavioral scientists and practitioners engaged in ongoing research and development.
Research and Development
committed to research and the dissemination of information
through the its courses, books and
constantly refine our curriculum, models and tools so our
graduates can stay way ahead of their competition. And, we
employ an extremely rigorous scientific approach to research,
develop, test and validate coaching principles, models, techniques
and tools. To find the hard data studies the Center continually looks
at hundreds of research studies.
Institute’s courses take an interdisciplinary, holistic approach to
studying human behavior.
We use neuroscience (the structure and function of the human
brain, nervous system and body), cognitive science, psychology,
sociology, anthropology, philosophy and even quantum physics to
explore and analyze human actions, habits, and intentions. This
field incorporates social sciences which looks at the impact of
the environment on human behavior.
Behavioral neuroscience is concerned with the physiological and
developmental mechanisms of behavior.
Behavioral Science and Psychology
Behavioral sciences explores the systematic analysis and
investigation of human behavior through naturalistic
observation, controlled scientific experimentation and
mathematical modeling. It attempts to accomplish legitimate,
objective conclusions through rigorous formulations and
observation. Examples of behavioral sciences include psychology,
psychobiology, anthropology, and cognitive science.
Psychology Is primarily the study of the Mind and Behavior.
Psychology can be defined as the study of mental processes and
behavior. Psychology emerged from biology and philosophy.
Behavioral science takes a holistic view (brain, mind and body)
of man in his/her environment and focuses on behavior or "output". It
attempts to make formulations based on what can be observed. Its
primary emphasis is understanding behavior change. Psychology
is a cognitive science (how we think) and
focuses on cognitive processes -- namely, mental states, or the
study of the mind.
Behavioral sciences includes the latest scientific studies of
people and organizations whereas psychology is a century old
discipline based on established theories.
Institute's extensive research activities we are able to provide
a unique course that provides the student high level
practitioner skills and an extensive, validated behavioral
toolkit to understand and change behavior both in a context of
personal development and business.
Institute's 3 Graduate Schools
School of Master Coaches, Graduate School of Neurocoaching and
Graduate School of Health & Applied Sciences)
the major executive educational arms of the Behavioral Coaching
Institute and provide invitational, professional courses
to highly qualified people developers only (versus open-programs to the general public).
The Institute's team of highly experienced Facilitators and
internationally recognized subject-matter experts help deliver our
'world-best standard' coach training course around the world to
select individual and organizational clients.
Schools provide a rigorous, personalized educational experience for
busy professionals with demanding schedules by providing a custom
designed, focused, short-course structure.
School's courses invitational format is unique in the world of professional coach
Unlike other coach training providers, the
'industry-focused' Schools do not provide a "cookie cutter" training
program or shallow or prescriptive or theoretical education. As a private
learning institution providing advanced learning,
the Schools also aim to remain small enough so they are able to
develop a long term personal and professional relationship with
modular approach to course content is aimed towards coaching professionals at all stages of
their careers, from entry-level through to
mid-career development and updating.
Perry Zeus's respect for: the values of education, personal
responsibility and coaching's accountability to clients is
deeply embedded in the philosophy of the Institute. The
standards reflect a fundamental difference in what we do and how
we do it compared with anyone else.
Zeus and his team are internationally
as leading authorities and educators in psychological-based professional
"All coaches do not
have to be psychologists. However, coaching is change and
change is a psychological process. The coach has to understand the
psychological aspects of coaching and be confident and competent
to deal with these. To do so requires a coach training course
designed by world recognized behavioral coaching scholars /
Today, the Institute's Masters-Level Coaching Schools
attract the best students from all around the
world and celebrates a growing list of successful and influential
education for coaches falls into two categories - those
qualified individuals aspiring to become professional coaches and
practising coaches. The
Institute's specialist Graduate Schools provides
modularised courses which are tailor made to suit each
participant's level of professional development.
