Content: the art and science of coaching, neuroscience and coaching,
brain, change behavior,
leadership coaching, science of coaching, neuroscience leadership mind tools, executive coaching, business
coaching, psychology, behavioral change,
coaching in the workplace, behavior change model, neuroscience leadership coaching,
coaching methodologies, neuroscience and coaching, the art and science of
coaching, brain, change behavior, coaching in the
workplace, behavior change model, coaching
methodologies, neuroscience and coaching, science of coaching, mind tools,
neuroscience and executive
coaching, behavioral change,
Master Coach Course -
Some Introductory Notes:
The New Science of 21st Century
Professional Behavioral Coaching
-The need for better coach training in the use of cutting-edge,
proven behavioral change methodologies to achieve lasting change in the
(includes extracts from
text book 'Behavioral Coaching' by Zeus and Skiffington -published and
copyrighted by McGraw-Hill, New York)
-The 'Science of Coaching' -is the scientific,
systematic and systemic foundation / structure of 21st
Century Professional Coaching. It comprises a wide range of
behavior-focused validated tools, techniques, interventions, protocols,
templates and models that are drawn and developed from the
behavioral sciences and other validated fields of learning. The
'Art of Coaching' is achieved through the systematic learning,
practice and mastery of the behavioral sciences -by: 1) completing personalized
training in the selection and use of validated, proven behavioral change technology and skills and,
2) follow-on mentorship in the successful practical application of the
learnt knowledge by an experienced practitioner, credentialed
educator and behavioral scientist (clinical psychologist etc).
So, just how can we help people
to best develop the flexible minds and higher order thinking and
reasoning skills to better succeed in our rapidly changing,
challenging workplace? And, given we are in the 21st Century, what are
the proven, new learning/change tools and technologies are now
available to people developers to generate lasting behavioral change.?
Today, Coaching (learning/change) works in two fundamental
hardware/the brain --explains how we can physically change/re-wire
the brain itself. Through the practice of easy-to-use mental
(learning) exercises, behavioral neuroscience has shown that within
a relatively short period of weeks, we can build significantly more
connections between brain cells.
and Memory capacities, as a result are
increased, resulting in higher levels of
mental/cognitive performance. Furthermore, additional neural
connections build up a "cognitive reserve" account in a
person's brain which can be drawn upon later.
software/our skill sets --explains how through the use of
validated methodology and tools (which incorporate evidence-based
psychological principles) people can learn how to positively
change aspects of their behavior (what we
do or say). Relevant
emotions, attitudes, values, beliefs etc are identified, measured and exchanged to
allow a person to best perform their professional skills.
The above is fused with proven management, leadership and
organizational change principles and best practice standards
to provide the requisite knowledge base for coaches to develop
themselves and their clients.
Just as an understanding of fundamental economics
is important for any business consultant, so too is the knowledge
and use of psychological personal change methodology necessary for
business /executive coaches.
Coaches today must have an understanding of the nature and extent
to which unconscious forces shape behavior for individuals, groups and
organizations. Professional coach training must
therefore include the cognitive and social-emotional development of
adult learners. Opening and changing minds is a precondition of bringing
about lasting behavioral change in others, and thereby improving
performance, learning acquisition and change.
Coaching and Psychology:
Coaching that has a psychological foundation utilizes evidence-based,
proven methodology to: a) identify and influence an individual's
unconscious dynamic structure (from which consciousness and different
modes of thought emerge) and, b) assess and work with an
individual's personal strengths and talents towards achieving optimum
learning and performance. A coach must also be able to
manage their own emotional and psychodynamic responses to clients and
change initiatives and assist their clients in doing the same.
Such insights and capacities are critical to the success of any
Behavior-based coaching, supported by psychological principles and
practice, is employed by today's professional coaching
practitioners who seek to provide measurable, value-added
results and validate their practice.
Brain and Behavior (what we
do or say) are the same thing
Among the most significant developments of the twentieth century
is the recognition that aspects of human behavior and experience
are actually functions of a material structure, the nervous system.
Nothing affects behavior directly except for the brain. However,
because we allow the environment to affect the brain, our behavior can
be indirectly affected by the environment. The mind is also an
emergent property of the brain. Also associated with the
brain are our "sense of spirit" and "sense of
humour" which affect how we act.
Mind Mapping -The Trigger for Lasting Behavioral Change
Learning involves the creation of Mental Maps or Neural
Mapping or a Limbic Map or Cognitive Site-Plans -which are
neuroscientifically based systems of motives, emotions and values.
Maps” are defined as knowledge structures situated in long-term
memory which can influence a person's’ behavior.
The limbic brain is a system of neural structures in the brain
that are involved in emotional behavior. Mind Mapping is
based on discoveries made through neural mapping of the limbic
system. The neurobiological explanation of human emotion is that
emotion is a pleasant or unpleasant mental state organized in the
limbic system of the brain. Specifically, these states are
manifestations of non-verbally expressed feelings of agreement,
anger, certainty, control, disagreement, disgust, disliking,
embarrassment, fear, happiness, hate, interest, liking, love,
sadness, shame, surprise, and uncertainty.
Mind Mapping is a multi-science approach that combines
state-of-the art findings from neuroscience and psychology, to
provide a basis for a better understanding of how to help
people change (grow and develop).
change happens mostly by engaging people's emotions -their
In any highly successful organizational change effort, the successful
change agent (coach) has found ways to help others see the problems or
solutions in ways that influence emotions (not to be confused with
'emotional intelligence'), not just thought. Unfortunately, that kind
of emotional persuasion isn't taught in business schools, and it
doesn't come naturally to management who pride themselves on
disciplined, analytical thinking.
