Being able to control emotions is the key to our career
success, relationships, well-being, happiness and health.
Recent research has revealed a number of critical elements
of emotions in decision making. Here are some important
A totally emotional decision is very fast in comparison to a
rational decision. This is reactive (and largely
subconscious) and can be useful when faced with immediate
danger, or in decisions of minimal significance.
Emotions can also be seen as signals from the subconscious
that provide information about what we really choose.
Decisions that start with logic may need emotions to enable
the final selection, particularly when confronted with near
We make quick decisions without knowing why, and then create
rational reasons to justify a poor emotional decision.
Intensity of emotions can override rational decision making
in cases where it is clearly needed.
Emotional decision making can also come with a number of
Individuals care about the emotional features of decision
Emotions often drive us in directions conflicting with
Immediate and unrelated emotions can create mistakes by
distorting and creating bias in judgments. In some cases
this can lead to unexpected and reckless action.
Projected emotions can lead to errors because people are
subject to systemic inaccuracy about how they will feel in
Emotions provide us a way for coding and compacting
experience, enabling fast response selection. This is why
"gut" level decisions have high accuracy rates.
Listening to your gut.
When you make decisions, you tend to think of rational
analysis as straightforward, and gut feelings as
disingenuous. But the reason emotions get a bad reputation
is that you probably don’t know how to decode them. Emotions
come from expertise, experience, and rapid information
The two types of emotions.
Psychologists differentiate between integral emotions and
Integral emotions are directly tied to the choice you’re
facing. For example, if you’re trying to decide whether or
not to ask for a promotion, and the idea of not asking fills
you with regret, that feeling is an integral emotion.
Incidental emotions are unrelated to the decision at hand,
but they like to stick their tentacles into a person's
reasoning. Say; your boss stubs her toe or gets a speeding
ticket on the way to the office. That primary behavior
driver might cause her to get upset easily that day and also
decide that her colleagues’ ideas are bad.
Envy and regret are two common integral emotions, and
sadness and anger are two common incidental emotions.
How do you make decisions?
Most people claim they make decisions rationally. The truth
is, we decide with emotion and justify our decisions with
logic. Have you been to Starbucks this week? Why did you
choose Starbucks and not the cheaper cafe next door?
It’s not because of better coffee or friendlier staff, but
the feeling Starbucks sells along with its drinks. Modern
design and fancy names, the social acceptance you get from
your visit because all the cool kids go there, and the
reassurance that you get the same product wherever you go
are what makes Starbucks influential.
The Science of Emotion Coaching / Regulation
Emotion Coaching is a third wave psychological approach
(looking forward and not backward) to achieving sustainable,
positive behavioral change in a short time frame.
Enhancing a person’s ability to control their emotions.
The operating principles of Emotion Coaching have been
developed over recent years primarily from the field of
evidence based psychology, neuroscience and brain-based
Today, with the advances in neuroscience, using tangible,
testable metrics, we can better explain the workings of the
brain as it relates to behavior change and emotional
Learning Emotion Management Skills means that we
can manage the emotions we feel as well as how and when they
are experienced and expressed. Regulation of emotions is
incredibly important for an executive’s performance and
their well-being. It can enable a person to be positive in
the face of difficult situations and can stop fear, failure,
criticism or humiliation from crushing them.
Conversely, emotional dysregulation and a breakdown in
emotional regulation strategies is linked to anxiety,
depression, crippling stress, substance misuse and even
The Behavioral Coaching Institute’s easy-to-use
Emotion Exchange Model, taught in its Master Coach
Course, empowers the user to exchange maladaptive, negative
emotions with empowering, positive emotions.
The integration of Executive coaching and Mindfulness.
Numerous recent studies have confirmed how mindfulness helps
executives / leaders to settle and focus their minds, so they
can make the necessary mindset shifts and behavior changes that their complex executive roles demand
of them. Executive leaders who have been coached by a BCI
Trained Master Coach have learnt the necessary mindset
skills to regulate their emotions and succeed in a
competitive and globalized economy that demands top-tier
stress management, strategic/clear thinking, and strong interpersonal
For over 25 years, Dr Zeus's Behavioral Coaching Institute
(our parent organization) has been internationally
recognized as the leader in building the next generation
of emotion coaching exchange models and tools.
The Certified Master Coach
Course with an Emotion Focus - learning how to use the
latest Behavior Change
Models to effect
measurable, sustainable individual change and learning: The
fast-tracked, internationally recognized Master
Coach Course (Self-Study,
Campus and Distance Learning Format) meets the critical needs for
executive coaches, change
agents and other professional people developers to be trained and mentored in the use of validated,
reliable behavioral change tools and techniques.
In short, this specialist, accredited Master Coach Course
teaches students (in easy to follow steps) how to use
validated, emotion exchange tools and techniques to enhance
adaptive emotional drivers and decrease maladaptive
emotional drivers of all persons helping them to fulfil
their potential and maximize their performance..