The world's premium, elite coach
training brand that has been trusted for over 25 years to deliver
outstanding quality, value and performance.
The Behavioral Coaching Institute
(BCI) -our proud history.
30 years ago BCI courses were in a group of only 3 coach
training credentialing courses available in the world. In
fact, BCI established the world’s first professional coach
BCI has always only operated in the top-end of the coaching
marketplace. Our Fortune 500 clients see the Institute’s integrity
as partly being due to the fact that we are very low-key, we don't
do things like advertise and we don't do a song and dance about
ourselves and promote a big public profile. "Part of our brand image
is quiet excellence” explains Dr Perry Zeus the Institute’s founder.
BCI is a specialist premium coach educator known and
recognized by the world’s leading companies, higher learning
institutions and top people development groups.
Our large corporate clients have aligned with us for over 25 years
because we only provide the best available, scientifically proven
coaching toolkit and knowledge sets. Mainstream coach training
brands advertise mass-market, generic course offerings (ultimately
worth very little to the user) in order to cash in on the demand for
workplace coaching. Many providers claim to provide science-backed
courses but on closer inspection are just re-labelled, simplistic
counselling models or dangerous pseudo-science practices.
Setting a world-best class standard for our elite brand
Our premium brand, unique course offerings share four primary
characteristics: 1) they offer proprietary knowledge and tools you
can't get anywhere else; 2) the course's toolkit and methodology
produce unsurpassed results; 3) they represent world-best standard
and are used by high profile, successful companies, hospitals,
sporting organizations, learning institutions, and government
agencies; and 4) they provide a means for our clients to elevate
themselves ahead of their marketplace.
The challenge to today’s workforce is to help people; be
the best they can in both the good and difficult times and to adapt
to what the future brings.
- BCI provides a people performance strategy, for all persons,
that’s based on today’s proven, cutting-edge, behavioral science.
- Our courses help you understand people’s needs today and build
tomorrow’s next-level performing workforce and successful leaders.
- Our clients are primarily referrals and we proudly maintain a very
strong, ongoing personal and business partnership with senior people
both in government and private business across the world.
Why are the Institute's courses invitational and not an
open program for all?
The Institute’s invitational programs provide experienced people
developers, who have a relevant record of professional and academic
achievements, the exclusive opportunity to obtain advance level
coach training. These elite programs are also a means for our
students to place themselves atop of the global coach market.
Our Programs include the latest, evidence-based, behavioral science
and are only designed for professionals who have the requisite
skills and commercial opportunity to practice coaching at the
We are proud that many of our graduates are senior talent management
officers in Fortune 500 companies and global leadership consulting
groups. Some of our Invitational students have also gone on to teach
Human Capital Management
-and today's growing demand for specialist Human Capital Development
For over 25 years, the Institute has positioned itself in the global
market (in both the good and not-so-good times) as a trusted
corporate educational partner who produces graduates that understand
people's behavioral needs and can provide a broad range of proven,
world best standard, human performance solutions.
Each year we invite a select, small number of highly credentialed
professionals into our programs to acquire the latest, behavioral-science
backed toolkit and learn how to coach at the highest level. The
Institute’s programs also provide an important opportunity for our
students to further their career in people development.