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  The Institute's courses cannot be compared to any other as they contain the latest, proven coaching technology and
  detailed coaching structures. Other courses simply re-hash the simplistic coaching formulas of feedback, questioning and
  goal-setting etc. This outdated formula only provides a simple structure best suited for the very busy line production
  manager who simply hasn't the time for 'meaningful' dialogue with his workers. 

  These traditional "starter" coaching efforts use a simplistic goal-setting training model that is limited in application to
  increasing the performance of lower order 'mechanical skill task sets' (eg; for process workers) -that do not require any
  change of thinking, behavior etc. This dated model focuses on the "how to do" and "how to do it better". The coachee is
  treated as a passive observer and coerced into following a set action plan rather than challenged to think through specific
  problems and discover solutions

       Note: More than 80% of organisations use coaching to develop their staff according to a recent survey (EWB 2005).
       However, less than 5% have formally trained their managers in the use of the latest coaching workplace
       practices. The national survey found; " that coaching and mentoring skills were passed on by a trickle down
       effect as senior managers worked with middle managers and middle managers with their juniors. While, some
       organizations had their managers undertake some short courses (internal or external) -the Managers were typically
       taught out-dated coaching practices."  

                "The Crisis in Mainstream Workplace Coaching....All Managers are coaching in varying
                  degrees, but very few are using valid coaching technology or the means to ensure their
                  initiatives are accountable or are generating sustainable results and clear productivity or
                  profitability investment gains."  -HR Magazine

                 "This is the most in-demand service all professional coaches are asked to provide. And
                  Dr Skiffington's programs are by far, the most comprehensive coach skill building courses
                  available. Each extensive manual contains over 30 modules integrated into one incredible
                  learning system!"  -J.Stretton. Executive Coach, NLB


                  "Priceless! This course has become the major profit center in my practice."  
                  -B.Johannsen. Coaching Plus

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Course Provider Guide:

-Opportunities for qualified individuals to conduct 'world-best standard' educational coaching programs ..

The courses developed by the Behavioral Coaching provide a benchmark for future development in the rapidly growing and changing professional coaching discipline .

The best-industry standard courses are:

• flexible and modular in structure
• carry the elite, internationally respected brand name of the Behavioral Coaching Institute and Dr Skiffington
• essential for professional development
• of the highest learning level but have a realistic, manageable syllabus

The Behavioral Coaching Institute (our parent organization) is internationally recognized as the world's leading developer and educator of workplace coaching. However, the Institute's Faculty only has so much quality time they are able to personally devote to their students and graduates worldwide. The rapidly expanding global coaching market urgently needs qualified providers to market and deliver the highest quality first-level coach certification programs available. 

No other coaching educator has the depth of international experience and broad industry recognition:
The Institute's unique global Facilitator Licensing Program is the only coaching licensing system that provides coaching courses that are industry accepted and have a proven international track record of success.

-Quality Tested: 
For over a decade, the Behavioral Coaching Institute (our parent organization) has worked with many of the world’s leading organizations engaged in coaching to realize outstanding business outcomes through successful, validated initiatives. 

Our expert Faculty have personally facilitated customized coach training programs for hundreds of senior executives in major corporations and government agencies. They have worked with CEOs, HR, L & D leaders, Senior Management and their management teams in such companies as; Daimler Chrysler, Lloyds Bank, Ernst and Young, Vodafone, Saatchi and Saatchi (New York), Sony Corporation, Pfizer, Maritime Life Assurance Co and The Bank of New York. The Institute's clients also include executives in not-for-profits (such as the Red Cross, and government agencies e.g. the Education Department and the Air Force). Dr Skiffington's sought after courses and the Institute's Faculty team's highly valued facilitation is well documented in many journal and magazine articles and case studies published in our best selling coaching text books (sold in multiple languages around the world).

Today, Dr. Skiffington (the Institute's Founding Director of Education) is acknowledged as a pioneer and global leader of coaching courseware, tools and textbooks. The Institute's research and development team (Center for Applied Behavioral Coaching) oversee the complete life cycle of our coaching products: design, testing, application, and user monitoring. By maintaining a "life-cycle platform" approach our Course Manuals are always up-to-date, cutting edge and market oriented. 

Note: The Course Manuals have been used by our elite corporate clientele for over several years. Industry approval is sought before any new edition is released to our partners. Also note: -there can only be a limited number of licenses made available per region. 

   Summary: All of our Course Manuals:: 
   1) contain the latest learning technologies and over 30 extensive modules
   2) require industry approval before being released to our educational partners and, 
   3) are been used by some of the world's leading organisations.

  Purchase Schedule: (see below page)

  Special Note: 
  These courses are strictly designed to be delivered by a Certified Master Coach (CMC). As such, the special
  Workshop Trainer's and Resources Manuals are only available for use to past graduates and successful applicants for
  the Certified Master Coach course. See: Master Coach Course Content. and 'Registration of Interest' page.

-Type of Course Licensee..

