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  -World's first professional coach training course. Established 1994.




Overview and Contents of the Master Certified Coach Course Modules.
Customized Course Format: 1-to-1 Videoconference

   "The Behavioral Coaching Institute for over twenty years has, without doubt, established itself
     as the world's leading developer and supplier of advanced behavioral change coaching
and has produced a body of knowledge far greater than anyone in the industry."
                                --HR Monthly

Be taught in the privacy and comfort of home or office via 1to1 Videoconference..    


Master Certified Coach - 1-to-1 Private Tuition:
The customized course approach permits each student to gain the specific coaching knowledge, skills and tools they require.

Optional Post Course Support/Mentoring (via videoconference) with a regional expert facilitator:
Students enrolled in the Master Coach Campus course or the Distance Learning format plus follow-on Mentoring can enrol in 1-to-1 role-plays with their Facilitator/Mentor to learn how they can customize and apply the learnt knowledge, skills and tools in their workplace or practice.

All BCI's tutors have a PhD and have significant experience in behavioral change, coaching and teaching at the highest international level. With one-to-one guidance provided by the Facilitator/Mentor a student can examine any current behavioral change issues and the relevant challenges faced by their clients.

Note: 1. The Institute's expert Faculty Team are world renowned authorities, acclaimed educators, behavioral scientists and best-selling authors. Their real-world international business expertise as long term successful coaches increase the relevance and quality of the learning experience. 
         2. Dr Zeus's Behavioral Coaching Institute (our parent organization) is also internationally recognized as the leader in building the next generation of behavioral change coaching models and diagnostic tools.

   Coach Certification Course MODULES

This special, unique course translates the latest brain science research into simple, actionable strategies for achieving peak performance, creativity, mental health and wellbeing.

The Master Coach Course r
equires participants complete all 4 below listed customized Foundational Knowledge and Skills Modules.

Each of the below Four Course Modules contain
Exercises, Summaries and Case Studies plus Scores of Coaching Forms and Templates -and as a bonus, students also receive A Professional Coach Practice Toolkit and Resources Library (over 300 pages).  

Note: Behavior-based (evidenced-based) coaching is a third wave psychological approach (looking forward and not backward) to achieving sustainable behavioral change in a relatively short time frame.

The operating principles of behavior based coaching ('behavior' derived from the term 'behavioral' sciences) go beyond the limiting but helpful theory of behaviorism or behavioral psychology and have been developed over recent years primarily from the field of evidence based psychology, neuroscience and brain-based learning.

NOTE: → Master Certified Coach Graduates receive MCC Certification and are entitled to use the post-nominal letters "M.C.C."


      -Contains 150 instructional pages, guide notes, case studies
and exercises..

      Coaching and other related disciplines
      Types of Professional Coaching
      How to become a Behavioral Change Agent / Master Coach
      Core Identities/Competencies of a Master Coach
      How to develop your Coaching Style
       How to Construct a Coaching Session
      Dialogue Skills
      Questioning Skills
        Listening  Skills
        Establishing Trust and the ‘Holding Environment’
      Transference and Counter-transference within the coaching relationship
        Behavioral-Based Coaching Models & Forms and Stages of Coaching
     Coaching Structure/Program Steps/Map/BLUEPRINT
      Coaching CYCLE
(o)       -Assessment
        -Goal Setting
        -Developing an Action Plan
        -Four Fundamental Coaching FRAMEWORKS AND MODELS (including Skills Model)
(s)        -Follow-up
      How to Deal with a Reluctant Coachee
      How to Deal with an Uncommitted Coachee
     The Differences in Coaching Generation X & Y


      -Includes Templates and Forms..

     -Contains over 150 instructional pages, guide notes, case studies and exercises..

                     (a) Some Research Data on Coaching in Organizations 
                     (b) Coaching the Executive
                     (c) Positional Fit Tool
                     (d) Blind Spots

                     (e) Observation Exercise
                     (f)  Sales Coaching
                     (g) Team Coaching
                     (h) Peer-to-Peer Coaching
                     (i)  Group Behavioral Change


      (a)   Who is the Client?
      (b)   Barriers to Coaching
      (c)   A Coaching Culture: what it is and how to establish the benefits
      (d)   Creating a Coaching Culture
      (e)   The “People Factor” in Introducing Coaching within Organizations
      (f)    Sustaining Coaching Environments  
      (g)   A Checklist for the Coaching Sponsor and Coaching Manager

      (h)   Failures in Coaching and How to Prevent them
      (i)    A Coaching Program/Practice Checklist

(1)  Some Small Business Coaching Interventions
(2)  Some Business/Corporate Coaching Foci
(3)  Some Reasons Why Business Coaches Fail
(4)  Coaching Small Business – Some Areas
(5)  The Small Business Coaching Grid
(6)  The External Business Coach – a Profile
(7)  Small Business Development Coach

(1) Your Coaching Niche
(2) Developing Your Coaching Business
(3) Marketing your Coaching Services

      (1) Example: Manager / Leader as Coach Training Course


 Plus Scores of COACHING FORMS
(1) Educational/Marketing
      (2) Data Collection
      (3) Proposal
      (4) Contract


  MODULE THREE: THE BEHAVIORAL SCIENCE –that provides the mechanism for sustainable, measurable behavioral change in a short- time frame. This material is also used by the coach, before coaching begins, to educate the client on the coaching process and why it works.

