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Behavioral Coaching Institute

Registered as an Education provider from the State Board of Behavioral Sciences, California
Founding Board Member of
nternational Coaching Council


" Release your True Self "


World's first professional coach training School.
Established 1994







      COURSE CONTENT: Diploma & Master Coach Courses.


Contact Us

  Executive Coaching Course .      


     FACULTY - Institute's 25 year History, Staff
  Emotion Coaching Course.  


     CLIENTS - Graduates,  Corporate
  NeuroCoaching Course.    


     LICENSING USE of Brand name, Courses
  Organizational Neuropsychology Coaching Course.    


      COURSES - Format & Registration Forms
  Anti-Aging & Health Therapist Coaching Course.    


  Coach Trainer Accreditation Program.    















Diploma in Executive Coaching
   - Workplace Coaching
  - receive "Dip Exec C." Letters after your name!
Diploma in Organizational Neuropsychological

- Workplace Coaching
receive "Dip Org Neuropsych C." Letters after your name!
This course is facilitated by Dr Perry Zeus
  Acknowledged as a founder of the modern coaching discipline and Father of Behavioral Coaching. >  
Diploma in NeuroCoaching
- Coaching people of all ages in all positions to realize their potential.
  - receive "Dip NeuroC." Letters after your name!
Diploma in Longevity Coaching
- Anti-Aging: Life Coaching, Wellness Coaching, Health Coaching, Age Coaching
  - receive "Dip Longevity." Letters after your name!

  Workplace, Executive Coaching Course
- receive "M.C.C." Letters after your name!
  Emotion Coaching Course
- receive "M.C.C EmC." Letters after your name!


Psychological wisdom, both new and old, is more vital now than ever in today's confusing, alienating times..


The role of Neuroscience and the Behavioral Sciences in today’s Professional Workplace and Executive Coaching Toolkit.

Neuroscience and neuropsychology have created new and advanced ways for behavioral scientists to assess the biological processes that underpin behavior, which in turn enables coaching professionals to make more informed decisions about designing their coaching interventions and what coaching tools and techniques to best use.

Today’s revolutionary, breakthrough scientific studies of the brain, mind and behavior achieved by neuroscience and neuropsychology..

The Behavioral Coaching Institute’s unique coach training courses combine neuroscience, the behavioral sciences and world-best-standard coaching practice.

The advanced courses provide life-changing coaching models, tools and techniques that merge the disciplines, delivering tailored personal and professional development and wellness for persons of all ages and position.

Modern, behavior-focused coaching provides vital insight into the complexity of human behavior.

The behavioral sciences and the neuroscience of decision-making (how neural networks, emotions and feelings, stress patterns, and other critical brain-based and mind-based factors) all intersect to influence why we do what we do.

The Institute’s coach knowledge sets and coaching tool kit provided to our select students helps guide people to faster and more effective change...especially when traditional ‘old-school’, outdated coaching tools and models cannot produce the life changes people desire today.

Join us today to fast-track the self-development of people and empower them to fulfil their potential - to feel better and be better...




Professionals, Get Certified in Under 30 Days!


"The most prestigious distinction in professional executive coaching today ICC Accredited CERTIFICATION RECOGNIZED GLOBALLY for over 25 years" -HR Review



Obtain cutting edge behavioral science tools to help people find their true self and release their potential !!


  Emotions Coaching



Workplace /
Executive Coaching



-Elon Musk


"These proven courses teach you, step-by-step, how to build a change program that empowers people to be a top performer in their chosen field and achieve their goals no matter what is thrown at them!"





" For over twenty years, the Institute has indisputably been a leader in the development of the executive coaching profession.

As the world’s most recognized brand in coach training their graduates receive instant kudos and respect. BCI (Behavioral Coaching Institute) develop proprietary change models and executive coaching tools (not  source it) and they advise many of the companies who are world leaders in the application of the executive coaching model of learning and change...AND, that means their curriculum is always far more advanced, up-to-date and practice oriented than any other."
ICAA -Centre for International Education, Annual Report, 2018

" Pioneers of the Coaching field ".(see below page)
Dr Perry Zeus (BCI's Founder and current Chairman) is cited as one of the primary "originators and influencers" in the development of the coaching discipline in the first academic text book written on the History of Coaching.
   - 'Grounded Theory of the Roots and Emergence of Coaching' by Dr. V Brock 2009. International University of Professional Studies.

    -As cited in
" Brain science research has significant implications for coaching.
When professionals look at coaching from an investment perspective, they want scientifically proven methodology such as behavior based executive coaching provided by the Behavioral Coaching Institute."