In-House (Organizational Licensee):
-Acquire a Proven Educational Platform:
HR, L&D and Training Departments, Learning Institutions (universities, colleges, private schools etc), individuals responsible for personal/professional development etc. who require unlimited delivery of world-class coaching/educational programs within one/specific organization. As an Organizational Licensee you immediately have access to the latest coaching technology and the ability to conduct your own world-best-standard in-house management educational platform paving the way for the successful introduction of advanced coaching programs capable of generating significant, measurable bottom-line results.

Step 1: Organisation's drivers/sponsors of coaching initiatives first complete the CMC Course to become: a) subject-matter experts eg; obtain advanced knowledge and skills contained in the program and, b) establish a working and personal relationship with the Institute's Course Facilitator.

Step 2:  Apply for License of Use for our CourseWare eg; 'Manager / Leader as Coach Course'.

Step 3:  Either: a) deliver the course themselves  -or-  b) invite our Facilitator to first deliver the course eg; to senior management (eg; to obtain 'buy-in' etc) while simultaneously training the CMC graduate/s (organisation's drivers/sponsors) to confidently deliver the course through-out the organisation.

                                                         -------------------------------------------------

External (Service Provider Licensee): 

 - A first-level service suitable for external service providers looking to:
        build a client base,
         obtain an extra revenue stream and,
          gain an advantage over their competitors

Suitable for established organizations or Consultants, Trainers, Coaches etc who wish to provide level-one Coach Training Courses. As an individual or Business License Holder you not only have the opportunity to deliver world-class coaching seminars and workshops but also your own coaching services/programs and generate a significant annual income.

Established Consulting firms...
- and training/education providers may benefit by simply adding our proven core educational products to their portfolio and gaining another revenue stream.

Establish a successful coaching education business unit and be supported by our Institute in your region/territory:
Our Faculty can only be in so many places and work with so many people. The Institute's invitational Master Coach Course is tailored to meet the needs of a few, highly skilled professionals who wish to practice coaching at an elite level. However, today thousands of companies and individuals simply want to participate in instructional 'first-level' seminars and workshops. This unique, collaborative program between the Institute and qualified Facilitators is therefore meant to service the needs of a much larger, ever-growing marketplace than our Coaching School is positioned or able to service. 

How to Gain Corporate Clients Now!
The Institute's course licensing program is a proven, powerful vehicle to break into the highly lucrative corporate/organizational market AND provide follow-up specialist coaching or other services. The educational Courses are an invaluable key to open corporate doors to establish a personal and professional connection with a client and the 'gatekeepers'. Just as importantly, these Courses are a unique platform to establish the trust factor and credentials needed for any coach to be invited to provide follow-on one-to-one coaching with an organization's valuable executives.

Today, all over the world, organizations (small business, corporate, non-profit, government etc) and individuals alike are looking to take that first step into the exciting field of coaching. This important educational courses are designed to meet the needs of the wider mass-market and represent an incredible sales opportunity for local/regional providers positioned to satisfy this increasing demand.

 
Royalty percentage of your revenue = 0%
.-Rather than adopt the traditional financial arrangement of assigning/franchising the rights to educational materials in return for an ongoing set of service fees, marketing levies, hidden administration charges and a series of exorbitant franchise type royalty fees of 7.5% to 15% of each year's revenue, we have opted for a simpler, affordable regional Facilitator Licensing program -allowing the licensee to operate in an autonomous fashion while still receiving the support they require.

Licenses are currently available in most countries (although there are some regions in Australia, UK and the USA that
   already have restrictions on).

License Holders 10 Rights -for the Institute's and Dr Skiffington's Course Manuals etc : 
The license grants you the right to:
    1) - to deliver the chosen world class Course, as many times as you choose, in the selected license period 
         (2 to 8 years). 
    2) - external providers can set their own training fees and not pay any royalties. 
    3) - the right to nominate your preferred territory/area.. 
         - ie;  = Country/State/Region    -for example; USA/Florida/Miami and surrounds
    4) - receive (optional) personalized support/mentoring
    5) - the right of use to the ' Behavioral Coaching Institute -Licensed Facilitator' Logos  -see logos below page #
    6) - the right to use the International Coaching Council's (ICC) and BCI's Educational Partner Logos -see logos below page
    7)  -quote the Behavioral Coaching Institute and Dr Skiffington's names as the course developers 
    8)  - the right to state that you are 'Accredited by the Behavioral Coaching Institute' to deliver the course/s
    9) .- the licensee also obtains the right to re-brand the licensed course with their name and re-format the course to
           create short seminars or workshops or longer certificate courses etc. 
   10) - the licensee also has the option to apply for our 'Learning Partner Program' - and sponsor/organize regional
          Master Coach Courses with BCI.

Training and Support:   
    -all Course Manuals contain extensive Course Presenter Notes
    -License Holders also have the option of receiving personalized 1-to-1 telephone Support/Mentoring

Marketing Support:   
    License Holders are able:
    1) -source and re-brand any content material from this page and
    2) -use any paid for mentoring sessions to seek any feedback/guidance..

          Leverage Dr. Skiffington's world class materials to accelerate the development of your
                 clients/managers/leaders and ensure quality of content (best-of-the-best).

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