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     Certified Master Coach Course - Some Introductory Notes: 
     The New Science of 21st Century Professional Behavioral Coaching

-The need for better coach training in the use of cutting-edge, proven behavioral change methodologies to achieve lasting
         change in the workplace

           (includes extracts from text book 'Behavioral Coaching' by Zeus and Skiffington -published and copyrighted by McGraw-Hill, New York)
Behavioral based Coaching

-The 'Science of Coaching'
is the scientific, systematic and systemic foundation / structure of  21st Century Professional Coaching. It comprises a wide range of behavior-focused validated tools, techniques, interventions, protocols, templates and models that are drawn and developed from the behavioral sciences and other validated fields of learning. The 'Art of Coaching' is achieved through the systematic learning, practice and mastery of the behavioral sciences -by: 1) completing personalized training in the selection and use of validated, proven behavioral change technology and skills and, 2) follow-on mentorship in the successful practical application of the learnt knowledge by an experienced practitioner, credentialed educator and behavioral scientist (clinical psychologist etc).

So, just how can we help people to best develop the flexible minds and higher order thinking and reasoning skills to better succeed in our rapidly changing, challenging workplace? And, given we are in the 21st Century, what are the proven, new learning/change tools and technologies are now available to people developers to generate lasting behavioral change.?

Today, Coaching (learning/change) works in two fundamental ways:

  • Biologically : The hardware/the brain --explains how we can physically change/re-wire the brain itself. Through the practice of easy-to-use mental (learning) exercises, behavioral neuroscience has shown that within a relatively short period of weeks, we can build significantly more connections between brain cells. Learning and Memory capacities, as a result are increased, resulting in higher levels of mental/cognitive performance. Furthermore, additional neural connections build up a "cognitive reserve" account in a person's brain which can be drawn upon later.
  • Behaviorally The software/our skill sets --explains how through the use of validated methodology and tools (which incorporate evidence-based psychological principles) people can learn how to positively change aspects of their behavior (what we do or say). Relevant emotions, attitudes, values, beliefs etc are identified, measured and exchanged to allow a person to best perform their professional skills.
The above is fused with proven management, leadership and organizational change principles and best practice standards to provide the requisite knowledge base for coaches to develop themselves and their clients.

Just as an understanding of fundamental economics is important for any business consultant, so too is the knowledge and use of psychological personal change methodology necessary for business /executive coaches. 
Coaches today must have an understanding of the nature and extent to which unconscious forces shape behavior for individuals, groups and organizations. Professional coach training must therefore include the cognitive and social-emotional development of adult learners. Opening and changing minds is a precondition of bringing about lasting behavioral change in others, and thereby improving performance, learning acquisition and change.

Coaching and Psychology:
Coaching that has a psychological foundation utilizes evidence-based, proven methodology to: a) identify and influence an individual's unconscious dynamic structure (from which consciousness and different modes of thought emerge) and, b) assess and work with an individual's personal strengths and talents towards achieving optimum learning and performance. A coach must also be able to manage their own emotional and psychodynamic responses to clients and change initiatives and assist their clients in doing the same. Such insights and capacities are critical to the success of any coaching initiative.

Behavior-based coaching, supported by psychological principles and practice, is employed by today's professional coaching practitioners who seek to provide measurable, value-added results and validate their practice.
Some Key Facts:
Brain and Behavior (what we do or say) are the same thing
Among the most significant developments of the twentieth century is the recognition that aspects of human behavior and experience are actually functions of a material structure, the nervous system. Nothing affects behavior directly except for the brain. However, because we allow the environment to affect the brain, our behavior can be indirectly affected by the environment. The mind is also an emergent property of the brain. Also associated with the brain are our "sense of spirit" and "sense of humour" which affect how we act.

Neural Mind Mapping -The Trigger for Lasting Behavioral Change
Learning involves the creation of Mental Maps or Neural Mapping or a Limbic Map or Cognitive Site-Plans -which are neuroscientifically based systems of motives, emotions and values.
“Mind Maps” are defined as knowledge structures situated in long-term memory which can influence a person's’ behavior.

The limbic brain is a system of neural structures in the brain that are involved in emotional behavior. Mind Mapping is based on discoveries made through neural mapping of the limbic system. The neurobiological explanation of human emotion is that emotion is a pleasant or unpleasant mental state organized in the limbic system of the brain. Specifically, these states are manifestations of non-verbally expressed feelings of agreement, anger, certainty, control, disagreement, disgust, disliking, embarrassment, fear, happiness, hate, interest, liking, love, sadness, shame, surprise, and uncertainty.
Neural Mind Mapping is a multi-science approach that combines state-of-the art findings from neuroscience and psychology, to provide a basis for a better understanding of how to help people change (grow and develop).
Behavioral change happens mostly by engaging people's emotions -their feelings 
In any highly successful organizational change effort, the successful change agent (coach) has found ways to help others see the problems or solutions in ways that influence emotions (not to be confused with 'emotional intelligence'), not just thought. Unfortunately, that kind of emotional persuasion isn't taught in business schools, and it doesn't come naturally to management who pride themselves on disciplined, analytical thinking.