-The Institute :-
- is committed to maintaining
its position as the world's
leading provider of specialist business
- has established an enviable
record for teaching and research excellence across a range of
disciplines in the business and life coaching environment.
- comprises proven industry
expertise, academic and management resources in coach
education and the development of coaching systems, curriculum, methods
- provides an unparalleled world class
standard of learning through its proven research facilities
- has a close working
relationship with some of the world's leading educational institutions, various
professional coaching bodies and industry
- courses are designed to train coaches
to show their clients how to survive and thrive in the
challenging business environment of the 21st century
- through graduates sharing
their knowledge with their clients the School contributes to the economic, social and commercial development
of organizations around the world
Coaching School's professional development programs are tailor
fitted specifically to meet the needs of each participant and
the market/region they operate within. The culturally adapted regional programs are
undertaken in North
America, UK and Europe and in Asia-Pacific.
-Our Proud History and
M.C.P, PhD, M.A.P.S, M.I.S.H
- BCI's Founding Director
of Education (1998-2007)
Certified Coach Training Courses have a long
reputation as the path to obtain the world's elite business
- Dr Skiffington
and Dr Perry Zeus (see below page) are internationally recognized as pioneers in the field of coaching in
the workplace and have been interviewed on T.V., radio and in
the print media around the world. Zeus and Skiffington's work and research in
coaching has been reported in the world's top business,
professional and scientific journals. Both have also lectured on
workplace coaching in leading
universities, consulted with various government committee meetings
and hearings and opened international coaching conferences with key note
formal qualifications included a
Bachelor of Arts degree, a Masters of Clinical Psychology and
a Doctorate in Clinical Psychology. She received
international recognition for outstanding teaching and
research. In the early 1990's while teaching psychology
at university, her research in human performance in an
organizational environment led her to begin coaching.
In the mid 1990's Perry Zeus
and Suzanne Skiffington established a
large practice which consisted of nine coaches and an
international business client base. Their loyal clientele,
spanning six countries, included several Fortune 500 companies and
a number of high profile business and sporting identities. During
this time Skiffington and Zeus wrote many articles on organizational
coaching for various psychological trade journals.
In 1997 Dr Skiffington pioneered and published research on 'Towards a Validation
of Multiple Features in the Assessment of Emotions' that has
stimulated new research and instrument development in this domain
by personality, social and developmental psychologists. But
something was to change all that.
In the late 1990's
Perry together with Suzanne established
the world's first course for psychologists to be trained as
coaches. Executive and business
coaching become mainstream when major universities began offering
coaching degree programs. The first coach programs began in 1998
at George Mason University and in 1999 at George Washington
University. In 2000 Dr Skiffington was a guest lecturer for the
world’s first Coaching Psychology Unit at the School of
Psychology at Sydney University. As her reputation grew,
as an authority on coaching in the workplace, she was subsequently
invited to speak on her successful coaching practices and
techniques to hundreds of organizations and professionals involved
in people development.
their travels, Perry and Suzanne were increasingly asked by the wider business community to
develop a coaching certification program for professionals (as
well as psychologists) that had a behavioral scientific basis and
also contained their trade secrets for establishing
a successful coaching practice. A growing number of coaching
practitioners also began to seek a high level credential that
would help them distance themselves from the rest of a rapidly
growing disparate coaching marketplace.
Meantime, McGraw-Hill Education
approached Perry Zeus about writing a how-to, practical coaching reference text that was urgently needed to fill a void in
business literature. After considerable thought Suzanne teamed
Perry to accept the
challenge to write their first coaching text ('The
Complete Guide to Coaching at Work') and they passed the day-to-day running of
their practice on to their partners.
hundreds of research papers, studies, articles, books and by
working with many of the world's industry thought leaders, leading
providers and users of coaching, Perry and Suzanne were able to further
develop the Master Coach training course. After training hundreds
of psychologists they also began to conclude that: their
course's large class format couldn't address the individual
participant's specific learning needs and that many psychologists
were simply not suited to become business coaches.