.20 years ago Dr Perry Zeus (the Institute’s Founder) wrote the first text book ('Behavioral Coaching') to detail the evidence based, behavioral coaching model and the need for advanced coach training.

Today, behavioral coaching has widespread use in the fields of professional and personal development, education, health, sport and psychology.
Not to be confused with ‘behaviorism’ -the scientific basis of behavioral coaching derives from the latest research in the behavioral sciences eg; brain research, neuroscience and brain-based learning.



For 25 years, the Institute's Courses, Certification and Designation have been the means for professional people developers to distinguish themselves as the best


"The most prestigious and respected Coach Certification in the world" 
    -HR News




The tradition continues.. the Institute’s Harvard and Oxford coaching experts constantly update the world’s elite coach training program with the latest applied behavioral change methodology.

Get Certified in Under 30 Days!


Invitational, ICC Accredited, fast-track Credentialing Courses for qualified professionals with:
  No fixed completion date!
  No exam or assessment!
  No ADD-ON coach training hours, mentor coaching or coaching log required!


This Month's SIGN-UP BONUS



Free Toolkit -Value $us1,295


Accelerated,  Accredited Coach Training Courses for qualified, busy, professional people developers


  "My clients range from 7 to 70 and come from all walks of life. All have significantly improved their quality of life from participating in my coaching programs using the tools and best practices from your course!"
J Alexander (Master Coach Graduate)




Over 6,000 graduates of distinction from over 60 countries




CERTIFICATION that stands you above the rest!.
Where do you stand now?g




Invitational Diploma & Master Coach


- Register for your Invitation today!
Campus & Online, Self-Study Format

Learn via our exclusive Fast-Tracked courses how to use the latest coaching methodology to help people fulfil their potential and live a more satisfying, happier, healthier life Read more >
  E-Learning, Blended Learning or Campus Format   Course Content
  This is an invitational Program for professional people developers who require the latest scientifically proven coaching tools and best practices that generate sustainable, measurable behavior change



All BCI Graduates gain the prestigious ICC Gold Seal Accredited Coaching Services stamp to position themselves as a high quality service provider."


Established in 1994
- the Institute's Graduate School of Master Coaches is internationally recognized as the world's first professional coach training school.






The world's most valued COACHING TOOLKIT!.
Used and Endorsed by 100's of the world's top companies!
What toolkit do you use?




  Neuro Self Transformation
Behavioral Exchange Models
The Self-Transforming Brain


  Change Brain, Change Behavior!

Learn advanced neuro-behavioral-coaching skills!

How to help people become the person they desire to be!

Obtain easy-to-learn, step-by-step behavioral change methodology to activate brain states -for greater performance, well-being and fulfilment. .   NST Read more >
  Dr Perry Zeus has published more than 2,000 pages, advancing and defining the modern understanding of the coaching discipline, while his now-classic book, Behavioral Coaching (first published 15 years ago) transformed the psychology of coaching. He has written several best-selling coaching books translated in 12 languages. He’s developed behavioral change methodology and tools that are used in over 60 countries; taught coaching psychology to psychologists, senior management in organizations, clinicians, physicians, lawyers, government officers, and to politicians; worked with CEO’s of major companies, on their personal and professional development; helped his clinical clients manage the triumphs and lows of life; served as an advisor to senior management in major hospitals, learning institutions, law firms and government departments; and, facilitated courses to more than 5,000 people across North America, Europe, Asia and Australia.  
    The Institute's internationally recognized Diploma in Executive Coaching and Master Coach Course is preferred by 100's of the world's leading people development savvy organizations -such as  



Sony,  GE,  McKinsey & Co,  Citibank,  Intel,  Howard Hughes Medical Institute,  Hong Kong University of Science & Technology,   BP Shell Global,  Toyota,   Department of Defense,   Saatchi & Saatchi NY,  Sing Health Polyclinics,  Siemens Medical,  American Express,  Credit Suisse,   Red Cross,  Oil India,   Alcatel,  Pfizer,  Motorola,  ANZ,  BHP Billiton,  Fed Ex,  Saudia Aramco,  Wells Fargo,  World Vision,  BAE Systems,  Nextel,  University Hospital Birmingham,  Rockwell Automation,  Mount Royal University,  University of Washington Foster School of Business, Petroleo Brasileiro,  Woolworths,  IBM,  Ras Gas Qatar,  Korn Ferry Hay Group,  Rio Tinto,  Microsoft,  Modern Gulf Institute (Oman)



Register for your Invitation today!


Make an investment in yourself 


  The Science and Art of Masterful Coaching

Become a qualified, top-level professional people developer by learning, step-by-step, how to design and build a world, best-class, coaching program.