Coaching and Neuroscience:
Neuroscience provides us many hidden keys (Behavioral Neuroscience covers a range of relevant, proven biological and neural sciences and is concerned with the study of behavior and the brain and nervous system -and should not be confused with NLP)
Recent studies by behavioral neuroscientists now provide us a clear scientific explanation as to the process of change and how a person can train their brain to change themselves and their performance. The new field of Neuroscience also explains how we think in Maps and how our brain will hardwire our automatic perceptions or what we expect what we experience. Infact, the brain will hardwire everything it can so we can be unconscious about most of what we need to do as we go about our daily lives. 

The human brain is a work-in-progress
It had long been accepted that early childhood was the only time when the brain was malleable enough to be significantly influenced by external stimuli. However, in the last decade or so, new technology such as; PET (positron emission tomography) and FMRI (functional magnetic resonance imaging) have revealed that even adult brains are constantly changing in response to stimuli. More importantly, we now know that brains can be significantly restructured under the right learning conditions.

Increasing Critical Thinking Skills and even Intelligence
The discovery of the on-going "re-wiring" or malleability of the brain has caused us to question traditional learning methods. Through guided coaching a person is now able to change their brain's physical structure, alter their mind's perceptual experiences and effect changes in behavior, expectations and choices etc.

Building Strong Neural Pathways
-The brain’s untapped potential: our mind’s ability to sculpt itself
Our mind is our cognitive reasoning, and the brain is the biological entity which allows the mind to exist. To execute a task, our brain first breaks it down into its component parts with each part then stored away. The parts are associated with each other by our brain stringing together a line of neurons to form a neural pathway (Conscious Incompetence). When we practice or further learn something related to this area this neural pathway grows larger as nearby neurons are recruited to learn how to perform the task (Conscious Competence). 

As we repeat and practice the task the connections through the central core get stronger and the nearby neurons return to their previous state. And as we physically perform the activity the movements required then begin to become encoded in the brain's motor cortex. Sports coaches refer to this process as "muscle memory". For example; the ability to perform a specific movement such as catching a ball, without conscious thought. We now know that the movements are actually encoded in the brain's motor cortex.

The more you practice the task, the stronger the Neural Pathway becomes and the greater your ability to perform these motions using the non-conscious parts of your brain (Non-Conscious Competence). 

Mind Rewiring -the key to true personal and professional power:
The above process where the brain physically reconfigures itself in response to repetitive actions or stimuli is called Hebbian Learning. As mentioned above, we now know that our brains are not “hard wired” from birth. New connections between previously unconnected brain cells are formed each time we learn a new skill or form a new association. As we learn new skills, we really are physically “sculpting” our minds. This brain transformation occurs because “cells that fire together, wire together.” 

tools with a neuroscience basis
By engaging in targeted, structured coaching exercises we are all now able to develop key cognitive skills to enhance our capacity to succeed. This remarkable power we all possess to transform our brain has far-reaching implications in the workplace -including personal and professional development and human relationships.
See: Neuro-Self-Transformation
Employees need to be guided by specially trained coaches how to develop new mental models themselves through insight. They need to experience the "ah ha" moment so they connect the dots.
A recent study found that if the brain has a "moment of insight" coming from within (arriving at a solution/conclusion by yourself), that moment is associated with a sudden adrenaline-like burst of high energy that is conducive to creating new links (change) in the brain. So, as coaches, if we want to instil change, we need to focus people on solutions instead of problems, let them come to their own answers, and keep them focused on their insights.

Contradictions between different brain maps puts our brain in conflict. Repetition and Focus reinforces the wiring/the connections. We need to Focus, Reflect and Act on the conflicting maps to produce Insight which gives birth to new circuitry/wiring/connections.
The Institute's Behavioral Based Coaching Methodology employing the latest proven science from the field's of Neuroscience and Brain-Based Learning.
What happens in a person's brain while they're performing our Coaching Methodology'? In summary, real change in behavior or learning can occur through the growth of both new and different, underused nerve pathways and connections becoming activated. The result is also the production of strengthened nerve connections and nerve cell receivers (dendrites) that stay stronger and create a fitter more flexible mind ready to meet new mental challenges. 

The Certified Master Coach Course -elite training in the use of evidence-based, behavioral change methodologies:
Many vital and validated behavior-based change models, tools and techniques and assessment instruments a professional coach requires are only available to professional people developers trained and mentored by specialist educators. The Behavioral Coaching Institute's advanced, fast-tracked
Certified Master Coach Course (Self-study, Campus or Distance Learning Format) meets the critical needs for business and executive coaches to be trained and mentored in the practical and easy use of cutting-edge, reliable behavioral change models, tools and techniques that have a foundation in the new behavioral sciences Read More >.... 

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Content: the art and science of leadership coaching, neuroscience and the brain, change behavior, art of coaching, science of coaching, mind tools, executive coaching, business coaching, psychology, leadership coaching, behavioral change, coaching in the workplace, behavior change model, neuroscience and coaching, coaching methodologies, neuroscience and coaching, the art and science of coaching, brain, change behavior, art of coaching, leadership coaching in the workplace, behavior change model, professional coaching, coaching methodologies, neuroscience and coaching, science of coaching, mind tools, executive coaching, business leadership coaching, psychology, coaching, behavioral change, the art and science of coaching, brain, change behavior, art of coaching, science of coaching, mind tools, executive coaching,  behavior change model, coaching methodologies, neuroscience and coaching, business coaching, psychology, coaching, behavioral change, coaching in the workplace, the art and science of leadership coaching,