Tackling the above
foundered the Graduate
School of Master Coaches and the Behavioral Coaching Institute
(BCI) and designed a world-best standard, industry-focused,
"hands-on" course designed for a very small group
of qualified professionals
with an established set of requisite people skills and a successful
workplace track-record. The unique, invitational course
was customized to each participants learning needs and delivered
by Perry and Suzanne.
By 2002, Dr
Skiffington had co-authored two more groundbreaking books with Dr
Perry Zeus ('The
Coaching at Work Toolkit: A Complete Guide to Techniques and
Practices' and 'Behavioral Coaching: How to Build Sustainable
Personal and Organizational Strength' -see top of page:
'Coaching Books' tab).
The books have received numerous awards, are translated in
multiple languages around the world and are now standard course
reference texts in at least 100 university and
college degree programs. The books are also the UK's,
Australasia's and North America's top selling organizational
coaching texts. The Chinese government selected the books
to be the first coaching texts to be translated and distributed
throughout China. The first print runs where sold out within
introductory-level books document the many outstanding success
stories of Perry Zeus's (BCI's) organizational clients and
graduates across the world and have now become industry standard
reference and resource materials throughout the global coaching
community. Nevertheless, becoming a competent, successful
coaching practitioner demands more than reading textbooks.
Through the Institute's advanced-level, Master Coach Courses,
Perry and Suzanne were able to guide
participants how to select and master the appropriate
methodologies, tools and processes they required for their
internal or external practice.
experienced adult educator and now international best-selling
author Dr Skiffington also
time, as a guest lecturer, to teach coaching in some of the
region's leading universities.
courses are universally acknowledged as the
industry's highest level coaching programs. The masters-level,
industry-recognized courses (continually updated with cutting-edge
content) show select participants
how to establish, market and manage a world-best-class standard
coaching business or/and implement successful internal coaching
programs. As the new course applicant's relevant workplace experience
became the major criteria of selection it followed that less than 7% of
the participants had any formal psychological training.
elite courses only contain practical, proven, psychological-based tools and
processes that are industry-focused and can
be easily applied and learnt by participants who do not require
any training in psychology.
The Institute's students (a mix of highly experienced professionals with wide
backgrounds involved in people development) simply require the
formal structure, processes, tools and world best practices for their specific private or workplace practice.
The Institute's prestigious Coach Certification Courses
are now recognized by
many Government Accredited Professional Associations (as
part of their
Continuing Education professional development programs) responsible
for the supervision and training of professionals working in areas
such as the behavioral sciences, management and human
the Behavioral Coaching Institute are approved
to offer continuing education as required by the State of
California, Board of Behavioral Sciences. Today, many federal and
state government agencies around the world have enrolled their key
staff in the recognized course.
An international School via Distance
Through global publication and distribution of Dr Perry Zeus and Dr Suzanne
Skiffington's text books and articles over the last two
decades they are now internationally
recognized as pioneers in the development of coaching models and
methodology. Today, with their elite courses available via
Self-Study format their students are to found in over 70
countries and in the world's top organizations. Many of
coaching clients are also listed in the Business Who's Who.
Decades of research, development and teaching builds lasting
In the last few years Suzanne dedicated her time to teaching the professional coaching and business skills she
developed during her distinguished career to the Behavioral Coaching Institute's
faculty members. Today, the unique
professional development, Masters level, Coach training courses she helped pioneer
alongside Perry are continually updated by an
elite team of
internationally recognised coaching experts. Her lasting legacy is that through
the Institute's acclaimed
courses she is still able to share her humanistic values and proven success formulas with busy,
professional people who desire to be qualified, credentialed
coaching practitioners at the highest level.