Our Graduate School's elite Coach Training and Certification Programs provides you:
     .world-best standard, business practices, templates/forms and marketing strategies/materials specifically tailored to meet your coaching needs 
.step-by-step instruction in how to use the Institute's extensive Behavioral Toolkit (behavioral change techniques and tools that produce measurable and sustainable behavioral change in a short time frame).
      and,  -it's supported by the world's leading professional experts in their field.

Register for your Invitation today!


  Training is one thing. However, being certified at the highest international standard will distance you from others and guarantee your success.

Acquire industry-proven, Behavioral Change Models and Tools backed by
 breakthrough brain research in behavioral change!!
    Obtain cutting-edge, evidence-based coaching Models and Tools.  
The Institute is the world's #1 developer and supplier of validated behavioral change models to the world's leading companies, learning institutions and government agencies.
Our global support team are all acclaimed educators and behavioral scientists.
.Dr Perry Zeus (the Institute's Founder) has written over 2,000 published pages on coaching and behavioral change.    Faculty


ICC Founding Board Member

   Note: All Master Coach graduates automatically become full members of the International Coaching Council (ICC -an internationally accepted coach accreditation body and the world's premier workplace coaching industry group). As confirmed by Wikipedia -the ICC is one of only three coach training accreditation bodies that are internationally recognized. As the founding Board Member of the International Coaching Council, BCI helps set the global standards for professional coaching.   


  Course Graduates can join our (Partner) COURSE LICENSING PROGRAM and become an ICC Accredited Coach Trainer

Behavioral Coaching Institute's Timeline

Early 1990's. Dr Perry Zeus established a highly successful international coaching practice. During this time Perry wrote many seminal articles on organizational coaching for various psychology trade journals.

Dr Suzanne Skiffington pioneered and published research on 'Towards a Validation of Multiple Features in the Assessment of Emotions' that provided the foundation for the establishment of Emotion Coaching.

1994. World's first professional coach training school.
Perry and Suzanne joined forces and established the world's first course for psychologists to be trained as coaches. Shortly after the first university coach training programs were offered at George Mason University, George Washington University and by the Coaching Psychology Unit at the School of Psychology at Sydney University where Dr Skiffington was a guest lecturer.

During their international speaking engagements, Perry and Suzanne were increasingly asked by the wider business community to develop a coaching certification program that had a behavioral scientific basis for corporate HR and L&D people developers as well as psychologists.

1998. McGraw-Hill Global Education commissioned Perry Zeus to write three how-to, practical coaching reference text books that were urgently needed to fill a void in business literature. All three books would become internationally best-sellers. Book #1 (The Complete Guide to Coaching at Work) was the first book to provide the structure and basis of modern coaching.

As coaching rapidly expanded, a growing number of experienced people developers sought a higher level of coach credential that would help distance themselves from the growing disparate, mainstream ICF coaching marketplace.

After training hundreds of psychologists around the world Perry foundered the Behavioral Coaching Institute's (BCI) Graduate School of Master Coaches and designed a world-best standard, industry-focused, coach training course designed for qualified professionals with an established set of requisite people skills and a successful workplace track-record.

The Institute's School specializes in providing a behavioral coaching focused, accelerated learning, certification / short-course, for busy professionals from around the world with demanding schedules.

Today the Behavioral Coaching Institute is an elite, private School but it is also: -

1) - The world's major developer of leading-edge, psychological-based coaching tools and techniques and spends over 50% of its revenues on research and development. It follows that graduate coaches have immediate access to the latest, validated, neuro-behavioral-based coaching learning and change tools, techniques and materials available.

2) - The institute is also an internationally respected advisor to industry groups, professional development associations, private and public learning institutions and government agencies in matters relating to the development of the professional coaching industry and coach credentialing issues etc.

3) - The Institute's coach credentialing courses have over 6,000 graduates from over 60 countries and 100's of the world's top organizations.




  Workplace, Executive Coaching Course
  Emotion Focused Course




 Diploma & Master Coach (MCC) Credentialing COURSES - CONTENT.

Contact Us

Executive Coaching Course     Course Fee.
     FACULTY - Institute's 25 year History, Staff  Emotion Focused Course Course Fee
     CLIENTS - Graduates,  Corporate  NeuroCoaching Course Course Fee
     LICENSING USE of Brand name, Courses  Organizational Neuropsychology Course Course Fee
     COURSE Format & Registration Form  Longevity Therapist Course










Registered as an Education provider from the State Board of Behavioral Sciences, California.
Founding Board Member of International Coaching Council










2019 Behavioral Coaching Institute


Dr. Suzanne Skiffington (BCI Founding Partner)
"Let him who would move the world first move himself."


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