 - Contains 150 instructional pages, guide notes, case studies and exercises..     

a)     CHANGE Models
(b)     Coaching Can Work, But Doesn’t Always! Why?
  Who are You?

  Our Brain
           -Our 3 Brains
           -Emotions and the Brain’s Amygdala
          -Brain-based Learning

  Emotional Equilibrium
  Neuroscience applied in the workplace
          -Train the Brain
Emotional intelligence (EI) or Emotional Competence 

  The Dynamics of Emotions and Feelings
          -Emotions link to our Best-Self, our Well-Being and our Body

     The High-Performance Mind
Emotions, Feelings and an Organization’s Bottom-line
  Emotional Well-Being -the key to a productive and happy workplace
          -Establishing an Emotional Fitness Program

  Maslow, Self-actualization and Transformation
          -Physiology or Psycho-physical (Mind and Body)

 The Need to use the Observer-Self during the Change Process
          - Mindfulness  / Witnessing Awareness and Deliberative Thinking

 The Difficulty of Changing Beliefs
           -Purpose, Values and Attitude

  Reframing in Behavior-based Coaching
          -Behavioral Change Road Maps
         -Emotional Regulation and Exchange Models

  How to Anchor States of Mind 
 Putting it all Together
(q)    The Mind and Brain -How to harness the Minds powers
(r)    High Performance Brain Training



     - Contains over 200 instructional pages, guide notes, case studies, example interventions and exercises..

                    (1)  Some Core Behavioral Aspects Models

                       (a) Self-Limiting Beliefs
                       (b) Working with Competing Commitments
                       (c) Conditions for Behavioral Change

      -Full background scientific and practicum notes on each Model -including:
       comprehensive step-by-step instructions, case studies, example interventions and exercises..
                   (1)  Proprietary Behavioral Change Models generating measurable, quick results for over 15 years.
                         As used by our Corporate, Government, Institutional and individual clients around the world.
                         Developed and copyrighted by Dr. Zeus and BCI.

     Emotional Smartness (ES) Change Model
     Emotional Needs (EN) Change Model
     Multi-Selves (MS) Change Model
  Self Imaging (SI) Update Change Model


Each of the comprehensive Course Modules contain
Exercises, Summaries and Case Studies plus Scores of Coaching Forms and Templates -and as a bonus (this month only), students also receive A Supplementary Professional Coach Practice Toolkit and Resources Library (over 300 pages) jammed packed with professional practice Tools, Assessments and Practice Templates and Forms -Value: $us1,295.00



  Message from Dr Perry Zeus       (BCI Faculty Head, one of the acknowledged Founders of the modern coaching discipline and author of several books on Behavioral Coaching)..

When I established the Institute in 1994 my goal was to develop an elite training school providing world best-class behavioral change coaching technology. Today, my Faculty Team and I are proud to be the acknowledged world leaders in our field.

Through the ongoing extensive research and development program of our
 Center for Applied Behavioral Coaching Department (together with our global Corporate Partners) we are able to provide a coaching toolkit for our students containing the most current, scientifically proven set of tools, techniques and best-practices available.

How you will Benefit:

  • Obtain the most valued, industry-recognized certification by the world's elite professional coach educational institution (Dr Zeus's Behavioral Coaching Institute -established 1994).
  • Learn the specialized competencies and frameworks for world best practice coaching.
  • Learn how to employ the latest: evidence-based behavioral change technology (personal, group and organizational).
  • Master the skills of behavioral diagnosis, assessment and developmental planning.
  • Identify the critical steps for building a professional behavioral change coaching program


The Coaching Bottom Line:

Three Facts that separate the Institute's Masters-Level Course from any other:
1. You will learn how to apply the most powerful, validated change models, tools and techniques you need to change behavior.
2. You will positively achieve real sustainable, measurable change outcomes with your clients.
3. You will be able to distinguish between the pedalled myths and proven strategies on how to start/build successful, world best-practice behavioral change programs.

4. You will receive the world's most recognized elite certification in the field of behavioral change.


A "Coach" is required to make critically informed decisions on people's personal and professional lives as part of his/her day to day work. Today's professional practitioner must be able to select the appropriate methodology and skills relevant for any one intervention and therefore draw upon a wide range of proven, validated scientific coaching models, tools, techniques, protocols, practices and sources of information etcThe quality and depth of the practitioner's skills training, practice toolkit and back-up support system directly affect positive outcomes.

Note: All Graduates are able to join Regional Network Support Groups.



- Course Fees and Format details  -read more.

| Faculty | Neuro Self-Transformation Behavioral Change Models