|Dr Skiffington's values of social care and our individual
responsibility to practice such are deeply embedded in BCI:
Suzanne's life was dedicated to peace, humanity and spiritual
development. Her human and cultural values took a broad and
holistic approach to society and individuals. Her motive in the
development of the science of the coaching model of change
and learning was to empower people to improve their position
in life and be active
participants in social transformation. Suzanne valued human
worth above power. Today, Suzanne's values are deeply embedded in
the philosophy of the Institute. The Institute takes its
global responsibility as a knowledge maker and educational
provider very seriously. It continues Suzanne's work in
valuing the best of the human spirit and in promoting
though coaching imbued with intellectual rigor and a social
Through the work of Dr Zeus's
course graduates and his best-selling coaching
books...it is estimated that Dr Zeus's coaching
methodology has been used
in the last decade by over 1 million people."
the Institute's expert faculty team (see below page) are all recognized world
authorities in training professional people developers to achieve positive, sustainable,
behavioral change and learning:
With the Institute's support team and the help of
clients and graduates worldwide, Dr Perry Zeus and Dr Skiffington
have spent over a decade in
research, application and fine tuning in developing the
courses. Today, the Institute's faculty members are now among today's
most acclaimed thought leaders, and have extensive experience in
training and developing the world's top coaches around the
The team of expert Facilitators (all personally trained by
Dr Perry Zeus) are; highly experienced
practitioners, who bring the real world of applied coaching to the
workshop, and are published authors with national and international
reputations in the field of people development
With regional facilitators across the world and
our Virtual Campus the
Institute's break-through fast track
courses trains and equips its graduates in the shortest possible
time while providing a proven formula
for achieving the greatest level of PROFESSIONAL RECOGNITION and
STANDING, SATISFACTION and SUCCESS.
-Behavioral Research Laboratory
Institute's Faculty team are currently engaged in research to
develop data, knowledge and expertise in several coaching practice
areas. The ongoing research not also continually advances the quality of
our courses but also the specialist level-one
courses in our Licensing Program where the Institute licenses the right
of use to graduates.
Research Laboratory is an integral part of the Behavioral Coaching Institute (BCI -our parent organization). The
Laboratory supports the Faculty by conducting state-of-the-art research on issues that affect human
and/or organizational performance, change and learning. Some
findings are also published in the Institute's publications.
Corporate Consultation/Advisory Services:
Over the last
decade BCI has gathered unparalleled expertise in assisting
organizations drive behavior change. Our propriety
coaching technology and change tools are backed by a proven global
team of experienced facilitators, consultants and change agents.
Corporate Education and Consultation
||BCI is the global leader
in the development and provision of workplace coaching
best-practices, tools and processes:
-Everything learnt in the
Institute's courses can be immediately applied to your career
As the Institute maintains high level consultative positions with a
number of Fortune 100 and 500 companies we are able to share with
our graduates cutting-edge, world best-standard coaching
practices. The Institute's
organizational clients are some
of the world's leading corporations, ranging from
large multinationals, government departments and public
learning institutions and
emerging entrepreneurial businesses.
private, individual clients range widely, from specialist
service providers, consultants, CEO's and HR personnel to established
using the coaching model of change and learning.
Coaching Institute's quality standards are the highest in the
Everyone who applies for our Courses does not get
accepted. The few available courses places available each semester are by invitation only and there is
a strict criteria of selection. Typically we receive several applications per one course place. Our interview
process ensures those accomplished professionals who wish to become Certified
Professionals have the experience, the expertise and the ability
to apply what is taught in the course and get results.
for selection to join the invitational,Executive
Zeus presenting a Master Coach Program
For External Private Practice People
- You have experience
in people development.
You have a successful track record in specialist business or organizational
environments and have a sound understanding of those
practices required for a person to succeed in those workplaces.
You are dedicated to implementing world class coaching standards
You have been coaching and now simply wish to go to the next step
and formalize your learning and development in a course specifically tailored to your coaching skill set and practice
You may have also received some training via an ICF-accredited coaching school or other coaching program etc.
