Contents: Coaching Consultant, Coaching Service Provider, consultancy and coaching services, consultant coach, advisor, advisor coach, consulting coaching practice, executive coaching consultant, business coaching, consultant coach, consultancy practice, legal coach, law coach, financial coach, consulting coaching and coach consultant, coaching practice, financial advisor coach, coaching consultant, consulting coaching practice, consulting coaching, business coaching consultant, advisor coach, consultant coach, consultancy practice, law coach, legal coach, consulting coaching, financial coach, coaching consultant practice, financial advisor coach consulting, coaching and consulting, consultancy coaching practice, consultant,
The Service Provider / Consultant as Coach
-Consulting and Coaching
Copyright © Behavioural Coaching Institute. All Rights Reserved.
-So, why should I add coaching to my existing advisory type / consultancy business?
is more of an approach than a profession.
Coaching is all about "transition"
and how to achieve lasting measurable change.
service provider / consultant is in a unique position to
present coaching services.
Consultant / Coach
A service provider will be usually paid to assess a problem, provide some background research, and then deliver to the client a specific set of recommendations designed to address the problem. It’s usually entirely up to the client to implement the recommendations. A coach, on the other hand, works with the client to find the best solution to a problem without necessarily providing the answer him/herself. And they’re right there with the client while they implement the answers. A professional coach is much more of a partner than the typical service provider.
Service providers as coaches typically work with clients seeking to improve their focus, performance, and balance in their personal, professional and/or business lives.
dramatically increase the profitability of your service /
A service provider has two means of increasing their one-on-one income: more hours or higher hourly rates. The former option generally leads to unhappy loved ones and an early end to their professional career. Obviously then a service provider needs to obtain the highest possible rates for each job and preferably some add-on specialist services. Top service providers are also able to ask for higher rates based on their specialty and experience. By specializing in one or more areas of coaching practice, the service provider can start to carve themselves a niche. This also makes identifying clients/prospects much easier since you are know what you can deliver with confidence. Specializing is good, not just because it enables you to increase your rates but from a focus point of view, too.
Existing service providers who add business coaching to their client services do everything from assisting practitioners and manager/owners and entrepreneurs to improve their quality of life to helping businesses grow. The service provider as coach can help the client to set business goals; show them how to achieve them; and how to evaluate and adjust his or her progress. This process is achieved by developing a detailed personal coaching plan involving assessment, goal-setting, personal and professional skills training, timetables and monitoring.
providers have an inside track record
Many service providers already possess the requisite coaching “soft” communication skills of listening, teaching and advising in addition to their traditional service strengths.
To compete against the single service that the other traditional life and business coaches provide, service providers should emphasize their status as trusted business advisers, experienced both in personal management and helping businesses improve performance. Because service providers already serve their client-base they have most of the client acquisition and management costs already covered. Whereas, the traditional single-service business coach typically lacks marketing and client management experience and can take three to four months to successfully establish a client base.
Nevertheless, service providers need help in systematizing their existing skills into a formal structured process. Just as importantly they need to learn best practice coaching standards and methodologies, techniques and tools from a reputable coach training institution that has a track record of success training service providers in their field of expertise.
the last few years Professional Coaching has become a part of the
The largest member group of consultants specializes in supplying coaching services to a growing and disparate market of small to large corporate, not-for-profit and government clients. Members of this rapidly growing, diverse group typically comprise boutique, small sized consulting practices whose principals are highly experienced people developers and industry professionals. They have significant experience in the business domain areas in which they practice consulting and coaching. Members of this group usually call themselves consultants rather than "coaches" and are experienced business-savvy professionals who have 'transitioned' from senior-level positions inside organizations. The most successful members of this group of practitioners have typically undertaken advanced-level instruction in the use of the latest psychological-based personal and organizational coaching change and learning models and tools.
Many group practices
(Consultants, Accountants, Financial Advisors, Lawyers etc) try to
diversify their business away from just compliance work.
For most service providers coaching certification from an industry-recognized course provider and not some "credential-mill" has became an important means not just to acquire the requisite specialist training and follow-on support but as a way for their clients to separate them from the rest of the marketplace.
quality of training programs promoted by a wide range of
coach training providers varies considerably
As earlier mentioned, coaching is all about how to achieve sustainable measurable change. Unless the practitioner has been trained in the use of proven change models and the tools to cost-justify the outcome he/she will probably be employing old-fashioned personal coaching techniques (mass-marketed by the many large commercial coach training providers) that have no place in the real-world of professional business coaching.
The Harvard Business School Journal recently warned businesses about the perils of hiring unqualified business coaches : "..This can have disastrous consequences for the business long term... Unless these business coaches have been trained in the dynamics of Interpersonal relations and have been trained in the use of psychological-based tools and techniques they may abuse their power often without meaning to... Businesses need to draw on the expertise of business coaches with legitimate skills. Coaching is not mechanical. It brings to bear the coach’s knowledge of business, politics (how things work) and psychology. People who fail at coaching assignments typically have a program, a formula approach. They say, ‘ We’re going to give you all this feedback, you're going to set some goals and then you’re successfully going to change what you want.’ It doesn’t happen because it’s not personal enough. It’s not deep enough." Indeed, our Institute's Certified Master Coach course is designed specifically to meet the demands of service providers who require best practice, easily applied, coach training that has a behavioral science foundation.
Skills" rather than "Behavior"
Coaching = Problem Solving + Personal Skills (Behavior) Training
The principles and procedures of personal skills (behavior) based coaching have been developed and verified through a combination of many years of rigorous evidence-based psychological principles fused with proven management, leadership and organizational change principles and practice. If a particular personal skills-based coaching program doesn't work, the problem is not with the principles. It's how the principles are being translated to suit the work culture of a particular business.
Developing a Personal Skills-Based Coaching Plan can provide a relatively quick and cost-effective increase in individual and business productivity and well-being. Using industry-proven behavioral change coaching models, service providers as coaches can develop a Coaching Plan to assist people to develop competence by identifying the key "personal skills" that characterize expertise.
Today, business coaching is quickly becoming a vital income means for service providers focused on securing their own future. Simply put, business coaching is a way to take financial, management and general business knowledge, gained primarily by providing traditional compliance services, to re-create a new advisory business that pulls together all those skills.
The key to success in any business coaching initiative is the selection of the appropriate behavioral based change model to fit the client's specific needs. The Behavioral Coaching Institute's industry-proven4 Day Certified Master Coach Course (world's top-rated business coaching course -ICAA Survey 2009 -conducted in New York, London, Singapore, Bangkok and via our Distance Learning Program etc) meets the critical needs for service providers as coaches to be trained and mentored in the use of a range of validated, reliable behavior based coaching models, tools and techniques.
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