Coaching and Neuroscience:
Neuroscience provides us many
hidden keys (Behavioral
Neuroscience covers a range of relevant, proven biological and neural
sciences and is concerned with the study of behavior and the
brain and nervous system -and should not be confused with NLP)
Recent studies by behavioral neuroscientists now
provide us a clear scientific explanation as to the process of change
and how a person can train their brain to change
themselves and their performance. The new field of
explains how we think in Maps and how our brain will hardwire our automatic perceptions or
what we expect what we experience. Infact, the brain will hardwire everything it can
so we can be unconscious about
most of what we need to do as we go about our daily lives.
The human brain is a
It had long been accepted that early childhood was the only
time when the brain was malleable enough to be significantly
influenced by external stimuli. However, in the last decade or so, new
technology such as; PET (positron emission tomography) and FMRI
(functional magnetic resonance imaging) have revealed that even
adult brains are constantly changing
in response to stimuli. More importantly, we now know that brains
can be significantly restructured under the right learning
Increasing Critical Thinking
Skills and even Intelligence
The discovery of the on-going "re-wiring" or malleability of
the brain has caused us to question traditional learning methods. Through
guided coaching a person is now able to change
their brain's physical structure, alter their mind's perceptual
experiences and effect changes in behavior, expectations
and choices etc.
Strong Neural Pathways
-The brain’s untapped potential: our mind’s ability to
Our mind is our cognitive reasoning, and the brain is the
biological entity which allows the mind to exist. To execute a task,
our brain first breaks it down into its component parts with
each part then stored away. The parts are associated with each
other by our brain stringing together a line of neurons to form
a neural pathway (Conscious Incompetence). When we practice or
further learn something related to this area this neural pathway
grows larger as nearby neurons are recruited to learn how to perform
the task (Conscious Competence).
As we repeat and practice the task the connections through the
central core get stronger and the nearby neurons return to their
previous state. And as we physically perform the activity the
movements required then begin to become encoded in the
brain's motor cortex. Sports coaches refer to this process as
"muscle memory". For example; the ability to perform
a specific movement such as catching a ball, without conscious
thought. We now know that the movements are actually encoded
in the brain's motor cortex.
The more you practice the task, the stronger the Neural Pathway
becomes and the greater your ability to perform these motions
using the non-conscious parts of your brain (Non-Conscious
-the key to
true personal and professional power:
process where the brain physically reconfigures itself in
response to repetitive actions or stimuli is called Hebbian
Learning. As mentioned above, we now know that our brains are not
“hard wired” from birth. New connections between previously
unconnected brain cells are formed each time we learn a new skill or
form a new association. As we learn new skills, we really are
physically “sculpting” our minds. This brain transformation
occurs because “cells that fire together, wire together.”
with a neuroscience basis
By engaging in targeted, structured coaching exercises we are all
now able to develop key cognitive skills to enhance our capacity
This remarkable power we all possess to transform our brain
has far-reaching implications in the workplace -including personal
and professional development and human relationships.
Employees need to be guided by specially trained coaches
how to develop new mental models themselves through insight.
They need to experience the "ah ha" moment so
they connect the dots. A recent study found
that if the brain has a "moment of insight"
coming from within (arriving at a solution/conclusion by
yourself), that moment is associated with a sudden
adrenaline-like burst of high energy that is conducive to
creating new links (change) in the brain. So, as coaches, if we
want to instil change, we need to focus people on
solutions instead of problems, let them come to their own
answers, and keep them focused on their insights.
Contradictions between different brain maps puts our
brain in conflict.
Focus reinforces the wiring/the connections. We need to Focus,
Reflect and Act on the conflicting maps to produce Insight
which gives birth to new circuitry/wiring/connections.
The Institute's Behavioral Based
Methodology employing the latest proven science from the
field's of Neuroscience and Brain-Based Learning.
What happens in a person's brain while they're performing our Coaching Methodology'? In summary,
real change in behavior or learning can occur through the
growth of both new and different,
underused nerve pathways and connections becoming activated.
The result is also the production of strengthened nerve connections
and nerve cell receivers (dendrites) that stay stronger and create a fitter
more flexible mind ready to meet new mental challenges.
Certified Master Coach Course -elite training in the use of
evidence-based, behavioral change methodologies:
Many vital and
validated behavior-based change models, tools and techniques and
assessment instruments a professional coach requires are only
available to professional people developers trained and mentored by
The Behavioral Coaching Institute's
advanced, fast-tracked Certified
Master Coach Course (Self-study,
Campus or Distance Learning Format)
meets the critical needs for business and executive coaches to be
trained and mentored in
the practical and easy use of cutting-edge, reliable behavioral change models, tools
and techniques that have a foundation in the new behavioral sciences. Read
Behavioral Coaching Institute
Content: the art and science of leadership coaching, neuroscience and the brain, change behavior, art of
coaching, science of coaching, mind tools, executive coaching, business
leadership coaching, behavioral change, behavior change model, neuroscience and coaching, coaching methodologies, neuroscience and coaching,
the art and science of coaching, brain, change behavior, art of coaching,
leadership coaching in the workplace, behavior change, executive
coaching, behavior change model, coaching
methodologies, neuroscience and coaching, business
coaching, behavioral change, coaching in the workplace, the art and
science of leadership coaching,