Graduation Class in
Singapore -where our students came
from such places as: Ukraine, Mexico, Brazil, Australia,
Hong Kong, Philippines, Malaysia, Switzerland, Nigeria,
India, Thailand, Singapore..
For Internal Professional People Developers/Coaches.
You have experience
in people development eg;
training and/or coaching
You are a people person and have demonstrated
the ability to get results.
You enjoy helping people grow and people respond to you.
You enjoy teaching, training
You may have also received some training with an
ICF-accredited coaching school or other coaching program etc.
|We understand there are exceptions
to the above qualifications. - So, just send in your
your situation and jointly determine if your experience and/or
background fulfils our qualifications and
our course meets your
BCI conducts regular, invitational Courses.
Note: Because of the elite standard
of the invitational course -only a small number of course places are
Working alongside the ICC, there is a strict limit to the number of course places the
Institute can logistically provide. This also means that there is
always a high demand from talented, experienced prospective
candidates for the small number of regional places available
E-Learning Program is a student-centered global web of educational
BCI's Virtual Campus is a
campus without walls.
It was created to provide students around the globe the same
curriculum and support of our traditional campus programs via a
technology-based online delivery platform
-courses are conducted via videoconference with senior faculty
Using the latest Online,
Multi-Party Video Conferencing technology
and the Accelerated Learning Model of learning, the customized
experience is a powerful, interactive personalized process of
discussion, discovery, and application.
Distance Learning, invitational Program
delivers all the Institute's courses via an affordable,
easy-to-learn Self-Study format with no set start or
completion time and no requirement for post-course mentoring.
Certification is automatically forwarded to the student upon their
notifying the Institute they have completed the course.
Courses are not limited to a physical location but delivered
across the globe. This educational experience has now become the choice medium
of learning by busy, corporate professionals and distance learners
Institute's core mission in this New World is to deliver accelerated,
customized professional development courses in people development to
busy, professionals across the globe using the latest proven
learning technology. Today, we have served the learning needs of individuals,
groups, and organizations from over 65 countries.
Global Learning Partners:
To the continue the world-wide migration of advance coaching
practices and tools the Institute has established an international Learning
Partners program. BCI's global learning partners also deliver some of
BCI's prestigious courses within their region.
An open letter
Founding Director of Education
Dear Reader May 23rd 2007
Coaching offers enormous potential for suitable professionals
(as internal or external practitioners) to enhance their career, make a career change, or
other people development
businesses looking to provide additional services.
Coaching is now recognized as the key ingredient in achieving
sustainable and measurable change and development for the
individual, group and organization.
The Institute's Coaching Program offers a thorough curriculum
for individuals who are already coaching professionals and for
those who have the people development experience but lack formalized
theoretical and applied knowledge. The content and
of the program has evolved over a decade of graduate and
industry feedback, resulting in a very high degree of student
and client satisfaction.
The Coaching certification process, based on best practice
world standard, also includes instruction in the vital business
tools to succeed. The standards and skills taught will equip you
with the required knowledge to excel in your chosen profession. To
ensure your road to success the Institute's expert Faculty Staff
are also provide one-to-one
pre and post-course support.
Coaching is probably the most fulfilling and exciting professional
discipline available today for qualified, 'people-oriented'
If you desire to realize not only your own potential but that of
your clients then the life affirming world of coaching practice could be
Dr Perry Zeus
BCI's Honorary Co-Chairman
of the Coaching field *"
“12 works in 56 publications in 4 languages and 721 library
- World Library Catalog
Zeus (BCI's Founder) is internationally recognized
as a *"Pioneer of
the Coachingfield". For example; Perry is cited as an
"originator and influencer" in the development of the coaching discipline in the first academic
text book written on the History of Coaching.
'Grounded Theory of the Roots and Emergence of Coaching' by Dr. V Brock
2009. International University of Professional Studies
We've learned a lot over the past
25 years, working with coaches
and clients on a broad range of development issues, and we've
attempted to capture and document best practice processes in our personal development methodology."
In the 1980's Perry worked as a project and business development
/ management consultant and corporate trainer (in the US and
overseas) specializing in mental skills development. In the early 1990's he facilitated various specialist coaching clinics
with a variety of professional health-care groups. During this
time, Perry wrote numerous articles
on the emerging discipline of coaching
in various Psychological Journals and specialized in training
Psychologists in how to re-invent themselves as coaches.
Suzanne Skiffington joined Perry and helped established
a coaching practice that spanned several countries. During this
period, Perry designed
the world's first accredited,
advanced-level, work-place coach training courses for both psychologists,
counsellors and L & D professionals alike.
By the late 1990's Perry
had published a number of seminal articles on behavioral change
and workplace coaching in various key business and psychology journals.
In 1998 Perry established the Behavioral Coaching Institute
(BCI) and it's coach training school -the Graduate
School of Master Coaches.
Today, BCI is recognized as the
world's leading developer and supplier of advanced coaching
methodologies and best-practices. BCI's Graduate Schools are internationally
recognized as the world's leading specialist training schools for
workplace professional coach certification.
Specializing in the field of Neuropsychology
(Neuroscience and Psychology).
- Perry has published more than 2,000 pages on
the subject of coaching and behavioral change:
-An authority on organizational behavior and
professional development, Perry has been at the forefront of
integrating professional development with proven methodology
from the behavioral sciences. He has written numerous articles
on organizational coaching for professional journals such as;
the Institute of Management, Organizational Psychologists
Journal, H.R. Monthly and Business Review Weekly etc. He is also
a top-selling author. Some recent
text books by Perry (published by
McGraw-Hill N.Y.) include the world-wide, best-selling: 'The Complete Guide to
Coaching at Work', 'The Coaching at Work Toolkit: A Complete
Guide to Techniques and Practices' and 'Behavioral
Coaching: How to Build Sustainable Personal and Organizational
Strength'. His text books have been translated into
more than a dozen languages.
He has been quoted in the Harvard Business Review,
Fortune Magazine, PsychologyToday and many more
specializes in translating brain science
research into simple, actionable strategies for peak
performance, creativity, mental health and wellbeing.
His books are required reading
in over 100 renowned, international higher learning institutions eg; Harvard, Oxford, Toronto, Michigan, Sydney, Beijing and JFK
Universities -who provide business-related degree courses, such
as MBA and Psychology degree courses containing a coaching component.
Shayne Tracy (Senior Facilitator):
Dr Shayne Tracy is a member of BCI's North American Faculty Team.
- Dr Tracy: - holds
undergraduate and master degrees in education from York University, the University of
Toronto and Brock
University and a
doctorate from Columbia Pacific University. He
is also a Certified Professional Behavioral Analyst.
- has over 25 years of experience in the human resources field as a
trainer, manager, business founder, builder,
consultant, coach and coach trainer
- is a former educator having been a principal and board administrator
- is a recognized pioneer in the development of PC-based human resources
information and training management
Co-author of Odyssey: The Business of
- for the last decade he has consulted to businesses on reorganization,
restructuring, executive assessment,
performance management and executive coaching
- his businesses have developed a range of popular commercial coaching
Dr Tracy's focus in recent years is training coaching practitioners to
have a significant positive personal/work impact on their
bottom-line corporate growth and profitability.
He has conducted training classes in North America, South
Pillay (Co-Facilitator and Special Presenter).
Srinivasan S. Pillay, M.D. is a psychiatrist and the Assistant
Professor of Psychiatry at Harvard Medical School, Boston, MA.
Pillay has been a physician and a brain-imaging researcher for 20
years, and a psychiatrist and coach for 15 years. He
is also currently a consultant to the Brain Institute at the
University of Utah and Chief Neurocoaching Advisor to the
International Board of Coaching.
In addition to being a recognized researcher and clinician, he is
also a teacher at the Harvard Medical School (Supervision of Residents
for 8 years). He has been actively involved in the psychiatric
curriculum at Harvard Medical School and has been a teacher at
McLean Hospital and in the Massachusetts General Hospital-Mclean
Hospital Adult Psychiatry Residency Training Program.
expertise lies particularly with
his work in applying
the latest research in neuroscience and behavior to the coaching practice. Today,
neuroscience is providing us a
clear scientific explanation as to the process of change and how a
person can train their brain to change themselves and their
workplace performance. Dr Pillay's recent focus is developing a new set of coaching
change tools for use by professional people developers
that are capable of bringing about
significant personal performance results and a new way of
thinking about life-change.
(Asia Faculty -Facilitator)
-Marion Neubronner is an applied psychologist
and researcher from a human development and training background. She
obtained her Master’s in Education in
Human Development and Psychology from Harvard, USA. She
teaches Positive and Educational Psychology at Singapore Institute
of Management. She trains and develops curriculum for Asian-based
- She has over 20 years of experience in the human resources field
as a trainer, manager, consultant, and leadership and peak
- As a global citizen she speaks English, Mandarin and German and
Bahasa Melayu and was Featured in Who’s Who in Asia 2007.
- She is a qualitative researcher and has published papers in human
development and psychology and is currently finishing a book on
“Turning Gen Y on” for publication in Dec 2012.
- Having trained over 10 000 adult learners, Marion informs the
company’s training and development through advances in learning
theory. Peak performers coached by her include Olympians and
Guinness Book of Record holders.
Sarfati PhD is a member of the
Institute's Asian Faculty Team.
- 'Ferdi': - holds a MBA and PhD in Business
Management and recently completed a Post-Doctoral Study on
at Harvard University Graduate School
- won the Don Gonzalo Puyat Award for Academic
Excellence in 1998
- was past president of Philippine Council of Management
- was previously the
Managing Director & General Manager, for Johnson & Johnson Asean/India
(responsible for over
employees) and before that the Managing Director & General Manager
of Bristol-Myers Squibb (also responsible
- has extensive experience in leadership and business
- based in the Philippines he now heads an
international coaching and training group working with a select
group of Asian
- is recognized as a pioneer in the development of Asian
focused leadership development programs capable of delivering
Ferdi's focus of recent years is providing coaching in Asia that is
industry-focused and culturally sensitive to the many different
needs of the region.
- Dr Bernardo Garcia is a member of BCI's US and South
American Faculty Team.
- Dr Garcia: - has a Ph.D. in Organizational Systems from Fielding
University, is a part-time faculty member teaching Applied
Behavioral Science in the US and is a member of the American
- is also fluent in Spanish and Portuguese
- has over 25 years experience in
executive coaching, leadership development
the US, Latin America, Europe, and the Asia-Pacific region.
- Prior to the establishment of his own specialist
practice, Bernardo was head of Executive Development for Cigna,
CoreStates Financial and Wyeth Pharmaceuticals.
- Today, he works with some of the world's leading
companies in facilitating executive development programs and
aligning executives within their business teams.
- has delivered several leadership and business
strategy presentations at both US and international conferences
- his research and writing interests include
coaching executives on cross-cultural issues and how to accelerate
development of 'high-potentials'. He is also the author
of: 'Development of a Latino Identity'
Dr Garcia's focus in recent years is bringing simplicity to complicated
global leadership development challenges.
Roger Peters is the
of BCI's European Faculty Team and the lead facilitator
of the European CMC Course and DL Program.
- Dr Peters: - holds a doctorate in psychology
- has written numerous articles on people
development and behavioral change
- has been providing executive coaching for
international clients for over a decade
- has over two decades of experience in individual and
organisational change and development
- has consulted to leading companies around the
world and many governmental departments.
- is an expert facilitator and coach helping
organizations implement individual and group tough, lasting,
Dr Peter's focus of recent years is providing a holistic approach to
coaching and not just focus on isolated behavioral patterns.
(Distance Learning Faculty Head)
Peterson is the Faculty
BCI's Online Campus charged with delivering
our Courses to qualified persons in distant locations.
-Grant's: -is a recognized authority learning and development in Asia.
- he is a partner
in a leadership development group specializing in assessment
and executive coaching.
- has over 15
years in senior management and development roles.
- was Managing
Director, President and CEO of several Asian companies.
- is a recognized
authority on global coaching and
has significant experience in training and developing senior
management up to CEO and
is a master in the use of 'Zeus
and Skiffington's' Coaching Models and Tools
- is a
seasoned course facilitator
and teacher. He has taught various MBA programs throughout Asia.
Grant's focus of recent years is providing world
best-practice workplace coach training via proven e-learning
-Dr John Williams (Associate and
John: - is a registered clinical psychologist and authority on workplace behavioral
has developed cross-cultural coaching programs focusing on
leadership in both Europe and the USA.
recognized authority on global coaching from a cultural perspective
has significant experience in training and developing
senior management up to CEO and Board level.
has coached executives in VP and director level position in various
Fortune 100 companies around the world for
John's focus of recent years is helping teach "coaches" around the
world how to "Raise up and release leaders."
-Dr Judith Chapman
(Associate and Co-Facilitator):
Dr Judith Chapman (BEcon,
PhD) is an Associate Professor at the Graduate School of
Management, UWS. Judith has a PhD in Organisation Studies and
undergraduate honours degree in Economics and Psychology. Dr
Chapman has extensive professional experience as a human resource
development practitioner and in staff development with a range of
expertise lies particularly with coaching and organisations.
She has been involved in organisational/workplace coaching (in
various forms) throughout her 30 year career. Her research and
writing interests include organisational development and change,
managerial skills development, leadership and behavioural decision
making. Judith has a substantial record of publication in these
areas. Her writings include co-authoring: 'Organisational Behaviour
- A Global Perspective.'
Global Team of Exceptional Facilitators:
of BCI's courses are conducted by senior faculty with outstanding academic
credentials (including advanced degrees in the behavioral sciences) and extensive real-world coaching experience. Our team of Facilitators are; highly experienced
practitioners, who bring the real world of applied coaching to the
workshop, and are published authors with national and international
reputations in the field of people development.
Institute's Faculty team are all currently engaged in research to
develop data, knowledge and expertise in several coaching practice
areas. The ongoing cutting-edge research not also continually advances the quality of
our flagship Master Coach program but also enriches the experience
of the course participants.
team of Facilitators also possesses firsthand, expert knowledge and
experience in business and people development practices and
challenges in the regions they live and work. This allows us
to facilitate our regional courses from a global, regional and cross-boundary
Since the Institute
utilizes a unique hands-on, interactive style of learning, all of our facilitators
ensure that what you experience in the workshop
is related to the real world and can be successfully
applied within your practice/workplace at a
-"Learning not Lecturing"-
Our expert facilitators: - aim to ensure that the advanced
and challenging course is delivered in a lively, personable and
- are enthusiastic and passionate
about what they do and strive to create a highly motivating, energetic
atmosphere with poise and
- have a proven
capacity to engage and excite people from
to engage participants in a spirit of ‘serious play’ –a mindset
suggested by American educationalist
and philosopher John Dewey as being
ideal for learning
- use positive humour as a learning tool in a sometimes demanding
The Institute is proud to
continue Dr Skiffington's support to the following organisations:
Medecins Sans Frontieres
-and the building of primary education facilities in underdeveloped
areas of the world such as Laos.
Registered as an Education provider from the State Board of Behavioral
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